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The Secret To The Joe Rogan Podcast

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9 minute read

Joe Rogan may not have a University degree, but he has ingested far more information than he would have otherwise received with even a Master’s degree. When you can read, and you have an open mind, it’s amazing how much you can learn.  Of all the books Joe has read, I’m willing to bet he’s spent some time with Dale Carnegie’s, “How to Win Friends, and Influence People”.   Being well-read though is only one part of what has made The Joe Rogan Experience Podcast, the most successful podcast on earth. Joe has a larger audience than any show on Fox, CNN, MSNBC, CBS, or any other major network.  Joe doesn’t just have the largest Podcast, he has the largest audience…period. 

Inspired at least in part by Joe Rogan, myself and millions of other people have been trying to emulate his success by starting our own Podcasts.  It doesn’t matter what the topic, somewhere there is a Podcast talking about it.  Whether you’re interested in ceramic figurines, ten pin bowling, astronomy, or quilting, there is a Podcast for you…and it’s usually FREE!  

Much to the disappointment of many Joe Rogan emulators, their Podcasts usually fall far short of their expectations. Instead of amassing an audience of millions, they discover that they are lucky to have an audience of dozens.  Due to these unfavourable results, the vast majority of podcast hosts give up, fold up their tent, sell their gear on kijiji, and pretend their failure never happened.  Most who fail never fully understand WHY they failed, or how to fix it.  Here are some considerations for you, if you wish to either start your own podcast or re-launch a stagnant one. 

First, let’s be honest…Joe had a head start. It’s a lot easier to succeed at a Podcast if you already have a following who is interested in your opinions. Gaining a following is the toughest part, so if you’re going to make it, you’re going to have to earn your audience…it won’t just happen on its own, nor will it happen by accident. Although pre-existing notoriety is a significant bonus, it’s only part of the recipe. Numerous late-night hosts have started their own podcasts, only to discover that their late-show talent doesn’t translate to their podcast talent.  Despite their running start, these celebrities have not been successful in transitioning their existing audience to the podcast format.  Here’s what they’re missing. 

 

People hang out with people they like and trust.  When you tune in to the Joe Rogan Experience (JRE) you don’t feel like you’re being force-fed a contrived narrative, instead, you feel like you’re chatting with a good friend. Listening to the JRE is like having a virtual coffee shop chat with the most interesting people on the planet, who have interesting ideas. In contrast, listening to the news feels like we’re being told what to think, and how to behave. A newscast pretends to be the unsullied purveyor of truth, though in recent years the credibility of this claim has been eroded worse than the wheel wells of a 1973 Chevy truck.  We don’t trust the news, because they have proven themselves to be untrustworthy.  

Joe doesn’t tuck us into the fold by proclaiming that he is the holder of the truth.  Instead, Joe takes us on a journey of curiosity and shows us how to ask meaningful questions about interesting topics. Mr. Rogan models what it is to set your ego aside, and be open to the truth, whatever that may be.  Being proven wrong is a Freddy Kruger level nightmare for many people, and they’ll fight to be right till their last breath.  Joe shows us a different way, the way of courageous curiosity. 

The skeptic is forever looking through the lens of “What’s wrong with this picture?”  A person who chooses curiosity over skepticism looks through the lens of “What’s the truth of this picture?”  Joe’s rare ability to disconnect from the outcome, and just follow the evidence is part of his magnetic charm. He earns our trust, by being willing to admit when he is wrong, and by rarely stating his opinions as facts. Joe doesn’t actually “know” much, but he is aware of much. He follows the Socratic philosophy of, “the only true wisdom, is in knowing you know nothing”. On most topics, Joe’s just guessing, as are the rest of us and he doesn’t try to hide it. 

All of the above culminates to: Rule#1. Dig for the truth, not for validation that you are right. 

 

Rule #2.  Prioritize substance over bling.  

A client of mine is a sales rep for Bacardi. He once told me that with enough money thrown into a marketing campaign, you can sell a whole lot of any liquid, but only for a short time.  If it tastes like skunk piss, the marketing campaign will only yield short term success.  For long term success, there must be quality in the substance of your message, not just clickbait.  

Having celebrities on your show doesn’t hurt, …but it’s not as important as the topics you discuss. If you’re not going to say anything original, then at least convey your thoughts in an original way.  Ride the waves or relevance by being quick to discuss trending topics, but ensure to pose meaningful questions, and get beyond the surface of a story. 

 

Rule #3.  Respect your audience

Respecting your audience, means being a professional. Being a professional, means being prepared.  Provide your audience with decent quality audio for starters. If you don’t have a good quality microphone, you better have exceptional skills as an orator and be extremely likable for the audience to overlook your audio shortcomings.   If you are interviewing a guest, have a plan.  Make sure your launch straight into an engaging first question. The first question sets the tone, and the pace for the rest of the interview.  If you get off to a slow start, it’s tough to recover. 

