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Bruce Dowbiggin

Collision Course: Boomers Love Canada. Millennials Want A Better Offer

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9 minute read

Canada is a nation of fissures. East versus West. French versus English. White versus indigenous. For much of its 157-year history its has overridden those divides to stand as an independent nation. Its ability to do so has, however, made it a very complacent partner in security.

Donald Trump has now exposed a new fissure, and this one just might be the kill shot to Confederation. In his brazen attempts to exploit the many vulnerabilities imposed on Canada by the Justin Trudeau government  Trump has asked a question that petrifies the Canadian establishment.

Would Canadians rather join the powerful U.S. and abandon a rickety Canadian union? Which future holds the greater attraction, being a state/ partner of America or continuing to go it alone in a world of ambitious nations like China, Russia and India? Uncle Sam or Sir John A.? (Wait, Canada has tossed aside the founder of Confederation. Who else is there? We’ll have to get back to you on that.)

The polling results are bracing. Companies setting out to answer Trump’s existential question have discovered that while Boomers and their sunset media still see Canada as a land of Terry Fox, Anne Murray and the 1972 Summit Series, under 50s see something different and dangerous. And they are willing to listen to offers. A stunning 43 percent from the 18-35 Millennial demographic say they are willing to join the U.S. if offered citizenship and asset conversion to USD. In the +55 bracket just 17 percent of Canadians would trade their citizenship.

In 18-35 polling, 65 percent say Trump’s demand that Canada shape up to keep doing business with America has made them doubt the future of the nation. (35 percent +55) When asked if it’s just a matter of time till the U.S. consumes Canada 31 percent say yes (11 percent +55). And 35 percent say Quebec or Alberta will leave Confederation within the decade (22 percent +55).

These polls hew closely to current voter preferences in the (maybe) upcoming federal election. In the Super Boomer category (65+) 48 percent will vote for for the Mark Carnivores. In the 50-64 demo that number is 41 percent. But flip the age demographic and it’s the opposite. Conservatives lead the 18-35 bracket with 45 percent support versus 21 percent for Liberals and NDP 20 percent. Young people are pissed.

It’s hard to look at these numbers and not believe that the romantic notion of Canada being proposed by PMJT is running out of runway. And, irony of ironies, the young fresh face from 2015 is a main culprit for the disillusionment now gripping younger Canadians. But ten hard years of watching Happy Ways become Hippy Ways have convinced many among Gen-X and Millenials that, barring an inheritance, there is little to attract them to staying in Canada.

While Boomers desperate to embrace Carney plaintively ask, “what was so bad about Trudeau?” the current children or grandchildren of Boomers have a long list of grievances from his chaotic time in the PMO. Inaccessible housing, escalating taxes, refusing to retire, self-absorbed culture appropriation (blackface), DEI/ ESG effect on white people, over-reliance on outdated government and hoarding healthcare facilities and doctors… the list is long.

American psychologist Lawrence R. Summers has heard Millennials in his practice. “Boomers hogged the economy and the world’s resources for their own financial gain and/or consumptive habits… They are often seen as greedy and wasteful, with no regard for what future generations will inherit.

“To put it another way, they’re frequently viewed as dinner guests who’ve eaten and drank pretty much everything set out on the table, leaving only scraps for those who came later to the party, even their own children.” A cursory look at inflated real estate prices— houses serving as cash boxes for Boomers— serves to illustrate this deep frustration.

Before you say, well, this disaffection with Boomers is the same everywhere, remember that 78-year-old  Donald Trump swung the youth vote last November, moving it 20 percentage points in his direction. Going on alternative podcasts and social media that young people identify with blunted what had always been a Democratic party asset, exposing its fossilized leadership.

Boomers are cranky about Elon Musk employing teenaged whiz kids to ferret out corrupt USAID spending. Democrat geezers driven crazy by the Musk DOGE youngsters then are reminded of the ages of some of the Founding Fathers in 1776.

