Bruce Dowbiggin
Manning The Broadcast Booth Proves A Winner
Call it other revenge of the little brother. Or “pipe down, I’m watching the game:” However you characterize it, the emergence of the Manning Brothers, Peyton and Eli, on Monday Night Football has breathed life into a stale broadcast format and shown that All In The Family doesn’t always mean Archie Bunker calling Mike Stivic a Meathead.
For some time IDLM has railed about the reticence of network TV sports executives in evolving the experience of watching football— most sports in fact— from the classic MNF 1970s booth formula of Howard Cosell (the scribe), Frank Gifford (the eloquent jock) and Don Meredith (the homespun jock) to something that fits today’s zeitgeist.
Along the way we’ve seen experiments ranging from comedian Dennis Miller, political guy Rush Limbaugh and future murderer O.J. Simpson— all lacking the chemistry of the original trio. Since ESPN took over the MNF slot the results have been progressively more irritating, culminating in the lamentable staccato of Joe Tessitore, Jason Witten and Booger McFarland.
The current trio of loud talkers— Tony Bruno, Brian Griese and Louis Riddick— is only slightly less concussive. The solution that escapes ESPN is that the Gifford/ Cosell/ Meredith trio treated the show as a conversation, not an oxygen-depletion exercise. You can see how this more subtle style works with NBC’s Al Michaels and Cris Collinsworth. They massage the game, not wring its neck.
The talk-till-you’re-blue formula has invaded other sports, too. Again, ESPN has been a major transgressor here with the “Dickie V Wall of Noise” style being adopted by everyone in the trade. The “Yeeeah, baby” and “Posterized!!!” fit nicely into highlight packs later ,but in real time they are wearisome.
Not all sports are created equal. Hockey and basketball produce fewer pauses for conversation, while football and baseball have plenty of room to breathe. In none of these sports, however, does the fan want to be assaulted by hyperbolic chalk talks or battles for air time among the talking heads.
Which brings us to the emergence of Peyton and Eli. Originally ESPN wanted Peyton for a traditional role in the MNF booth. But the elder brother is a media savvy guy who managed to triumph as host on Saturday Night Live (before it became a Democratic Party PSA). He didn’t want the circus of trotting from city to city to be a stereotyped analyst. He had other things in mind.
Desperate to get Peyton, the Worldwide Woke Network allowed him to customize an entirely different broadcast. (Typically they wouldn’t put it on the main network for fear of offending whomever they see as their target audience these days.) Peyton wanted something more like his experience watching a game at home in his man cave.
He wanted a comfort zone and some guests to watch the game with him. He didn’t want to work every game. And he wanted Eli. What has emerged is a runaway success (TSN has finally picked up the alternate cast lately) with U.S. ratings through five shows hitting 1.6 million viewers. (The show is a partnership between ESPN and Peyton Manning’s Omaha Productions. This is the first of a three-year deal for them to do 10 games per season. )
What sells the format is the sibling chemistry. Five-time NFL MVP Peyton the tape wonk, the searing, candid reaction to boneheadedness and the unbreakable self confidence. Eli, meanwhile, the modest foil sniping at Peyton about everything from the size of his forehead to how he eats chicken without breathing.