 

Rule #4.  Be 100% honest and transparent. 

Like selling piss in a bottle, if you put out clickbait, your success will be short-lived.  It’s difficult to gain the trust of an audience, but it’s very easy to lose that trust. You won’t get more than a second chance at best, so resist the temptation to B.S. your audience. 

 

***disclaimer*** parody doesn’t count, as long as your work is clearly a parody. EG: My recent “Trump” interview was a parody done with a professional impersonator, but some people thought it was real.  The show notes have all the contact information for the impersonator, to ensure I’m not accused of violating Rule #4. 

 

Mark Meincke
Redline Real Estate
403-463-4313
Buy the Home Seller’s Bible by clicking HERE

Buy “Why not Me?” HERE

Meincke Show Podcast

 

 

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Calgary

Will Nenshi Seek a Fourth Term in the 2021 Calgary General Election?

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After a tumultuous 2020, characterized by public outcries and wavering political leadership, the Calgary General Election is scheduled to take place on October 18, 2021. Nominations opened on January 4, and will close on September 20, one month before the election. 

The Calgary race currently features 9 prospective candidates who have announced their intentions to run for the position of mayor in October. The majority of these announcements were expressed on social media, however, the City of Calgary website currently lists only 2 official mayoral candidates who have submitted their forms. 

James Desautels announced his candidacy early, in August 2020. 

Ward 11 Councilor Jeromy Farkas announced his candidacy in September 2020, along with Emile Gabriel and previous candidate Larry Heather.

Brad Field announced his intent to run on November 18th, 2020. 

Chibunna Theodore Ogbonna, who goes by Teddy, also announced his intent to run in November 2020. 

Shaoli Wang shared his intent to run in December 2020. 

 Most recently, Ward 3 Councilor Jyoti Gondek announced her intent to run on Wednesday, January 13th, along with former president of the Kerby Centre for seniors, Zane Novak, who announced his intent to run on Wednesday morning. 

Naheed Nenshi, who has held the position of Mayor in Calgary since his election in 2010, has yet to announce his intentions for this year’s race. He has expressed uncertainty regarding running for a fourth term in the city, and was reported by Global News in December simply stating, “It’s bad procrastination on my part, but we are dealing with a pandemic and nobody’s got time for politics right now. We have to be focused on public health.” Officials are expecting Nenshi to announce his plans soon.  

Similar to the Canadian Federal model, Calgary’s current political structure does not impose a term limit on government officials, meaning the mayor can hold office as long as he maintains the popular vote. Councilor Joe Magliocca proposed introducing term limits in 2018, which would restrict mayors and city councilors to serving a maximum of 3 terms. However, following a controversial debate, the motion was defeated by council. 

Following the havoc of 2020, this year’s race promises to be an interesting one. The candidates advocate for disparate approaches to economic recovery in the wake of COVID-19’s detrimental effects on the local business landscape and Calgary communities. It is unclear whether Calgarians desire for strong political leadership in the midst of deeply uncertain times will manifest in the re-election of our current mayor should he choose to run once again, or in the election of a new candidate to lead Calgary into a prosperous future. Only time will tell.

For more stories, visit Todayville Calgary.

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Calgary

“Years in the Making” – The First Legal Psychedelic Assisted Therapy Treatment Conducted in Calgary

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Poor mental health among Canadians is still rampant across the country. The traditional means to treat the various issues many suffer from have only offered ways to manage and mitigate symptoms with long-term dosing. Now in the beginning months of 2021, with a large majority of society isolating in their homes both with and without family members around them, mental health across the board continues to be a growing issue. 

To offer some pretext into the world of science-driven research on psychedelics. One can argue that the first legal study of assisted psychedelic therapy conducted at John Hopkins University back in 2000, lead by head researcher Roland Griffiths was the first credible research in thirty years to investigate the benefits of using psilocybin, an active hallucinogenic found in ‘magic mushrooms’, in assisted therapeutic sessions. The results of this study were published in July of 2006, referred to as a landmark study that alone opened the door to similar studies to capture legal status with confidence in this treatment method. 

As mentioned by clinical psychologist Jordan Peterson whilst speaking about this study passing regulatory and ethics committees, stated “I think its a testament to Griffiths stature as a researcher that it was allowable ”. In regards to public opinion about this study, the message that may prove to be a priority in the near future is that these studies are based on open science, with participants, staff and community observers reviewing the post-therapy session results and each study bears witness to a rigorous review process by health professionals. 

