Bruce Dowbiggin
The Branding Exercise That Is Canada On Its 2024 Birthday

We are watching the national anthem played as Canada’s mens soccer team advances to the second round of the Copa America tournament. It’s Canada Day weekend, which always stirs up sentimental patriotism, even when the mid-wits in the PMO change the words to O Canada. But something feels different.
This team, of course, looks nothing like Team Canada in the 1972 showdown with the Soviets, for instance. Demographically they’re Trudeau’s wet dream of races, ethnicities and languages. Fair enough. They made it through qualifying. Props.
But having changed the look of Canada to the world, just what remains of the nation that was gripped by the 1972 Canada/ Russia series, games so existential that Canadians felt a loss meant the death of a culture? What does today’s Canada stand for anymore to them? And why are elite politicians pushing so hard on a policy that has little support?
A recent Ipsos poll asked “Do you agree or disagree that ‘Canada is broken’?” The result? Conservatives: 96%/PPC: 86%/ Greens: 63%/ BQ: 58%/ NDP: 57%/ Liberals: 34%. Understand that what has changed for Conservatives is very different from the Bloc or NDP. But they are all adrift in Trudeau’s Canada.
As the players sang along to O Canada in Orlando it’s clear that Canada right now is not a nation. It’s a brand. One constructed by politicians, not the people of the country. Liberals apparently like it that way, but getting a lump in the throat from remembering our war dead or the creation of single-payer healthcare is so yesterday for the PMO posse. Governments like Canada’s have chucked their independence in deference to world governments deciding financial, health and military policy.
One friend says all that binds this new Canadian brand is hockey and equalization payments. With polling numbers such as these it’s fair to ask why the political class continues to push this aggressive WEF branding when so much of the nation prefers the old homegrown model? While immigration is a laudable goal, fire-hose immigration like Canada is seeing is kefafta.
It’s not just a Canada thing. No, this is a branding exercise writ globally. Look at the lineup for Chile that faced Canada on Saturday. Names such as Igor Lishnovsky, Erick Pulgar and Benjamin Kusevic hardly stir up the traditional profile of a South American nation. The Euro 2024 championships running simultaneously have cultural shocks to those who have not being paying attention.
The lineups of England, France, Belgium, Germany and even Italy feature players who are black, brown or Arab, reflecting the imperial reach of those countries a century ago. If the goal is to emulate the Jackie Robinson model of integrating through sport then this would seem to be a success. If it is, then why do banners around the pitch still rage about ending racism? Or is the real goal coercion? Do the Brussels bunch (as well as Canada’s elite) just like to lecture people about their faults so they can be re-structured?
There are holdouts to this movement. Hungary, Poland and the Balkan nations remain largely homogeneous culturally (while being threatened by the EU for not accepting more of the world’s wandering population). So do Asian nations like Japan. (You’re supposed to ignore them.) But it would be disingenuous to suggest that there is a simple way to reverse the course of this forced march, to protect the cultures that have existed in Europe for hundreds, sometimes thousands of years.
The Marseillaise has gone from a stirring revolutionary call to the tricoleure to sentimental background music for the Paris 2024 Olympic Games. Like Edith Piaf. All facilitated by the willing loss of cultural sovereignty in the Western world.
Not for nothing is Israel a rogue state for defying the WEF and the UN demands for a ceasefire as they avenge the heinous October 7 massacres by Hamas. Through its zombie president Joe Biden, the American power elite is telling Israel that they’re hurting energy rapprochement with Saudi Arabia and Iran in the Middle East. Be more like Ukraine, they say, and sacrifice a generation of your young men to keep natural gas domination out of the hands of Gasprom, Vladimir Putin’s piggyback.
Less Bibi Netanyahu and more Vladimir Zelensky, the plucky kleptocrat in Ché Guevara fatigues. Succumb, bitch.
Sometimes the message is subtle. Sometimes not so much. UFC star Connor MacGregor suggested that perhaps immigration was behind the anger of Irish protesters who rioted after an immigrant murdered five people. He was quickly upraised by Taioseach hack Pauline O’Connell: “If your views on other people’s identities go to make their lives unsafe, insecure, and cause them such deep discomfort that they cannot live in peace, then I believe that it is our job as legislators to restrict those freedoms for the common good.”
How did this brand-management happen? There is an old quote that goes, ‘For my friend everything. For my enemies the law.’ Indeed, the law has been used (or misused) to bring the unruly like MacGregor to heel. New “hate speech” laws have been enacted to trip up those who, like Michael Richards of Seinfeld fame, are made to disappear for upsetting audience members unhinged by comedy. It doesn’t stop there. New Canadian laws talk about multi-million dollar fines for denying the climate ruse.
As we predicted in November of 2023, “Next speech regulation is silence. Or non-speech. Under the new rules, silence will be no defence when the mob orders you to “wear the ribbon”. UC Berkeley Law Professor Savala Trepczynski gave away the game, saying that “White silence is incredibly powerful … It’s not neutral. It acts like a weapon.” Writes legal specialist Jonathan Turley, “In a world where silence is violence and civility is complicity, there is little room for true free speech.”
So sing out loud and proud when O Canada plays at this summer’s Olympics. Talk about sea to sea to sea. But don’t get any ideas about old Canada. Brand loyalty is the coming thing.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Ireland Today: The Bittersweet Tradeoff Of Carney Embracing Europe

