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The Secret To The Joe Rogan Podcast

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9 minute read

Joe Rogan may not have a University degree, but he has ingested far more information than he would have otherwise received with even a Master’s degree. When you can read, and you have an open mind, it’s amazing how much you can learn.  Of all the books Joe has read, I’m willing to bet he’s spent some time with Dale Carnegie’s, “How to Win Friends, and Influence People”.   Being well-read though is only one part of what has made The Joe Rogan Experience Podcast, the most successful podcast on earth. Joe has a larger audience than any show on Fox, CNN, MSNBC, CBS, or any other major network.  Joe doesn’t just have the largest Podcast, he has the largest audience…period. 

Inspired at least in part by Joe Rogan, myself and millions of other people have been trying to emulate his success by starting our own Podcasts.  It doesn’t matter what the topic, somewhere there is a Podcast talking about it.  Whether you’re interested in ceramic figurines, ten pin bowling, astronomy, or quilting, there is a Podcast for you…and it’s usually FREE!  

Much to the disappointment of many Joe Rogan emulators, their Podcasts usually fall far short of their expectations. Instead of amassing an audience of millions, they discover that they are lucky to have an audience of dozens.  Due to these unfavourable results, the vast majority of podcast hosts give up, fold up their tent, sell their gear on kijiji, and pretend their failure never happened.  Most who fail never fully understand WHY they failed, or how to fix it.  Here are some considerations for you, if you wish to either start your own podcast or re-launch a stagnant one. 

First, let’s be honest…Joe had a head start. It’s a lot easier to succeed at a Podcast if you already have a following who is interested in your opinions. Gaining a following is the toughest part, so if you’re going to make it, you’re going to have to earn your audience…it won’t just happen on its own, nor will it happen by accident. Although pre-existing notoriety is a significant bonus, it’s only part of the recipe. Numerous late-night hosts have started their own podcasts, only to discover that their late-show talent doesn’t translate to their podcast talent.  Despite their running start, these celebrities have not been successful in transitioning their existing audience to the podcast format.  Here’s what they’re missing. 

 

People hang out with people they like and trust.  When you tune in to the Joe Rogan Experience (JRE) you don’t feel like you’re being force-fed a contrived narrative, instead, you feel like you’re chatting with a good friend. Listening to the JRE is like having a virtual coffee shop chat with the most interesting people on the planet, who have interesting ideas. In contrast, listening to the news feels like we’re being told what to think, and how to behave. A newscast pretends to be the unsullied purveyor of truth, though in recent years the credibility of this claim has been eroded worse than the wheel wells of a 1973 Chevy truck.  We don’t trust the news, because they have proven themselves to be untrustworthy.  

Joe doesn’t tuck us into the fold by proclaiming that he is the holder of the truth.  Instead, Joe takes us on a journey of curiosity and shows us how to ask meaningful questions about interesting topics. Mr. Rogan models what it is to set your ego aside, and be open to the truth, whatever that may be.  Being proven wrong is a Freddy Kruger level nightmare for many people, and they’ll fight to be right till their last breath.  Joe shows us a different way, the way of courageous curiosity. 

The skeptic is forever looking through the lens of “What’s wrong with this picture?”  A person who chooses curiosity over skepticism looks through the lens of “What’s the truth of this picture?”  Joe’s rare ability to disconnect from the outcome, and just follow the evidence is part of his magnetic charm. He earns our trust, by being willing to admit when he is wrong, and by rarely stating his opinions as facts. Joe doesn’t actually “know” much, but he is aware of much. He follows the Socratic philosophy of, “the only true wisdom, is in knowing you know nothing”. On most topics, Joe’s just guessing, as are the rest of us and he doesn’t try to hide it. 

All of the above culminates to: Rule#1. Dig for the truth, not for validation that you are right. 

 

Rule #2.  Prioritize substance over bling.  

A client of mine is a sales rep for Bacardi. He once told me that with enough money thrown into a marketing campaign, you can sell a whole lot of any liquid, but only for a short time.  If it tastes like skunk piss, the marketing campaign will only yield short term success.  For long term success, there must be quality in the substance of your message, not just clickbait.  

Having celebrities on your show doesn’t hurt, …but it’s not as important as the topics you discuss. If you’re not going to say anything original, then at least convey your thoughts in an original way.  Ride the waves or relevance by being quick to discuss trending topics, but ensure to pose meaningful questions, and get beyond the surface of a story. 

 

Rule #3.  Respect your audience

Respecting your audience, means being a professional. Being a professional, means being prepared.  Provide your audience with decent quality audio for starters. If you don’t have a good quality microphone, you better have exceptional skills as an orator and be extremely likable for the audience to overlook your audio shortcomings.   If you are interviewing a guest, have a plan.  Make sure your launch straight into an engaging first question. The first question sets the tone, and the pace for the rest of the interview.  If you get off to a slow start, it’s tough to recover. 

 

Rule #4.  Be 100% honest and transparent. 

Like selling piss in a bottle, if you put out clickbait, your success will be short-lived.  It’s difficult to gain the trust of an audience, but it’s very easy to lose that trust. You won’t get more than a second chance at best, so resist the temptation to B.S. your audience. 

 

***disclaimer*** parody doesn’t count, as long as your work is clearly a parody. EG: My recent “Trump” interview was a parody done with a professional impersonator, but some people thought it was real.  The show notes have all the contact information for the impersonator, to ensure I’m not accused of violating Rule #4. 

