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Bruce Dowbiggin

MLB’s Exploding Chequebook: Parity Is Now For Suckers

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MLB has seen parity and proclaimed, “We don’t give a damn!” Okay, they didn’t say that. In fact they insist the opposite is true. They’re all about competition and smaller markets getting a shot at a title. But as the 2024 offseason spending shows, believe none of what you hear and half of what you see in MLB.

Here’s the skinny: Juan Soto‘s contract with the NY Mets — 15 years and guaranteeing $765 million, not a penny of which is deferred. Max Fried signed an eight-year, $218 million deal with the New York Yankees. Later, Nathan Eovaldi secured a three-year, $75 million contract to return to the Texas Rangers. Blake Snell (five years, $182 million with the Los Angeles Dodgers) and Matthew Boyd (two years, $29 million with the Chicago Cubs) added to the splurge.

There’s one more thing that stands out. MLB has no trouble with the financial big boys in New York, Los Angles, Texas, Toronto, Atlanta and Chicago shelling out money no small market dare pay. In the MLB cheap seats, Tampa, Pittsburgh  and Miami can’t send out quality players fast enough. But MLB is cool with that, too, as those paupers get a healthy slice of TV money.

So yes, they’re all about talking parity with their luxury tax system. But to keep the TV, digital, betting and marketing lucre flowing they have to have large media markets swinging the heaviest bats come postseason. The question is, do MLB fans care the way they used to about parity? It says here they don’t. More want to seed best-on-best more often. Which is brutal but refreshing.

Their sister leagues, married to draconian salary cap systems, are still pushing parity, even as they expand beyond recognition. In our 2004 book Money Players, legendary Boston Bruins coach/ GM Harry Sinden noted, “The problem with teams in the league, is that there were (then) 20 teams who all think they are going to  win the Stanley Cup and they all are going to share it. But only one team is going to win it. The rest are chasing a rainbow.”

And that was before the expansion Vegas Golden Knights won a Cup within five years while the third-year Seattle Kraken made a run in those same 2023 playoffs. There are currently 32 teams in the league, each chasing Sinden’s rainbow of a Stanley Cup. That means 31 cranky fan bases every year. And 31 management teams trying to avoid getting fired.

Maybe we’ve reached peak franchise level? Uh, no. Not so long as salary-capped leagues can use the dream of parity to sell more franchises. As we wrote in October of 2023, “If you believe the innuendo coming from commissioner Gary Bettman there is a steady appetite for getting a piece of the NHL operation. “The best answer I can give you is that we have continuous expressions of interest from places like Houston, Atlanta, Quebec City, Salt Lake City, but expansion isn’t on the agenda.” In the next breath Bettman was predicting that any new teams will cost “A lot, a lot.”

Deputy commissioner Bill Daly echoed Bettman’s caution about a sudden expansion but added, ”Having said that, particularly with the success of the Vegas and Seattle expansions, there are more people who want to own professional hockey teams.” Translation: If the NHL can get a billion for a new team, the heck with competitive excellence, the clock might start ticking sooner. After all, small-market Ottawa just went for $950.”

It’s not just the expansion-obsessed NHL talking more teams. MLB is looking to add franchises. Abandoned Montreal is once more getting palpitations over rumours that the league wants to return to the city that lost its Expos in 2005. Recent reports indicate that while MLB might prefer Salt Lake City and Nashville it also feels it must right the wrong left when the Expos moved to Washington DC 19 years ago.

The city needs a new ballpark to replace disastrous Olympic Stadium. They’ll also need more than Tom Brady to fund the franchise fee and operating costs. And Quebec corporate support— always transitory in the Expos years— will need to be strong. But two more MLB franchises within five years is a lock.

While the NBA is mum on going past 30 teams it has not shut the door on expansion after seeing the NHL cashing in. Neither has the cash-generating monster known as the NFL where teams currently sell for over six billion US. The NFL is eyeing Europe for its next moves.

