Connect with us
[bsa_pro_ad_space id=12]

Bruce Dowbiggin

The Low Art Of Selling The Great Reset

Published

8 minute read

A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” —Glengarry Glen Ross

Remember back in the Don Draper past when commercials actually talked about the product they were selling? Soap that cleaned clothes better. Cars that used less fuel. Toothpaste that whitened better. The idea was for you to buy the product based on its merits.

Yeah. Those days are done. Instead of hawking mattresses or dishwashers the current advertisements are progressive parables on the Great Reset from craven corporations. A passing review of the commercials now on TV or online seems more like a symposium on white privilege or gender insensitivity beloved by Canada’s prime minister and his Stepford cabinet.

Even when they dabble in the product they’re supposed to be selling, the commercials’ overarching message is how enlightened the advertiser is and how  base you— white middle-class consumer— are. If you also intuit that there’s a product behind the sales pitch, so much the better for the advertiser. But it’s no longer the salient point. They’re enlightened. You’re not.

A perfect illustration of the Woke makeover is the sudden enthusiasm in commercials for mixed-race or gay couples. Those living in a real world had seen and accepted mixed-race couplings for some time. Gay couples have been common in society for over a decade. Millennials and younger cohorts see it as normal. No big whoop.

But until about two years ago advertisers still viewed these unions as verboten in their product advertising. It was a third rail. Mom and Pop must be seen as heteronormative.

Then, as if a memo had suddenly been issued (or Joe Biden elected), the dynamic changed for every advertiser. Virtually every couple portrayed by corporate outfits suddenly represented the new nuclear equation of biracial, gay or bisexual. Whether selling bank services or car floor mats, mixed-race couples now represent a disproportionate percentage of the couples pictured in the commercials.

Likewise, white characters in commercials or culture are now universally portrayed as dullards and foils for the new professional class to sneer at. They stumble, they bumble, they can’t match the intellectual power of the new anointed class.  White men are the new punchline, saturated by colonial guilt. Why now? Because it can be weaponized against The Other.

If it all weren’t so obvious it might be amusing to see corporate culture pretzel itself in the service of the praetorian guard of Wokeness. As it is, it’s simply insulting to believe that their customers would not view such sudden transparent virtue signalling as cynical or go unnoticed in the market.

By the same standard, transcendent visible minorities are also suddenly chic in comedies/ dramas churned out by Hollywood. For just one example, historic white character Ruth Lockwood— a PBS producer in the new HBO series The French Chef about Julia Child— was made black so the show’s progressive producers could highlight racial prejudice in the 1960s. That’s half a century ago.

A gay James Beard also takes Child on an invented visit to a San Francisco drag bar for more moralizing about cisgendered LGBTQI tyranny. “It could have happened, but we don’t know if it necessarily did,” says Julia creator and writer Daniel Goldfarb.

Don’t forget the tortured attempts at progressive racial re-balancing in recent productions such as Bridgerton or Great Expectations that re-arrange the racial deck chairs of the 18th century. If Alec Guinness playing an Arab sheik in Lawrence of Arabia was insulting then why is Golda Ruchevel playing Queen Charlotte in Bridgerton not just as insulting to history?

Barack Obama insisted that equal representation in society should be a goal: but that would mean just 12 percent black actors or presenters (the true percentage of blacks in America) or 3 percent of LGBTQ characters (their U.S. census figure) or 0.1 percent of trans people represented. Yet a visiting Martian would conclude from today’s commercial output that each group had a far greater slice of the population pile in North America.

When questioned on this enforced shape-shifting of history and culture the Left insists that anyone pointing out the obvious is a Qanon agent or a Jim Crow recidivist. The Taylor Lorenz pep squad then buries the offending questioner on social media. How dare they diverge from the script? Don’t you know queer and non-binary now represent the majority in young people?

