Bruce Dowbiggin
What, Me Worry? Unrepentant PM Cranks Up Election Machine for 2023
“Sounds like an attempt to muzzle the voice of the people of Canada”— Elon Musk tweeting about the Trudeau government’s C-11 media takeover
The old maxim is you should test drive a vehicle before purchase. The same goes for a political party approaching a federal election. It pays to knock off the rust on your door-knocking and get-out-the-vote efforts before embarking on the real thing nationwide.
Thus it was instructive to see Justin Trudeau’s Liberals take their election EV out for a little exercise in the Mississauga-Lakeshore riding this past week. Understand that this riding is already so Liberal that you could run a hat stand and the Grits would romp. Add in their candidate was a popular former provincial Liberal finance minister, and it was never in doubt, of course.
To make the whole episode work the Libs shoved the standing member aside to some patronage paradise so Charles Sousa could romp. A selection of Liberal heavies sashayed through the riding. The outcome was so pre-destined that a paltry 26 percent of eligible voters bothered to cast a vote.
The other warm-up for Trudeau’s re-election chances was the predictable interpretations applied by Liberal-bought media. Despite the fact that Conservative leader Pierre Poilievre had invested approximately zero political capital in the by-election pundits were quick to condemn his leadership when the hapless Conservative candidate drew fewer votes than the candidate in the 2021 federal election.
Based on this single by-election, Poilievre Fever was declared to have peaked. Despite national polls that show the Conservatives polling ahead of Team Trudeau by 5-7 points, the by-election results are deemed proof that the 905 region in Southern Ontario is going to hand Trudeau another mandate when the writ is possibly dropped next spring.
To an outsider this Trudeau love must all seem a little dissonant. If you were trying to assemble a portfolio of political disasters and optical pratfalls you couldn’t have done much better than Trudeau’s record since the Hair Apparent was awarded the PM job in 2015.
We will avoid a shopping list here except to say that this past month can speak eloquently for what has happened in the previous seven years. The Ethics commissioner (installed by Stephen Harper) found Trade Minister Mary Ng had rewarded a pal with, not one, but two government contracts from her department. “Minister Ng twice failed to recognize a potential conflict of interest involving a friend, an oversight of her obligations under the Conflict of Interest Act,” Ethics Commissioner Mario Dion said.

To the cries for her resignation the PM— who’s twice been cited for ethics violations himself— executed a Pierre Trudeau shrug while consulting surfing tides at Tofino for his next holiday. This is the same Justin Trudeau who howled like a banshee that Conservative minister Bev Oda be perp walked for ordering a $14 glass of orange juice on a ministerial trip. Go figure.
The Ng thing came on the heels of a report from the Auditor General that the government paid as much as $32 billion in pandemic benefits to people who were ineligible. When pressed on how it plans to recoup the fire-hose distribution of public funds Trudeau’s CRA opined that chasing the recipients “would not be cost effective nor in keeping with international and industry best practices to pursue 100 per cent of all potentially ineligible claims.”
Which comes as cold comfort to those currently engaged in a death struggle with CRA over a $250 health-care claim or a $375 moving expense. It’s of a piece with the seizure of bank accounts from blue-collar truckers because they cheekily parked on Wellington Street in February. (Forcing various levels of police to look positively foolish.)
As the expression goes, when you owe the government $1000 you have a problem. When you owe the government $32 billion it’s the government’s problem. One that Trudeau chooses not to acknowledge. Free money was fun money, so why harsh the vibe, dude?