The question that has to be asked in this is, WTF, quality of competition? The more teams in a league the lower the chances of even getting to a semifinal series let alone a championship. Fans in cities starved for a championship— the NFL’s Detroit Lions or Cleveland Browns are entering their seventh decade without a title or the Toronto Maple Leafs title-less since 1967— know how corrosive it can be.

Getting to 34, 36, maybe 40 teams makes for a short-term score for owners, but it could leave leagues with an entire strata of loser teams that no one—least of all networks, carriers and advertisers—wants to see. Generations of fans will be like Canuck supporters, going their entire lives without a championship.

In addition, as we’ve argued in our 2018 book Cap In Hand: How Salary Caps Are Killing Pro Sports and How The Free Market Can Save Them, watering down the product with a lot of teams no one wants to watch nationally or globally seems counter productive. The move away from quality toward quantity serves only the gambling industry. But since when has Gary Bettman Truly cared about quality of the product? So long as he gets to say, “We have a trade to announce” at the Draft, he’s a happy guy.

When we published Cap In Hand we proposed a system like soccer with ranked divisions using promotion and relegation to ensure competition, not parity. Most of the interviewers we spoke to were skeptical of the idea. But as MLB steams closer to economic Darwinism our proposal is looking more credible every day. Play at the level you can afford. Or just watch Ted Lasso. Your choice.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Elbows Down For The Not-So-Magnificent Seven: Canada’s Wilting NHL Septet

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The week after Grey Cup is always a good time to look in for our first serious analysis at how Canada’s NHL teams are doing. So let’s take a quick… WHOA… what’s happening here?

If the playoffs were to begin next week (we wish) then it would be a cold breakfast for teams in Elbows Up. Just two clubs—Winnipeg and Montreal— would even qualify for the postseason. And the Jets have just found out their star goalie Connor Hellybuyck is unlikely to play much before mid-January.

The two putative Canadian hopes for a first Stanley cup since 1993— Toronto and Edmonton— are sucking on vapour trails. After being raked 5-2 by Montreal, the Leafs have just a 24.9 percent chance of making the playoffs. Conor McDavid’s Oilers have a better percentage but their same old goaltending woes and a ticking clock on McDavid’s back.

Granted that, going into the weekend, no team in the East was more than four points out of the wild-card spot while all but three teams were within three points of a playoff spot in the West. But the Canadian teams are stuck behind some premium teams and need lotsa’ luck so they end up like Max Verstappen not Lance Stroll.

Maybe a Canadian men’s Olympic gold medal can reduce the sting of no Cup, no future for another season. But it won’t save the jobs of coaches in Calgary, Toronto and Vancouver unlikely to survive also-ran status. Let’s take a close look at the not-so-magnificent seven starting west to east.

Vancouver:  The Nucks have a sterling 4 percent chance of making the postseason as of this writing. In the powerful Western Conference that’s still an insult to a franchise that hasn’t recovered from the hasty 2013 firing of GM Mike Gillis—who won… let us us see… two Presidents Trophies and six Western Conference titles in a row. Since then? Uh, bagel.

It’s nice that Elias Petterson has come back from the morgue this season. But it will come down to goalie Thatcher Demko staying healthy and whether ownership wants to go full tank or just a quarter-tank for a draft pick. Hard to see Adam Foote surviving as coach.

Calgary: Speaking of tanking, everyone in Calgary wants the Flames to do a teardown for the top picks in the 2026 Draft. Everyone, except, for the Flames absentee owner Murray Edwards and his robo-spokesman Don Maloney. They want the five percent chance at a playoff spot and a mid-round first draft pick. The Flames missed the chance to restructure in 2023 when Johnny Gaudreau and Matthew Tkachuk departed. But again, denialism in the management suite tried to make it an even trade with Florida, sign huge new contracts and keep pushing. Bad decision.

Only question here is when does the purge begin and what can they get to help Dustin Wolf— signed for seven more years—  in net?