Dublin: for those who’ve travelled to Ireland the past 50 years the transition is stunning. Even from ten years ago, when the previous market dip hit the nation, the current iteration is remarkable. For a nation that has historical sites dating from 5000 BC to the present, the claim that these are Ireland’s finest days is plausible.
From Dublin to the rocky outcrops of the Wild Atlantic West, the nation is teeming with people and energy. It’s not even the tourist season yet, but lineups to see Kilmainham Gaol or Blarney Castle or the Titanic Experience are lengthy. In Dublin the streets are positively jammed with locals (many young), tourists and a swath of nationalities from places most Irish can’t locate on a map.

No matter where they’re from they carry the same craic that has made Ireland a joyous place to wile away a day chatting locals. Humour and help are the watchwords. Our Uber drive was a Romanian who’s been in Dublin 35 years, and he chatted our ears off in his Romanian/ Irish accent en route to the airport. As our Uber driver noted, there’s plenty of work and lots of opportunity.
The old docklands along the Liffey have been ripped up to produce modern office complexes, hotels and arenas that seem more like Geneva than Dublin. Traditional double-deckers still ply the streets, but they share the road with a modern streetcar system. Irish food— so long demeaned as inedible— is now the toast of the gastro world. The NFL plays at the modern Aviva Stadium, and the music scene is flourishing in clubs and stages around this city founded by the Gaels in the 7th century.
The remainder of Ireland is no less impressive. A modern highway network now gets you from Dublin to Galway in two hours and Cork in two-and-a-half hours. Yes, the narrow lane ways and paths that criss-cross the greenery are still quaint. But transportation is not the trial it once was. E-charging stations are omnipresent.
Which leads one to wonder how was the conversion achieved. Ireland is famous for its ability to back losers in politics. From their own nationalists, who ended up at the end of a rope or in front of a firing squad, to the imperial powers— France, Spain, Germany— they hoped would save them from England, Ireland has a bloody past. Its own independent movement launched on Easter weekend in 1916 required a cruel civil war (see Michael Collins) and an equally nasty partition to finally create the Irish Free State.
One benefit of all this self-imposed pain has been Ireland’s withdrawal from most of the 20th century’s carnage. Where a town square in England, Canada or Australia would honour the copious dead from WW I or WW II, in Ireland the town square honours Padraig Pearse, John McBride, James Connolly or Thomas Clarke. With no European wars to prosecute Irish cities were not bombed and their downtowns resemble themselves from centuries ago.
But still you may wonder where has the money come from to spark this turnabout? Well, Ireland stayed with the EU when England voted for Brexit, and the benefits are easy to see. Where there were few or no jobs 25 years ago, the EU has showered Ireland with investment money. It has enabled Ireland to offer lucrative tax deals to multinationals to move to the Emerald Isle. The results are palpable.

The price is less so. And in Ireland one can see a warning for Mark Carney’s Canada. The new PM is a dedicated Europhile. Carney has made no secret of his longing to cut deals with the boys from Brussels. He told Canadians that the traditional relationship with the U.S. was over, and while that was crass electioneering, no one expects him to abandon the values of the EU.
While there will be manna from the EU (should it stay solvent) there will also be a quid pro quo. Canadians who blissfully voted for Carney should realize that means doubling down on the climate extremes of carbon taxes and failed new tech that currently hobble the EU.
As Ireland has learned, in exchange for its money the EU wants you to also accept its gender dysphoria and a brand of immigration politics that sees Ireland today embracing Hamas and the most virulent brand of anti-semitic groups while seeking to silence its former sports hero Conor McGregor when he talks of losing Irish culture to an immigrant wave who neither care nor endorse traditional Irish culture. .