Yes, the Liberals seem blithely confident should the NDP finally end their tacit support of the Trudeau administration and force an election. They look at the by-election in Mississauga— the NDP vote was cut in half— and say, “What, me worry?” They can poach Jagmeet Singh’s left-leaning vote with little effort. All the while knowing they can rely on the press— which, after C-11 and C-18 will be cashing federal cheques— to pummel Poilievre for his “corny”kitchen-sink attacks on Trudeau.
Finally the Liberals know that, fundamentally, their urban base that determines federal elections doesn’t give a flip about much that happens beyond their suburban driveways or their condo elevator shaft. Their homes are cash boxes. The high-handed Covid restrictions were seen as cleansing exercises. The Leafs are winning.
When Elon Musk mocks the restrictive new internet content rules that deputize social media companies to enforce “hate speech” bans they switch their EVs from Tesla to Volvo in protest. But that’s about all.
When it comes to calling the next election, however, maybe Trudeau knows he needs to get out in front of bad news being created by mortgage interest-rate jumps that are approaching 7 percent and the effects of a predicted recession. And spiking Covid death rates this winter. Those are pressure points that might rattle even the complacent urban voters who are his base.
So, ethics, shmethics, it was fun to get the old Happy Ways bandwagon rolling in Mississauga-Lakeshore. Life is a highway named Justin Trudeau Way. Let’s roll.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Sports 50/50 Draws: Make Sure You Read The Small Print
Throughout the recent World Series baseball fans were regaled with the exploding total in the Blue Jays World Series 50/50 draw. When the L.A.Dodgers finally subdued the Jays in the seventh game the total had skyrocketed to a whopping $50,020,115— half of which was won by a fan from Oshawa, Ont.
That means that $25,010,055 was donated to Jays Care Foundation which then sends money to worthy charities and causes supported by the Blue Jays. A number of those charities are identified by the team in its publicity. Win/ win, right?
Should be. But how much of the $25,010,055 devoted to charities and sports organizations goes to administer the draw? We examined the rules printed online and the financial records to see the distribution of those funds. “At Jays Care, every dollar of net revenue, after prize payouts and raffle-related expenses are deducted, goes directly to supporting kids in Jays Care programming.”
To the unwashed public that says that $25,010,055 is going completely to the charities;. Wait, they said “net revenue” and “raffle-related expenses” Okay, what constitutes net revenue? What are raffle-related expenses? In the 2024 statements for Jays Care Foundation, general and administration total is $324,321 after raising $21,234,364 . Seems like to might be worth noting.
This is not to suggest that the Jays Care lotteries are not what they seem on the surface. Or they do not have a charitable component. We have been unable to find any reporting on the draw that implies or states something shady. Or any reporting from Toronto’s vast media mob into just how these draws work. Still, the public should know how much of the prize money they’re donating goes to the charity. Because you won’t get it from listening to the team games on TV which marvel at the 50/50 amounts.
The Jays’ draw is worth noting, because there have been questions raised about other large sports 50/50 draws. The charity in charge of the Edmonton Oilers 50/50 raffles paid more than $81 million in lottery funds over four years to Win50, a sports betting and gaming company controlled by the Oilers Entertainment Group, according to audited financial statements obtained by the Investigative Journalism Foundation.

The IJF found that only 19.6 percent of the 50/50 raffle proceeds went to charity in 2024. The Oilers did not deny the claim, but did say that the charitable aspect of the draws and the publicity they generate far outweighs the costs in running the draws. “By focusing on expense ratios and purposely ignoring the millions of dollars in legitimate operational costs covered by WIN50, the IJF misleads readers about our how our 50/50 operates and our overall charitable impact.” Weak sauce, no?
Sources who spoke to us said that, in one case a capture of $550K returned just 10 percent— $55K— to their charity. The rest disappeared to pay bills and distribute funds as the organizers saw fit. Oh, and the charities must sign NDAs to keep their status as Oilers’ charities. There may be some legitimate reasons for the silence so far on the draws. But that was not communicated by the Oilers to their fans up front or in their response to the IJF.
It is reminiscent of stories we wrote for the Calgary Herald in the early 2000s about shady practices surrounding NHL oldtimers versus cops or fireman hockey promotions. Until we made it public the companies running the ticket sales oversold the arenas, created fictional handicapped children for donations, returned as little as five percent to charities and more— while never telling the NHL stars about the deception.
The other telling aspect of this Oilers Care story is that it was generated by an independent journalism source— not the main Edmonton media. The IJF is not likely to be getting seats on press row at the Rogers Centre any time soon with this kind of aggressive reporting.
With sports teams now partnering with broadcast and print partners, doing this kind of investigative work will not advance your career. We should know after enduring years of the cold shoulder for our reporting corruption in the NHL under Alan Eagleson and the league (Eagleson went to jail briefly for his fraudulent use of NHL Players Association and Hockey Canada funds.)

