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Saskatoon spent more than $300,000 to name new bus system

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2 minute read

From the Canadian Taxpayers Federation

By Gage Haubrich

The city of Saskatoon paid consultants $317,757 to come up with the name and brand Link for the city’s Bus Rapid Transit system, according to documents obtained by the Canadian Taxpayers Federation.

“It’s a ridiculous waste for city council to spend this much money on what is essentially an afternoon brainstorm session about names and colours,” said Gage Haubrich, CTF Prairie Director. “The city’s next slogan should be: Saskatoon, where consultants rip off taxpayers.”

In total, the city spent $317,757 hiring Entro, a design firm, to come up with the name and brand for the BRT system. The project took almost three years to complete.

Some of the specific costs include coming up with the name Link that cost the city $25,000, according to the documents. The “look and feel” of the brand cost taxpayers $40,000.

The presentation on the work highlights the name should be “more modern and playful” than the regular Saskatoon Transit branding. In total, 27 “engagement sessions” were held to determine the name.

The “look and feel” document includes a section on the results of a colour association workshop. It also recommends using bus shelter ads to advertise the new bus system. The new Link logo uses the same colours as the already existing Saskatoon Transit logo.

The total cost of the Bus Rapid Transit system is expected to be $250 million. Federal and provincial levels of government are paying $183 million. Saskatoon taxpayers will pick up the rest of the bill.

“Now, taxpayers will cringe every time they see the name that cost them hundreds of thousands of dollars,” Haubrich said. “Mayor Cynthia Block needs to make sure she won’t be wasting taxpayer dollars on projects like this.”

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Banks

Top Canadian bank studies possible use of digital dollar for ‘basic’ online payments

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From LifeSiteNews

By Anthony Murdoch

A new report released by the Bank of Canada proposed a ‘promising architecture well-suited for basic payments’ through the use of a digital dollar, though most Canadians are wary of such an idea.

Canada’s central bank has been studying ways to introduce a central bank digital currency (CBDC) for use for online retailers, according to a new report, despite the fact that recent research suggests Canadians are wary of any type of digital dollar.

In a new 47-page report titled, “A Retail CBDC Design For Basic Payments Feasibility Study,” which was released on June 13, 2025, the Bank of Canada (BOC) identified a “promising architecture well-suited for basic payments” through the use of a digital dollar.

The report reads that CBDCs “can be fast and cheap for basic payments, with high privacy, although some areas such as integration with retail payments systems, performance of auditing and resilience of the core system state require further investigation.”

While the report authors stopped short of fully recommending a CBDC, they noted it is a decision that could happen “outside the scope of this analysis.”

“Our framing highlights other promising architectures for an online retail CBDC, whose analysis we leave as an area for further exploration,” reads the report.

When it comes to a digital Canadian dollar, the Bank of Canada last year found that Canadians are very wary of a government-backed digital currency, concluding that a “significant number” of citizens would resist the implementation of such a system.

Indeed, a 2023 study found that most Canadians, about 85 percent, do not want a digital dollar, as previously reported by LifeSiteNews.

The study found that a “significant number” of Canadians are suspicious of government overreach and would resist any measures by the government or central bank to create digital forms of official money.

The BOC has said that it would continue to look at other countries’ use and development of CBDCs and will work with other “central banks” to improve so-called cross border payments.

Digital currencies have been touted as the future by some government officials, but, as LifeSiteNews has reported before, many experts warn that such technology would restrict freedom and could be used as a “control tool” against citizens, similar to China’s pervasive social credit system.

The BOC last August admitted that the creation of a CBDC is not even necessary, as many people rely on cash to pay for things. The bank concluded that the introduction of a digital currency would only be feasible if consumers demanded its release.

Conservative Party leader Pierre Poilievre has promised, should he ever form the government, he would oppose the creation of a digital dollar.

Contrast this to Canada’s current Liberal Prime Minister Mark Carney. He has a history of supporting central bank digital currencies and in 2022 supported “choking off the money” donated to the Freedom Convoy protests against COVID mandates.

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Alberta

Calgary taxpayers forced to pay for art project that telephones the Bow River

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From the Canadian Taxpayers Federation

The Canadian Taxpayers Federation is calling on the City of Calgary to scrap the Calgary Arts Development Authority after it spent $65,000 on a telephone line to the Bow River.

“If someone wants to listen to a river, they can go sit next to one, but the City of Calgary should not force taxpayers to pay for this,” said Kris Sims, CTF Alberta Director. “If phoning a river floats your boat, you do you, but don’t force your neighbour to pay for your art choices.”

The City of Calgary spent $65,194 of taxpayers’ money for an art project dubbed “Reconnecting to the Bow” to set up a telephone line so people could call the Bow River and listen to the sound of water.

The project is running between September 2024 and December 2025, according to documents obtained by the CTF.

The art installation is a rerun of a previous version set up back in 2014.

Emails obtained by the CTF show the bureaucrats responsible for the newest version of the project wanted a new local 403 area code phone number instead of an 1-855 number to “give the authority back to the Bow,” because “the original number highlighted a proprietary and commercial relationship with the river.”

Further correspondence obtained by the CTF shows the city did not want its logo included in the displays, stating the “City of Calgary (does NOT want to have its logo on the artworks or advertisements).”

Taxpayers pay about $19 million per year for the Calgary Arts Development Authority. That’s equivalent to the total property tax bill for about 7,000 households.

Calgary bureaucrats also expressed concern the project “may not be received well, perceived as a waste of money or simply foolish.”

“That city hall employee was pointing out the obvious: This is a foolish waste of taxpayers’ money and this slush fund should be scrapped,” said Sims. “Artists should work with willing donors for their projects instead of mooching off city hall and forcing taxpayers to pay for it.”

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