Edmonton: We’ve written at length here and here about the McDavid saga. He and the management team halved the baby with a short-term deal to pretend he’s staying in the Chuck. Their healthy chance of making the playoffs (75.5 percent) says one thing. Their play in the putrid Pacific— they’re given up six-goals-plus five times in just 24 games— says another. But as long as McDavid and Leon Draisaitl stay healthy they might still finesse a ticket to a their third straight Finals ride.

But if they get near the trading deadline and the postseason is a mirage the noise to trade McDavid will be deafening. And the offers staggering for a capped-out team.

Winnipeg: Last year was supposed to be the Jets big year. Okay, that didn’t work out so well. The Jets kept their core together for another chance at finally making a serious playoff run. So it will all come down, as it has in the past, to the health and playoff juju of Hellybuyck. Their ticket out of the Central Division lies in beating powerful Colorado and Dallas and, if that happens, staying healthy.

The Jets would probably just as well their stars didn’t go get beat up in the Olympics, but that’s unlikely. There’s always been a karma about Winnipeg breaking the Canada Cup jinx. Still a long shot.

EAST

Toronto:  So you’re saying Mitch Marner wasn’t the problem with the highly rated Maple Leafs never getting as far as the Conference Finals? They’re 3-5-2 in their last ten, their captain is still a sulky figure— only now his output doesn’t make it worthwhile. And the Toronto media is trying to do the players’ will to get coach Craig Berube fired for them. The same problems remain from years previous: dubious goaltending and a shallow talent pool on defence.

The biggest problem for the Leafs is their closing window for success. They’re old, have few tradeable assets in the system and have traded top picks away for short-term gains that never appeared. Expect fireworks after the Olympics if this crate doesn’t get moving. New MLSE boss Keith Pelley has no ties to the current administration and will sweep clean.

Ottawa: The Sens have managed to survive the loss of captain Brad Tkachuck to a broken finger. How? Ottawa have gotten goals from 17 different players which means they have balance. And so far they are above average 5-on-5. All good. They’ve also taken advantage of the mediocrity of the Leafs and other Eastern teams to stay afloat.

Their Achilles heel? Between the pipes. Both goalies have a save percentage under .875 and that ain’t going to cut it come spring. As always finances will limit their trades and manoeuvrability.

Montreal: The Habs were the fashionable pick before the  season as the Canadian team most likely to get to the Cup they last won in 1993. Defenceman Laine Hutson is all that he promised last year. The dynamic top line of Cole CaufieldNick Suzuki and Juraj Slafkovsky have cast back to the days of the Flying Frenchmen. Managing expectations in Montreal’s rabid hockey culture— where a misplaced apostrophe can cause chaos—means never taking anything for granted.

Now if only goaltender Jacob Dobes can keep up his play long enough for Sam Montembault to regain his form the Habs could be a thing in the spring.  At this rate they might be the only thing.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Burying Poilievre Is Job One In Carney’s Ottawa

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The Liberals’ first budget under Mark Carney— about nine months overdue— snuck through Parliament with Green Party leader-of-one Elizabeth “Margarita” May as the deciding vote. (All it took was a commitment to her insane climate targets.) A quick review of the Book of Revelations does not reveal this as a sign of the Apocalypse. But to Canadians who voted for a change in the spring it’s a rude reminder that no one is minding the store in Ottawa.

The Parliament Hill media has largely shelved discussion of Carney’s budget ‘guzintas (the PBO said there is a “less than 10 percent chance the government will keep its deficit-to-GDP ratio on a downward track through 2029-30… and Finance Canada has “changed its reporting of deficit financing, separating capital from operational spending.”) Translation:  If Carney keeps on this track till 2030 the total GST collected from Canadians will not be enough to service the federal debt.

The chattering class is, however, full speed ahead on their Pierre Poilievre deathwatch. The leader of the CPC is one of their more anodyne figures to lead a party since Mackenzie King. His earnest kitchen-table schtick is about as dynamic as a cheese sandwich. Even when he famously defenestrated a blundering BC journalist in an apple orchard he never raised his voice. (What page am I taking from Trump’s book?”)