 

Mark Meincke
Redline Real Estate
403-463-4313
Buy the Home Seller’s Bible by clicking HERE

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Alberta

ONE RELATIONSHIP AT A TIME:  THE PATH TO PROJECT SUCCESS

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ONE RELATIONSHIP AT A TIME:  THE PATH TO PROJECT SUCCESS

Infrastructure development is full of risks, which are managed in a number of ways. Risk management might sound cold and impersonal, but it has the potential to incent real human connections and build genuine relationships. Key risks may have leading practice on how best to mitigate, transfer, ignore or hold those risks, but when it comes to energy development across Canada, meaningful consultation and accommodation is non- negotiable. As most are well aware at this point, the Crown must consult and accommodate where Aboriginal or Treaty rights are impacted. Far from being a mandatory ‘checkbox’ in the process of project development, the undertaking of engagement and relationship-building holds the potential for mutual benefits for both the project and the impacted First Nations, Inuit, or Métis community.

Genuine relationship-building is a solid foundation for partnership on energy projects, to the benefit of both parties. This partnership can take the form of Impact Benefit Agreements (IBA) Mutual Benefit Agreements (MBA) or equity participation arrangements, among others. Both IBAs and equity arrangements have the potential to grow economic and social prosperity, but determining which approach is the best fit will be influenced by the priorities and capacity of both the developer and the Indigenous community.

In both these common approaches there are similar objectives:

  • Compensation for and mitigation of potential impact
  • Influence or control over project design and development
  • Securing benefits for the community
  • Securing social license
  • Working towards consent and support of the project
  • Reduced risk of opposition or disruption
  • Improved financing as a result of managed risks

Both also reflect an underlying premise that it is no longer acceptable to develop resources or energy infrastructure in a manner where impacts fall to one party, and benefits to the other.

When comparing and contrasting IBAs and equity arrangements, some key considerations are the degree of potential impact, the capacity and interest of the community in the project’s development and management, the project’s term, risk tolerance of either party, and financing and funding opportunities.

Impact Benefit Agreements between a project developer and impacted Indigenous community formalize project benefits sharing. Often, these IBAs will provide some employment, training, and contracting opportunities, but the economic benefits will often be tied to the project’s degree of impact to traditional lands and lifestyle (e.g., land impacts, hunting and gathering impacts, etc.). Regardless of how well the project is performing, the IBAs will guarantee a steady revenue stream to the Indigenous community. This can be a safe bet for risk adverse councils but holds the potential for serious revenue inequity in the case where the project is successful and very profitable.

Pivoting from partnership to ownership, equity participation agreements clearly scale the revenue sharing between the project developer and community as the project success and profitability increases. If the energy project does well, the First Nation, Inuit, or Métis equity partner is also going to do well and see greater revenues. The inverse is also true. In these equity arrangements, which are becoming more prevalent in the eastern provinces, the Indigenous partner has a greater say in project operations, as they are a shareholder. It also arguably provides more security to the developers, as the Indigenous partner is a proponent of the project, and no longer a potential opponent. Both partners would look to maximize the economic benefits of the project, while minimizing the adverse economic, environmental and social consequences flowing from the project. Without focusing too much on the direct revenue arrangement, equity arrangements will often also include guaranteed or preferential opportunities for contracting, procurement, employment and training.

To be clear, in either an IBA or equity arrangement model, the duty to consult and accommodate is neither negated nor automatically fulfilled. But the relationship between developer and community becomes formalized and clearer, adding transparency and certainty to an otherwise risk-filled process.

Managing project risk is a mandatory part of project development. But the means of managing risk holds so much potential for empowerment, leadership, and benefit. Project success and economic development are not an end in themselves, but rather a means to an end – the end being healthier and more prosperous First Nations, Inuit, and Métis communities, and Canada as a whole. All the while moving the dial on reconciliation through real connections, business developments, and cultural education – one relationship at a time.

Robyn Budd was a 2019 member of the Energy Council of Canada’s Young Energy Professionals program and was a Manager in KPMG’s Global Infrastructure Advisory practice, based in the unceded territory of the Musqueam, Squamish, and Tsleil-Waututh nations (Vancouver). She was also the Leader of KPMG’s National Indigenous Network.

Zachary McCue is Founder of The Waabgaag Group, with expertise in renewable, infrastructure, and resource development, specializing in equity participation and impact benefit agreements. He is a proud member of Curve Lake First Nation and is based in Ontario.

Thanks to Todayville for helping us bring our members’ stories of collaboration and innovation to the public.

Click to read a foreward from JP Gladu, Chief Development and Relations Officer, Steel River Group; Former President and CEO, Canadian Council for Aboriginal Business.

JP Gladu, Chief Development and Relations Officer, Steel River Group; Former President & CEO, Canadian Council for Aboriginal Business

Click to read comments about this series from Jacob Irving, President of the Energy Council of Canada.

Jacob Irving, President of Energy Council of Canada

The Canadian Energy Compendium is an annual initiative by the Energy Council of Canada to provide an opportunity for cross-sectoral collaboration and discussion on current topics in Canada’s energy sector.  The 2020 Canadian Energy Compendium: Innovations in Energy Efficiency is due to be released November 2020.

 

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Calgary

The Indigenous Sovereign Wealth Fund Would Be Invested In Low-Carbon Initiatives Around The World

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