Rich Hollywood elites’ next virtue display is headed into Green Think on screens. Agitprop groups have told producers they are not pumping out enough global-warming propaganda. “Researchers checked for references to 36 key words and phrases including “climate change,” “fracking” and “global warming” in TV episodes and movies released in the U.S. market… Only a sliver of screen fiction, 2.8 perhaps, refers to climate change-related words, according to a study of 37,453 film and TV scripts from 2016-20 that is the basis for the climate guide, AP reports.”

So they created a “playbook” for how to embed global warming themes and messages in films and commercials.

Sadly for progressive casting departments, the radical executives at Disney blew any chance at the new representation being called organic. In a recent video chat corporate president Karey Burke supported having “many, many, many LGBTQIA characters in our stories” and wanting a minimum of 50 percent of characters to be LGBTQIA and racial minorities.

Disney executive producer Latoya Raveneau bragged about her “not-at-all-secret gay agenda” and gushed that “where ever I could I was adding queerness… no one would try to stop me.” Until they bumped into Ron DeSantis they didn’t.

So brace yourself for Gaia signalling as the next frontier when the 2024 electric car models roll out. The Woke movement understands that they don’t need you to like them. They only need to convince you that the present system is dysfunctional. The rest, as the ads show, is theatre.

 

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

Follow Author

Bruce Dowbiggin

Are We Ready For A Russian To Become NHL’s Top Goal Scorer?

Published on

Sign up today for Not The Public Broadcaster newsletters. Hot takes and cool slants on sports and current affairs. Have the latest columns delivered to your mail box. Tell your friends to join, too. Always provocative, always independent. 

With the grinding war in Ukraine showing no signs of ceasing and Biden-led sanctions doing nothing tangible to deter Vladimir Putin, Russia’s image in the West has rarely been this low. So now might be a good time to ask if the NHL is prepared for a Russian to become the greatest goal scorer in league history.

As the league prepares for its annual draft on Thursday/ Friday, the top pick in the 2004 Draft is showing every sign that he will pass the game’s greatest Canadians in goal scoring. Going into 2022-23, the 36-year-old Capitals star is just 21 goals behind the immortal Gordie Howe in second place and 114 back of Wayne Gretzky, the Prometheus of NHL scoring.

  1. Wayne Gretzky. 894

2. Gordie Howe 801

3. Alex Ovechkin 780

Given good health Ovechkin will surpass Howe next season and probably leave Gretzky in his wake in four seasons. Even in a time of peace it will be interesting to see the public reaction in Canada and the U.S. to Ovechkin’s passing No. 99. While the No.1 pick in 2005, Sidney Crosby, has had a squeaky clean image, The Great Eight has been a little salty for some folks.

He plays a game Howe would love, dispensing devastating hits as well as brilliant goals. His gap-toothed sneer has not always endeared him to many. Nor has his proximity to Putin himself. In November 2017, Ovechkin started a movement called PutinTeam in support of Putin during the 2018 Russian presidential election .

In recent times he’s sought to have a foot in both camps. “I don’t know what’s happening out there. I know it’s a hard situation, but it is what it is. You know, I play here, and this is my second home. I don’t want to fight between two countries, because it’s going to be a mess.”

Too late on that front, Alex. Putin’s naked aggression and Biden’s desire to unseat him (he’s endorsed assassination) have put the West on the brink of a war with nuclear potential. Few can say where the conflict is headed, except that it’s highly unlikely the West will be surrendering its sons to the battlefield when NATO runs out of Ukrainians willing to die.

One thing is certain. As we point out in our book Inexact Science: the 6 Most Compelling Drafts in NHL History, Ovechkin put an end to the bias against Russians at the top of the NHL draft. While there had been Russian Hall of Fame selections in the middle to lower rounds of the draft (Sergei Fedorov, Pavel Bure, Sergei Zubov) Ovechkin’s No. 1 overall was considered a risk at the time. He changed the equation.

It began in 2004, when the Capitals selected Russian phenom Alex Ovechkin, maybe the greatest pure goal scorer the NHL has seen. A number one pick who has lived up to the billing of “generational player,” Ovechkin maybe would have been even more widely hailed as that “Next One” had he developed under the intense hockey media spotlight of Canada, or North America in general.