It also means adherence to the censorship regimes of the EU where Germany plans to silence its most popular party, the AFD, for heresies against the new religion of Climate/ Culture. Irish politics is radical, and a Canada that fits itself under the EU influence will find not just a continuation but an extension of the Justin Trudeau disastrous regime. Which will keep Alberta in conflict with the Ottawa mandarins.
So do visit Ireland. The people are wonderful, the land is stunning and the energy is palpable. When you leave bring your memories home with you. But leave Irish/ EU politics behind.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
2025 Federal Election
The Last Of Us: Canada’s Chaos Election

Show me good loser and I’ll show you a loser— Leo Durocher
There’s an expression that goes, you’re not allowed to die until all the people in your life have disappointed you. That trenchant observation is particularly relevant to those who woke up on April 29 to discover that their neighbours and friends in Canada have opted to give the federal Liberals (under new leader Mark Carney) another four years to continue Canada’s descent into irrelevance.
These are the same Liberals sans Carney who were polling in the low 20s six months earlier. Their cabinet members were quitting in droves. In the finest Wag The Dog tradition, a sure victory for Canada’s Conservatives was then transformed into a humiliating defeat that saw the Tories leader Pierre Poilievre lose the seat he’d represented for 20 years. The debate in the chattering classes now is how much was Poilievre’s fault?
In a minor vindication the Liberals were seemingly denied a majority by three seats (169-144) . How they balance that equation to advance their pet projects on trade, climate, gender, free speech, native rights and Donald Trump was unknowable Which is why the Grits have turned to dumpster diving MPs like Elizabeth May and keffiyeh-clad NDP to achieve a workable majority..

Suffice to say that neophyte Carney, without any support system within the Liberals, is being highly influenced by the Justin Trudeau faculty lounge left behind after the disgraced three-term PM slunk off into the night.
It’s not all beer and skittles. No sooner had the Liberal pixie dust settled than Carney was hit with Bloc leader Yves-Francois Blanchet announced unequivocally that energy pipelines were still a no-go in electrified Quebec. Alberta premier Danielle Smith lowered the requirement for a separation referendum from 600 K signatures to around 170 K— a very doable mark in pissed-off Alberta.
Saskatchewan premier Scott Moe outlined his demands on Carney if his province is not to join Alberta. And former British PM Tony Blair, who’d worked with Carney in the UK, announced that Carney’s pet project Net Zero was a loser for nations. Finally RBC revealed it was moving beyond diversity toward “inclusion” by removing “unconscious bias” among its upper ranks.
Such is the backwash from April 28. If you listened to the state-supported media on election night you might think that Trump had picked on poor, innocent friend next door Canada. His outrageous 51st state jest did send the Canadian political apparatus into panic. A Liberal party that proclaimed Canada a postmodern state with no real traditions (lowerering flags to half mast for six months to promote their Rez School genocide hustle) suddenly adopted the flag-waving ultra-patriotic visage of expatriate comedian Mike Myers.
Instead the commentariat was spitballing about how to make the House of Commons function more smoothly or if Carney should depart for Europe immediately or in a month to meet his true constituents in the EU commentariat. China? Wassat’? Urban crime? I can’t hear you. Canada as fentanyl capital of the West? Not interested.
Astonishingly, many people who should know better bought it. It was Boomers waking from a long nap to impose their cozy values one final time on the nation they’d created via Trudeau. Comfy ridings like Oakville, Burlington, North Vancouver, Ottawa Centre and Charlottetown mailed it in for another four years. Academic hotbeds like Western (London), Laurier (Kitchener), Waterloo, UNB (Fredericton), U Calgary (Confederation) Alberta (Strathcona) and UBC (Vancouver) also kept the radical dream alive.
Meanwhile shrieks of “Panic!” over Trump decimated the Bloc (22 seats) and the NDP (7 seats) with their support transferred to a banker-led party that had been poison to them only six months earlier. You could not have written a more supportive script for a party who had neglected the essentials in traditional Canada while pursuing radical policies to please the globalists of the West.

Speaking of time capsules, you’d have been hard-pressed to find a more retro scene than the one produced by the legacy TV networks. With their emphasis on the horse-race story the tone, the panels, the hosts could have easily been teleported from 1990s. While many were interested in the micro of government finance, most listeners were expecting maybe a word or two on the collapsed state exposed by Trump’s aggressive negotiating.
As we’ve mentioned often before, Canada’s allies are appalled by the takeover of the country by malign actors, drugs traffickers, money launderers, real-estate manipulators and Chinese subterfuge. Trump’s generic reference to the border was a catch-all for the corruption swallowing the election process and the finance of the country.
That avoidance was echoed by pollsters who spent the night talking about how the final figures reflected their findings. Except for those that didn’t— Conservatives vote tally over 41 percent and Liberals well under 200 seats. What was avoided was the cumulative effect of highly inflated Liberal polling during the campaign, the “why-bother?” narrative they sold to voters appalled by the Liberals manipulation of the process to switch leaders and hold a micro-campaign of 36 days.
While Donald Trump has announced he’ll work with Carney on tariffs, it’s still highly likely that this was the final Canadian election fought by the old rules where the have-nots (Atlantic Canada) the haves-but-outraged (Quebec) and the indolent (Ontario) control the math for making government. The money pump (Alberta, Saskatchewan) will seek to attract eastern BC and southern Manitoba to their crew. In the worst case Carney may be the nation’s final PM of ten provinces plus territories.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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