James Monroe, 18

Henry Lee III, 20

Aaron Burr, 20

John Marshall, 20

Nathan Hale, 21

Banastre Tarleton, 21

Alexander Hamilton, 21

Benjamin Tallmadge, 22

Robert Townsend, 22

Gouveneur Morris, 24

Betsy Ross, 24

James Madison, 25

Henry Knox, 25

Oops. The Canadians generation gap is hopelessly self inflicted. While America still retains a core culture, Trudeau has made sure Canada is seen more as a hotel than a nation. Bragging that Canada is a postmodern entity with no core culture (outside of hockey and equalization) he has demonized Canada’s founders as racist and genocidal by flying the Canadian flag at half mast for six months to assuage “settler guilt”. He has diluted the culture, importing millions who see Canada as a way stop to America or a place to launder money/ deal drugs.

He has glorified globalism through climate and gender agendas. He has continued his father’s alienation of the West and its energy industry. He has allowed the nation to be the world’s choice destination for laundering dirty money so that, now, few in the world trust the Canadian government on security and defence.

That’s seemingly okay with his aging core. Bu the question now is can 45-year-old CPC leader Pierre Poilievre ride the culture wave? Can he be bold and make its his own as Trump made 18-35 year olds his shock troops in 2024? Poilievre has done a sober, predictable rollout of policy.  What he needs, however, is to emulate Trump, showing the Liberals as geezers, the NDP as enablers and the decrepit media as propagandists. It’ll take courage. He won’t get CBC/ CTV/ G&M to help him quit so what?

Donald Trump is going to crucify the Libs/ NDP.  He wants to hear from a different partner in negotiations. Poilievre has to ignore the noise and negotiate a future that young Canadians can buy into.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Is HNIC Ready For The Winnipeg Jets To Be Canada’s Heroes?

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It’s fair to say everyone in hockey wanted the Winnipeg Jets back in the NHL. They became everyone’s darlings in 2011 when the Atlanta Thrashers, the league’s second stab at a franchise in Georgia, were sold to Canadian interests including businessman David Thomson. (Ed.: Gary Bettman’s try number three in Atlanta is upcoming.).

Yes, the market is tiny. Yes, the arena is too small. Yes, Thomson’s wealth is holding back a sea of inevitability. But sentimentalists remembering the Bobby Hull WHA Jets and the Dale Hawerchuk NHL Jets threw aside their skepticism to welcome back the Jets. The throwback uniforms with their hints at Canada’s air force past were an understated nod to their modest pretensions. It was a perfect story.

The  question now, however, is will the same folks get dewey-eyed about the Jets if they become the first Canadian team to win the Stanley Cup since (checks his cards) Montreal and Patrick Roy did it in 1993. It would be helpful in this election year if something were to bind a nation torn apart by politics. The Gordie Howe Elbows Up analogy is more than shopworn, and Terry Fox can only be resurrected so often. So a Cup win might be a welcome salve.

But the approved script has long dictated that the Canadian team to break the schneid should be one of the glamour twins of the NHL’s Canadian content, the Edmonton Oilers or the (gulp) Toronto Maple Leafs. The Oilers and their superstar Connor McDavid barely lost out last spring to Florida while the Leafs, laden with superstars like Auston Matthews and William Nylander, are overdue for a long playoff run.

Hockey Night In Canada positively pants for the chance to gush over these two squads each week. When was the last time Toronto played an afternoon game so HNIC could showcase the Jets? Like, never. Same for the Oilers, who with their glittering stars like McDavid Leon Draisaitl and Ryan Nugent Hopkins are the primary tenants of the doubleheader slot, followed by Calgary. Winnipeg? We’ll get to them.

But there’s going to be no ignoring them in the spring of 2025. The Jets in the northern outpost in Manitoba were the top team in the entire league in 2024-25. They’ll comfortably win the Presidents Cup as the No. 1 squad and have home-ice advantage throughout the playoffs. They have the league’s best goalie in Connor Hellebuyck (an American) and a stable of top scorers led by Kyle Connor and Mark Schiefele. Because Winnipeg is on a lot of No Trade lists, they have built themselves through the draft and thrifty budgeting.

But will the same people who swooned over the Jets in 2011 now find them as adorable if they ruin the Stanley Cup plot lines of the Oilers, Leafs and Ottawa Senators? Will the fans of Canadian teams in Vancouver, Calgary and Montreal not making the postseason take the Jets to their hearts or will they be as phoney as the Mike Myers commercials for the Liberals?