Eli— who won two Super Bowls in NYC to Peyton’s one in Indy and one in Denver— explains that what you see is reality dating back to their boyhood with older brother Cooper. As he told USA Today: “I didn’t have time to tell the big, long story, to analyze everything. I could just give little jabs and bring them back down a little bit….
“That’s how we are in real life. He’s going to be the one in control, he’s going to be the one talking and be the one in charge, and it’s just my job for when he’s getting all the praise and he’s feeling on top of the mountain and he’s the best— I can get my little jabs and take my shots at him and bring him down just to make sure he’s in neutral.”
They spice the show with a steady stream of guests from football and the entertainment world. Comedian Jon Stewart came on to lament the awfulness of his New York Giants and Marshawn Lynch came on to swear like a rapper. “Marshawn, I probably should have … handled him,” explained Peyton. “We apologize for that. Anyway, let’s get back to some football here.”
The show has even generated its own curse: Every active NFL player who’s come on has lost the following week, Buffalo’s Josh Allen being the latest.
The success of the Mannings begs the question: Have they re-invented the gamely broadcast experience? Yes and no. They’ve shown a format that can draw more eyeballs than the cookie-cutter announce crews. But it takes the certain something of sibling sniping and insider humour to make it work.
So who could you see doing something similar? In hockey we’d like to see Kevin Bieksa and Ryan Kesler do the slash-and-burn version of HNIC. Baseball? How about Pedro Martinez and Curt Schilling. Basketball? Just take Shaq and Charles Barkley off the big set, stick them in a casino suite and let it rip.
Who will have the courage do do so? Don’t hold your breath.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author of Cap In Hand has been nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan is called InExact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Is Roundball A Square Game? Sports Betting Takes Another Hit
The most-heard response to last week’s FBI arrests of NBA stars in a gambling sting was “Why do athletes earning millions need to win thousands betting spots?” Coming on the heels of the apparent Shohei Ohtani coverup— his translator took the fall—it also begs the question just how legitimate are the games on which the public bets? Especially with pro sports now partnering with legalized gambling outfits.
There have long been stories of the high-stakes poker and golf games played by Michael Jordan, Charles Barkley and other mega sports celebrities. There was the shocking scandal of former NBA referee Tim Donaghy fixing games for gamblers. Hockey fans remember the tawdry 2006 episode of Wayne Gretzky letting his wife take the fall for betting debts with former NHL star Rick Tocchet.
Now this. NBA Hall of Fame member Chuancy Billups, the suspended coach of the Portland Traiblazers, and Terry Rozier of Miami Heat were the eye candy in the arrest, but the problems go much deeper. If you listen to people like former mob guy Mike Franzese, who now is a security consultant, the reality is not The Sopranos method of busting limbs and shooting deadbeats. It’s more subtle.
According to Franzese the biggest fear for those caught in the web of underworld gambling is exposure of their mistakes. They will do anything to avoid these problems becoming known to their families, their friends and, most of all, their employers. They think the best way to avoid exposure is to play along with mobsters, become a small pawn in crooked betting and poker rings. As if.
So how do they get caught up in there first place? As Franzese explains, “The competition they have on the field spills over into the dressing room, where athletes on the same team often compete with each other in what they think is innocent betting on other sports.” In short they feel like big shots in Guys and Dolls tossing around dice. No one will ever get caught. Pretty soon, these naïve young men are racking up debts in the tens and even hundreds of thousands.
Because they can’t go the bank to finance their debts they end up looking for money on the streets from bookmakers connected to the mob. (It’s why the underworld knew long before the news went public about the bets coming via Ohtani’s translator) And that’s where they get hooked.
The people holding their debt are happy to let their marks get even deeper in debt, so as to have a better grip on them. While the mob guys threaten violence, what they want most is a conduit to the action. So, in the case of Rozier or former Raptor Jontay Porter, they’re asked to shave points on the proposition bets offered on their production. In the case of Billups, they’re asked to front corrupt poker games with whales (big bettors) lured by the promise of celebrities at the table.
Whatever the hook, they hope they can quickly escape the trap, but soon they discover they’re captives till they are of no use in fixing results of drawing big card players. Because they’re often panicked or broke from a divorce or bad investment they try to make the money back quickly. For the reason that even a 60 percent winning percentage is considered high, repeat winners in the 80-90 percent range tip off authorities. Betting pros know not to be conspicuous but to accept a medium return over a long term. But Billups fleecing guys for big stakes in poker is not inconspicuous.
Most often they face the option of going bankrupt or turning evidence to the Feds to escape. Neither is an acceptable fate for someone who, until their habit tripped them up, was considered heroes and role models.

So how straight are the games that people trust for honesty? Especially now that legalized gambling has expanded the pool of bettors incrementally. With everyone looking for an edge or a secret source it’s a temptation trap. The pro sports leagues have security departments always win the lookout for suspicious behaviour, but they are loathe to expose those athletes who have gotten into the trap.
The leagues are also their own worst advocates. Even though Tocchet admitted to the 2006 gambling allegations the NHL has seen fit to let him coach in modern-day NHL. Gretzky turned in his innocence card when MGM needed a front man for its sports betting operation.

Current Tigers manager A.J. Hinch was the manager of the wining Houston Astros when they cheated in the 2022 World Series. And Ohtani continues to star with the Dodgers, despite leaving his gambling-addicted translator in the dressing room of the California/ L.A. Angels for almost five years to soak up the kind of info the mob craves.
Likewise the casinos and betting sites want no exposure from reckless gamblers. Combined with the addictive appeal of betting to the players and fans, the problems are not likely to diminish. As a famous robber once said when asked why he robbed banks, “Because that’s where the money is.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
While America Shrugs Off Woke, Canada Doubles Down On Feminizing Society
There is a truism that politicians believe that strategy wins battles. Generals know that logistics win battles. Translation: You can have all the shiny new weapons but if you don’t have a delivery system to support them you’re going to lose.
The success of the Woke Left this past generation has been its creation of delivery systems in the media and culture to carry out their agenda. The result: a feminization of Western culture, exemplified by the manic hatred of 1980s alpha man Donald Trump. From their modest demand for “safe spaces” they now have rendered all criticism of social dysphoria as hate speech and the speakers criminal. Murder in the service of trans— suggested by Jane Fonda— is considered holy.
Writes conservative political analyst Helen Andrews.. “Everything you think of as wokeness involves prioritizing the feminine over the masculine: empathy over rationality, safety over risk, cohesion over competition… The most important sex difference in group dynamics is attitude to conflict. In short, men wage conflict openly while women covertly undermine or ostracize their enemies.” Translation: If it feels good it must be correct.
As we noted in June emotional narratives now override facts in public discourse. The currency in this societal change has been victimization as the badge of virtue. Young women, in particular, are willing to believe even the most outlandish claims of victimization in exchange for credibility in the Woke camp. One example from the past week’s No Kings performative marches example: Women are being ignored in media or being discriminated against in hiring or academia. As if.