There have been multiple legal studies granted throughout the US and Europe over the last decade. Other non-profits in Canada have assisted in exemption applications for the use of psychedelics, such as the first four palliative patients in Canada to be approved to use psilocybin in British Columbia, the ongoing study of MDMA assisted therapy in Vancouver to treat PTSD and the continued research of ketamine for therapeutic uses in Montreal, to name a few. The University of Toronto was the first Canadian educational institution to be granted legal permission in collaboration with Toronto Centre for Psychedelic Science (TCPS), and Cybin Corp to study these chemicals further for various treatment methods. 

And here we are, with an important distinction for Albertans.

Released through Newswire on December 30th, the ATMA Journeys Centre, in collaboration with the SYNTAC Institute was the first private company in Alberta to be granted legal permission under a recent ‘Health Canada Section 56 Exemption’ to provide psychedelic-assisted therapy treatment to one candidate. Noted by David Harder, Co-CEO of ATMA and Executive Director of SYNTAC Institute,

 “This first successful treatment has been years in the making. The expansion of ATMA Journey Centers will create the ability for psychedelic-assisted therapy to be made accessible to thousands of Canadians as the government continues to acknowledge and support the evidence-based science and real-life outcomes that are arising from this approach.”

The results from the first treatment are referred to as blowing past expectations for this one candidate. For the unaware, psychedelics have been proven in multiple studies to have substantial benefits for individuals who require palliative care, suffering from mental health issues such as depression and anxiety. However, more substantiated data has been with individuals who have been given a life-threatening diagnosis. Where psychedelics cannot cure disease, it can offer these individuals a way to manage their thoughts and emotions during the most difficult time for any individual. 

The results from the first-ever Canadian candidate who was given a terminal cancer diagnosis experienced a transformed outlook on his situation. The initial psychedelic-assisted treatment was conducted on Friday, Jan 1st, 2021 and preliminary outcomes have been noted as ‘extremely positive’. 

According to Mr. White, the first candidate accepted in the study had endured 3 years of cancer treatments. After his initial psychedelic experience, he mentions,

“I would say that 50% of the extreme anxiety and depression I have been feeling just disappeared immediately. I suddenly feel at peace within, and for the first time in years, I feel physically and mentally relaxed.”

The press release included some remarks from Mr. White’s family and partner, who themselves saw a transformation in his mind towards his current situation. His partner Rebecca states,

 “It’s as if something has completely flipped a switch,” she mentions, “We are absolutely gobsmacked at the impact that a single therapeutic psilocybin journey has had thus far.” 

She continues, “[Mr. White] is able to be more present than he has been in almost three years, telling me he loves me and being loving with our dogs. He is suddenly smiling, happy and carefree. I feel like I have my partner back”. 

None of this would have been possible without the hard work from both teams at ATMA Journeys Centre and the SYNTAC Institute. Greg Habstritt, the president of ATMA and communications director for the SYNTAC Insitute, speaks upon the work of his colleagues, Health Canada, and what this could mean for countless Canadians.

“Canada is emerging as a global leader in responding to the tsunami of mental and emotional health issues individuals are facing. This is an imminent crisis that faces not just our country but the global population, and we’re optimistic that Health Canada will continue to lead the way with legislative and regulatory changes that bring comfort and relief to many more Canadians.”

We are still in the early stages of understanding psychedelics. It is challenging to condense all of the research studies conducted over the past 20 years. For decades, psychedelics have held a societal perception that has been perceived to be subhuman, a detriment to human health and as addictive as other class A street drugs, such as cocaine. 

According to a number of respected scientists and New York Times best selling author, ‘psychonaut’ Michael Pollan, this is inherently false. We as humans fear what we do not understand, and we can now move into a broader understanding of the seeming ‘magical’ benefits of psychedelics to mental health, managing life-threatening diagnoses and expanding our understanding of consciousness.  

 

About the ATMA Journeys Centers Inc.

ATMA is a Canadian company focused on delivering effective and innovative healing and transformative experiences that leverage the potential of psychedelic medicine to awaken the inner healer and allow a deeper connection with self, with others and with the beauty of our world.  For more information, visit www.atmajourney.com.

 

About the Syntac Insititute

SYNTAC Institute is a non-profit organization located in Calgary, Alberta with a mission to bring the healing and transformative power of psychedelic medicine and psychedelic-assisted therapy to Canadians. SYNTAC has been a leader in building the psychedelic community in Canada, including ongoing monthly discussions and the Catalyst Psychedelic Conference. For more information, visit www.syntacinstitute.com.

 

[Quotes are cited from two releases published on December 30th and January 1st through Newswire.]

 

 

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