Rogers now has its name on numerous arenas and stadia across Canada. It controls MLSE, owners of the Maple Leafs, Raptors, Toronto FC and the Argonauts. Former journalists work for team owners. The government sends “support” money to so-called private broadcasters and newspapers to toe the line. As we wrote in October the PR pitch for Elbows Up has been everywhere in Canadian sport.
“Rogers Media is running commercials during the Blue Jays AL Divisional Series boasting in Liberal red and white “Proud owners of Canada’s national team”. (What team owner has ever put itself above the title on a sports team?) If you haven’t caught that ad there are others Rogers’ ads extolling its magnificence in giving Canada the highest telephone bills this side of Botswana. Oh wait… They say, Go Jays Go, Canada’s national team. Sorry about that.
The team’s announcers are also reading verbatim prefab slugs about the story of the Blue Jays “not being written yet.” (We counted three doing the hype before Gm. 1 of the World Series) Watching the proud-as-punch onslaught from the team’s owner one would think this has to be more than Vlad Guerrero uber alles.”
Watching the willful denial of Canada’s legacy-media death throes is reminiscent of when the big automobile companies were challenged by smaller, more efficient Asian imports in the early 1970s. The Detroit big shots tried ignoring them, then actively enlisted government to stop them. Then, with bankruptcies impending, they copied them. The car market finally became a freer market in North America.
The media elites are at the stage where they’re begging government to excuse their inefficiencies and corruption versus “uncouth” independent media. The protectionist racket won’t work any better than it did for the car makers. The question now is will they accept the ultimate solution of sharing the field with social media and doing that kind of reporting again? Because, without that reckoning they won’t be here to greet the 2030s.
As Mark Hebscher concludes in his new book Madness, “In the end it’s not so much the stories being covered as the stories being missed.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
DEI Or Die: Out With Remembrance, In With Replacement
“Thank you to those so often forgotten by the politics of our city who made this movement their own. I speak of Yemeni Bodega owners and Mexican abuelas, Senegalese taxi drivers and Uzbek nurses, Trinidadian line cooks and Ethiopian aunties”.- new NYC mayor Zohran Mamdami
The new mayor’s effusive tribute to immigrants is very on-brand for the Woke Left. Coming as it did on the week where Canadians’ remembered the sacrifice of the over one hundred thousand who “died to make the world free” in WWI, WWII and Korea— even as their homes are squeezed between hereditary land rights and Justin Trudeau’s holiday camp.
For Boomers that battle sacrifice has underpinned their lifestyle for most of the past 75 years or so. No matter how cynical or hipster the Boomer, the phrase “They died to make the world free” was the Gorilla Glue holding Western civilizations together. Whether you agreed or not, you acknowledged its pre-eminence in society.
Those who annually recall family members who’d made the ultimate sacrifice underscore that “they died to make the world free” is foundational in their national myth making. For example, our younger son placed roses on my uncle’s grave in the Commonwealth war cemetery near Hanover, Germany. He then delivered the petals to his grandmother to acknowledge the loss of her brother.