No Kings had all the hallmarks of the victim strategy. A predominately female, plus-60 audience and their handlers from the education system, all united in loathing Donald Trump. The shared distress brought on by POTUS 47. A Hollywood component led by Kathy Griffin.
So, after all the bonding and talking, what message did they take away from the large crowds and media love? Was it empathy or rationality? As Andrews writes, “The outcome of a discussion is less important than the fact that a discussion was held and everyone participated in it.” Besides a few pathetic folk songs, badly written signs, cheeky assassination memes they mostly took away a feeling of unity. It was, like Stalin’s Soviet Union army parades, a display of the delivery systems they’ll use to enforce loyalty in the future.
For organizers who know they’re not going to get rid of POTUS 45/ 47 anytime soon, there was the added confidence that this base will fall obediently in line when the nomenklatura call them to do their bidding— the same way they did on lockdowns, vaccines and pussy hats.
The problem for the Left’s leaders after all the Charlie Kirk references and Pete Seeger nostalgia is that the delivery system is still struggling to find a new wedge weapon to slow down Trump. (He’s still polling in the high 40s approval with pollsters who correctly called 2024.) All the Congressional shutdowns, Epstein references and Putin references that worked before are now failing.
“CNN: This shutdown is a different world for Trump than the 2018-19 shutdown. He’s in a much better spot. Here is his Shutdown Trump Net Approval
Blame Trump for Shutdown:
2019: yes 61%
2025: no 48%
Worse, support for critical issues such as trans is falling. Canadian political scientist Andrew Kaufman shocked progressives with polling showing that trans identification is in free-fall among the young the past five years. So is nonbinary identity. (Pretty soon only their demented parents will buy the grift.)
As well, Congressional district adjustments could give the GOP as many as 20 new seats in the midterm. Hence the broad hints at violent civil unrest from the more excited paraders this weekend. And the disingenuous claims of how peaceful the Left was on the weekend. In short it was No Kings. No New Ideas.
While America roils in the dynamics of a Woke retreat, Kaufman points out that Canada remains entirely in the thrall of the feminized morality introduced by Justin Trudeau’s election ten years ago this month in 2015. “Liberals: Stop importing US politics into Canada. Also Liberals: Hey look, the U.S is holding a ‘No Kings’ protest. Let do it too.”
The image of the hip, sexually ambiguous Trudeau has been followed by the feminized Mark Carney with his trans child. The symbolism is no accident. The Canadian Left’s rock/ paper/ scissors emotion now trumps irrationality. Canadians questioning dysphoria or promoting traditional male roles is now punishable by firing or banishment from social media. Emotional blackmail is a delivery system for Canada’s left. But it only goes one way. If you act like a traditionsl man publicly (see: Danielle Smith) your female cloak of supremacy loses its superpowers.

While the U.S. Left struggles the political delivery system Canada is, by contrast, armed to the teeth with live feminist ammo aimed at Pierre Poilievre. Somehow the meek bureaucrat from Ottawa is painted as mini-Trump by the heavy hitters of the Left. The past week saw the titans of the keyboards twist anti PP comments from a former Stephen Harper aide into an attack from the former PM. It took hours before Harper’s office quashed the implications of Polievre hate, too late to expunge the scars.
Elbows Up aficiandos took their shots, too: “Here’s a sample: @PierrePoilievre has desecrated the memory of my father and insulted every officer who has served in the RCMP. This cannot be forgiven or forgotten.” This after Poilievre asked why it was not an issue that a fired Minister of Justice, Jody Wilson Raybould, was not allowed to ask why Skippy didn’t want the RCMP to do their job. This was 14 times she was told to stand down on issues over Trudeau’s donors.
To forestall any rejection of Woke, Carney’s strategy is to turn Canada in the direction of ultra-liberal Europe and away from Trumpland. But the logistics of a crumbling economy and separation on several fronts in Canada may take the decision out of his hands.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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