Never before had an international player earned the kind of accolades Ovechkin received leading up to his draft year. After all, he was only the second Russian ever to go that high on draft day. But the fact he wasn’t a Canadian kid may have tempered the headlines around “Ovie” and made some fans skeptical about his supposed wizardry. 

He wasn’t helped by how easily a stacked Team Canada had handled him and his Russians in the World Juniors of 2004 and 2005. In retrospect, “The Great 8” was actually undersold as a generational legend. But all of this made his majestic rookie season as a 20-year-old in 2005–06 more of a revelation than it would have been otherwise.

CAA agent J.P. Barry says that some resistance remains. “Even with Russian players, we’ve seen a hesitance in the past. A few teams have said to me, “Sorry, we just don’t draft Russians. End of story.” I know of several teams that did make that an internal memo. Some even said, “We can’t take a Euro in the first three rounds!” I don’t think there’s any team that could say any of that anymore, though. Way back when, however, there were these unwritten internal policies that were just silly. 

There was definitely a period there where teams didn’t want to touch Russians, because they didn’t feel that they could get them to come over. Sometimes they were teams impacted by something negative that happened in the past and let it change their course of action.”

If Ovechkin didn’t entirely smash the Russian stereotype then his countryman Evgeni Malkin, selected right behind Ovechkin in the 2004 draft, sealed the deal. (Ironically the two were rivals for a long time, only reconciling in recent years). Lifetime, Malkin has 444 goals and 702 assists in an injury-riddled career.

To the NHL’s credit, it hasn’t banned or sanctioned its Russian stars as some have done. The country’s teams are banned from international soccer and hockey tournaments and the Paralympics. Russian tennis players Daniil Medvedev and Andrey Rublev (the top-2 ranked Russian male players) were barred from participating at Wimbledon. Many Russian artists have seen their concerts cancelled.

For now Ovechkin is walking a tight rope. He’s called for peace without mentioning Russia or Ukraine directly. In May 2022, he reiterated his support for Putin, as well as retaining the Russian president on his Instagram profile photo. Much depends on the progress of the war, and how much Canada and the U.S. are drawn into the combat.

The best advice is probably to keep his head down and his politics to himself if he wants to be celebrated for passing Howe and Gretzky.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx

 

Continue Reading

Bruce Dowbiggin

A Drag Prescription: Kids Party Like It’s 2022

Published on

Back in the days before Toronto became a sensitivity chamber, people would head out to the old St. Charles Tavern on Yonge Street to see the annual Halloween drag-queen parade. As the local talent strutted, the crowd hooted, whistled and generally laughed at the circus. For the paraders the attention was bliss.

In those days trans people, cross dressers and drag queens were an exotic diversion in a city that had yet to take itself too seriously. They had no pretensions to glory. So naturally those who remember the tacky Halloween Drag Parades are probably confused to find that drag has ascended to the heights of Woke sensitivity.

Ru Paul’s Drag Race is the hippest TV attraction on mainstream TV. Drag queens have replaced clowns at children’s birthday party as the entertainment. Trans activists have turned public bowel movements into a political education seminar. Having a prominent trans figure is a sign of the highest corporate awareness.

To the chagrin of feminists, blacks, immigrants and Wanda Sykes , trans is the new holy caste in leftist politics— which is to say their protection is the solemn duty of CBC, MSNBC, The Toronto Star, corporate inclusion VPs and educators across the continent. The former allies of the Left have been left on the curb; Mom’s got a new beau.

As conservative David Reboi tweeted, “You’ve got to think that most Americans—even the shitlibs—never gave drag queens a moment of thought before recently. Now, it’s the greatest form of self-expression imaginable. Amazing how quickly it happens.”

Heaven forbid anyone ask why kindergarteners need a drag shows or the propriety of men competing against women in sports. Showing a disinterest in drag generals is a one-way ticket to Stephen Colbert’s late-night gulag. Pointing out the insanity of making 0.01 percent of the population the focal point of a turning society is a hanging offence.