These rituals of sacrifice were everywhere till the early decades of the twenty-first century when the demographics of declining birth rates in the West combined with aggressive immigration— both sanctioned and illegal— to create the Beirut described by mayor Mandami upon election. He was talking about NYC, but it could have been Toronto, Montreal or Vancouver. But you are free to ask what freedom means in this context.
North America in particular has long encouraged immigration. It was typically combined with assimilation in the doctrines used by governments of the day. People from around the globe arrived in the West and aspired to the cultural and financial modes they discovered. For one young Ukrainian boy we knew the figure of Frank Mahovlich, son of Croatian immigrants, on the Toronto Maple Leafs was proof that he could belong in his new society.
But somewhere along the way the suicidal empathy of progressives— combined with a need for low-income workers for corporations— loosened the expectations for those arriving in the West. In Canada, prime minster Justin Trudeau adopted Yan Martel’s diversity model of Canada as a travellers’ hotel. No longer would newcomers need to assimilate.
They could live side-by-side with ancestors of original inhabitants while still recreating their former homelands. In time the bureaucracy— and revenge of the cradle— would replace the cranky white people with a more malleable electorate. It was Replacement Theory.
The Canadian boys going over the top at Vimy or taking off in their Lancaster bombers would never have foreseen this as they risked their lives. They couldn’t countenance the people they’d fought for throwing away their sacrifice on a pandering scheme like DEI (diversity, equality, inclusion) which replaced merit with settler guilt in hiring decisions.
When government admonitions to accept their societal revolution failed to produce enough newcomer guilt, social media filled the gap. Remember the drowned Syrian boy on the beach in 2015? The uproar about Canada’s immigration policies helped unseat Steven Harper and install a trust-fund puppet in the PMO. And it opened the floodgates that sent Canada from 35 million to 42.5 population in a decade.
As Mark Steyn observes, “Winston Churchill said we shall fight them on the beaches; his grandson Rupert Soames set up the highly lucrative business model whereby we welcome them on the beaches …and then usher them to taxpayer-funded four-star hotels with three meals a day and complimentary cellphone. That’s the story of the post-war west in three generations of one family.”
Recent reports show that many top American corporations are moving away from DEI back to merit-based hiring. But Canada’s government, led by its Woke academic and culture sectors, remains stubbornly fixed on the DEI model. That obsession keeps the corporate side from emulating their American counterparts.
The tell that DEI is far from dead can be seen in how the advertising world has doubled down on the orthodoxy of majority male whites bad/ everyone else good. In what is clearly a political, not profitable approach, minorities, mixed-race couples and women are featured in commercials in numbers far disproportionate to their percentage of the population.
A blend of LGBTQ and Rousseau’s The Noble Savage has produced The Church Lady come to the 2020s. Upper-class blacks are portrayed as authority figures while white males are hillbilly figures of ridicule. This is not to placate those communities but to assuage the guilt felt by educated white liberals.
Mixed-race commercials now mandate that virtually no same-race figures be allowed to be paired on-camera. (Having the ironic effect of white liberals telling the minorities they worship that they are not worthwhile unless in combination with the evil settler demographic.)

It’s the same in movies and TV which used to complain about cultural appropriation but now suddenly place racial and gender-inappropriate actors in period roles that are clearly specific to whites and males. For example, Netflix’s new series Death by Lightning is set in Chicago, 1880 – and this foreground establishing scene pops up.:
•an Asian woman,
•two Black men,
•and a one-legged man
-
all walking together. @StutteringCraig estimates the odds of this DEI dream at roughly 1 in 640,000. No matter. Authenticity is so yesterday.
The DEI obsession has pilled over into traditional Remembrance Day ceremonies that were marred by land acknowledgements and slavery references (slavery was banned in Canada 45 years before it became a nation.) Which led to CBC running a story on the Palestinian flag being raised at Toronto city hall on Remembrance Day.
In B.C. premier David Eby has declared that Canada now needs a power-sharing with the Cowichan and their confederates. American politics is also loath to give up their DEI dogma. In one real-life example leftist radio host Stephanie Miller kissed the feet of unhinged Democrat Rep. Jasmine Crockett. “Why, yes I DID kiss the sneakers of @JasmineForUS and I DO worship the ground she walks on! And she was LOVELY about it!” The laces fetishists think this performative theatre will always be thus. It won’t.

“The Venetian Republic lasted 1,100 years – and ninety-nine per cent of North Americans have never heard of it. But, on present demographic and fiscal trends, that’s four times longer than the United States is likely to make it,” Steyn observes.
“Walk around New York: The Yemeni-Mexican-Senegalese-Uzbek-Trinidadian-Ethiopians are the future. And you’re not.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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