In the House of Commons, he has performed a monotone strafing of Liberal policy since becoming leader in 2023. He hasn’t elbowed aside a female NDP member. In the fine tradition of the House he does mock the Liberals front bench, throws water on their fevered policies and acts like a vice-principal of a small high school disciplining a student.

But in the judgment of today’s febered media— okay, the Liberals— he’s “rage-farming” or “rage-baiting” when pointing out that Canada’s debt is out of control, its real estate is a bubble waiting to burst and the relationship with the U.S. is flat lining. In fact he’s all rage, all the time, for their purposes. According to Carney’s bots, Poilievre stoops “to stirring and riling up ‘white-trash’ elements in society into hateful rhetoric against the prime minister. “

Team Carney has gloried in his travails since Donald Trump upended the spring election by cozying up to Carney. (Poilievre didn’t help himself taking pot shots at Trump who then dismissed Poilievre). CBC/ CTV/ Global savants who spit every time they mention Trump bizarrely were suddenly in enthusiastic approval of Orange Man Bad spanking PP for them.

The tone about his performance as opposition leader is vitriolic. “Pierre Poilievre’s rage-baiting and empty slogans aren’t what Canada needs”. His slogans (stolen by Carney during the election campaign), his by-election win in Alberta, his insistence on core issues— it drives the panelists on talk shows to fits for pique.

Which is funny when you think about it. Those with longer memories can recall the hijinx of the Liberals’ Rat Pack in the 1980s and 90s. Led by Sheila Copps (dubbed Tequila Sheila by Tory justice minister John Crosbie), Don Boudria and John Nunziata they were an early version of Polievere and Melissa Lantsman and the CPC front bench. Just more obnoxious.

Except the wind therapists were amused by them. Instead of rage monkeys they were the subjects of puckish CBC features. Copps could speak Italian with her (Hamilton) constituents and also had “perfect French,” said reporter Jason Moscovitz.” But she needles Mulroney in plain English,” he added, as Copps introduced a question for Brian Mulroney by comparing him to to Johnny Carson.

The irreverent Rats even produced their own T-shirts to wear in the House. “Other MPs say he’s sleazy, slimy, and a snake,” said Moscovitz, of Nunziata as he donned one of the T-shirts. So Nunziata used the same words in the House of Commons.”Sleazy, slimy Tory patronage!” he proclaimed on the floor of the House.

Laugh? We could have died. It was entertaining in the collegial debating club of the time. The sparring of the feisty Copps and her target John Crosbie was mint.

But now that the Liberals are entering a second decade of mismanaging the nation, their appetite for impertinence has disappeared. So the clever ripostes of Copps are now Poilievre “rage” farming and “rage baiting”. Some people have noticed the contrast: “Caucus unrest treated as a calamity when it involves the Conservatives, while Liberals get a pass” But the bubble-bound Canadian public only hears one slant.

In the U.S. there are hopeful signs of a bubble breakthrough. Hip TV host Bill Maher was forced to tell Woke comedian Patton Oswalt that his BlueSky world was strangling him. He enlightens an oblivious Oswalt on the UK grooming gangs. He also brought him up to reality when Oswalt said the Left never orders gender off of passports.

It’s not much, but it’s hopeful, at least in America. Here in Canada the information corridor is so thoroughly policed by the culture Stasi (using their dreaded Trump guns) that nothing can get through. Singing O Canada and not abusing the lyrics is considered a sacrilege on the Left. Daniel Smith is a Trumpist etc. Carney is intent on importing British hate speech convictions, not AI chips and nuclear energy.

If that isn’t enough of a bummer remember that Carney is just a stop-gap, a guy to rag the puck for a few years till the Liberals have groomed Justin’s eldest for the PMO. Where he can complete the Woking of traditional Canada that Grandpapa Pierre started in 1968.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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