The first sign that trans had matriculated to the first ring of heaven was the language used to describe their painful past. Using words like cross dressers, trannies and queens was made a banishment-level crime. New vocabulary— following the example of other grievance causes— put the discussion on wheels and steered it away from rational debate of facts. The Media Party compliantly fell int the pit. It was now about words, not deeds.

George Orwell foretold this tactic during his time fighting in the 1936-38 Spanish Civil War. “For the first time, I saw troops who had fought bravely denounced as cowards and traitors, and others who had never seen a shot fired hailed as the heroes of imaginary victories; and I saw newspapers in London retailing these lies and eager intellectuals building emotional superstructures over events that had never happened. I saw, in fact, history being written not in terms of what happened but of what ought to have happened according to various ‘party lines’.”

What’s next? The current Jan. 6 show trials demonstrate cancel culture’s relentless manicuring of history to put half of society offside with power. This happened because the Left— former home of wit and humour— lost any sense of honest laughter or proportion between 2016 and 2020. Writes Matt Taibbi. “In that time they perfected an attitude of imperious condescension and entitlement so grating that at least half of America wouldn’t piss on someone like Adam Schiff if he were on fire.”

If Sykes’ sneering middle-part America doesn’t like it, tough. @ScottAdams “The Jan6th hearings are basically an updated Russia Collusion Hoax with a new topic. That’s how Democrats signal that they know they can’t compete on policy and competence. They need hoaxes to win.”

But there are signs that this has turned disastrous for the Left. The SCOTUS Dobbs v. Jackson abortion decision “was the result of decades spent building a political project so incoherent, unsellable, and untrustworthy to ordinary people that in 2016 they chose Donald Trump over the person Barack Obama called the most qualified candidate in history.

“The justices who cast the critical votes Friday were picked by a man denounced by all of institutional America prior to election. All those voices were ignored. That total collapse in trust, not Jill Stein’s candidacy or Putin’s Facebook ads, led to Dobbs v. Jackson.”

Sadly for Canadians there is no remedy for the pissy smugness of its media and opinion makers. Loathing Republicans has a long history with postmodern Canadians dating back to the Viet Nam war. This self-satisfied detachment of a kept people mirrors that which Taibbi sees in the U.S.

Canada’s traipsing PM paused from interfering yet again with the RCMP to proclaim that Canada would be an abortion clinic to any Americans who can’t find services in their own states. Trudeau preens in this way, because he thinks that, having paid off the media, he will never face reality on abortion so long as CBC tut-tuts that it’s a loser issue.

But as we wrote in December of 2017 Trudeau’s 1980s liberal conceit has been been overtaken by a more nuanced reality. “Medical innovation has shifted the issue since Canada’s pols ran like Good Sir Robin away from the fight. In today’s world, 50 to 70 percent of babies born at 24 to 25 weeks, and more than 90 percent born at 26 to 27 weeks, survive. Conditions such as Down Syndrome are no longer seen as socially acceptable reasons to terminate a pregnancy. There is a need for children for adoption.”

Polling also agrees it’s time to revisit a compromise on the issue. While a majority of Canadians favour some form of abortion, 70 percent are against unlimited abortion. 85 percent are against sex-selective abortion. “All these factors have lurked in the background as the public debate was stilled. But if Trudeau wishes to use his absolute abortion standard as a yardstick to measure funding viability he may find a public far more willing to accept limits on ending some pregnancies than it was even a decade ago.”

As Friedrich Hayek wrote, “In Germany the Nazis were able to succeed because the Socialists had already done most of their work for them, especially the intellectual work of weakening the desire for liberty. By bringing the whole of life under the control of the State, Socialism necessarily gives power to an inner ring of bureaucrats, who in almost every case will be men who want power for its own sake and will stick at nothing in order to retain it.”

So drag is now the lapdog of the bored suburban liberal female demo. If this transcendence is a little too on-the-nose to those who stood by the St. Charles, a bit provocative, a lot in-your-face… that’s the point. You’re meant to feel unsettled, insulted. It’s a design feature.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx

 

Continue Reading

Trending

X