In addition, the Jets will be swamped by national media should they proceed through the playoffs. It’s one thing to carry the expectations of Winnipeg and Manitoba. It’s another to foot the bill for a hockey crazy county. We remember Vancouver’s GM Mike Gillis during the Canucks 2011 Cup run bemoaning the late arrivers of the press trying to critique his team as they made their way through the playoffs.

It will be no picnic for the Jets, however strong they’ve been in the regular season. No one was gunning for them as they might for the Oilers or Leafs. They will now get their opponents’ best game night after night. Hellebuyck has been a top three goalie in the NHL for a while, winning the Vezina Trophy, but his playoff performance hasn’t matched that of his regular-season version.

Already the injury bug that sidelines so many Cup dreams is biting at the Jets. Nikolaj Ehlers collided with a linesman in Saturday’s OT win in Chicago. Defenceman Dylan Samberg is also questionable after stopping a McDavid slap shot with his leg. A rash of injuries has ended the run of many a worthy Cup aspirant in the past. Can Winnipeg’s depth sustain the churn of seven weeks of all-out hockey?

As always for the small-market Jets time is of the essence. Keeping this core together is difficult with large markets lusting after your players. With the NHL salary cap going up it remains a chore to keep their top players. Schiefele and Hellebuyck are tied up longterm, but 40-goal man Connor is a UFA after next season while Ehlers is not signed after this season. Young Cole Perfetti will be an RFA in 2026. Etc.

So how much do Canadians love the Jets if they sneak in and steal the hero role by winning a Canadian Cup? Lets see Ron MacLean pun his way through that one.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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2025 Federal Election

What Trump Says About Modern U.S. And What Carney Is Hiding About Canada

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“Reporters once asked legendary boxer Rocky Graziano why he hugged his opponent after the guy had pounded him senseless for 15 rounds. “He stopped punching me, didn’t he?” That sums up the reaction of Boomer voters hugging Mark Carney after ten years of having Liberals pound them. They can rationalize any amount of suffering.”

The two looming figures in the current “hurry up before they find out who Mark Carney is” election are Carney, the transnational banker/ climate zealot/ not-Trudeau Liberal, and Donald Trump. Yes, Pierre Poilievre is running against Carney, but Carney and the Gerry Butts braintrust are running against the U.S. president.

And not just POTUS 45/47. They’re running against the SNL cartoon figure embraced by Canada’s mainstream media outlets. Depending on the day the Toronto Star/ CBC/ Ottawa Citizen iteration of Trump is “stupid”, “racist”, “sex fiend” and, for this campaign, the boogeyman who will swallow Canada whole. While these scribblers and talking heads themselves are going broke, they imagine Trump as an economic moron collapsing the western economy.

All the clever Conservative ads, all the Carney flubs, all the revelations of election rigging by Chinese operatives— none of it matters to Canada’s Boomers huddled against the blustering winds of Trump. They call it Team Canada but it might just as well be Team Surrender to people who are willing to keep the Liberals’ Gong Show going for another four years.

As they say, you’re welcome to your own opinion, you’re just not welcome to your own facts. And the facts are that Trump and Carney are representative of their separate nations in 2025. Before we address the parachute PM Carney let us suggest that CDNs weaned on Stephen Colbert and John Oliver have little idea why Trump is the most impactful American politician of the century so far.

But don’t take our word for it. Here’s Democratic comedian Dave Chappelle explaining why so many remain loyal to the former Democrat and reality TV star in the face of impeachments, criminal charges and yes, bullets. Chappelle, who lives outside the Hollywood bubble in Ohio, said, “I’m not joking right now, he’s an honest liar. That first (2016) debate, I’ve never seen anything like it. I’ve never seen a white male billionaire screaming at the top of his lungs, ‘This whole system is rigged.’

“And the moderator said, ‘Well Mr. Trump if, in fact, the system is rigged as you suggest, what would be your evidence?’ He said, ‘I know the system is rigged because I use it.’ I said ‘Goddamn’.

“No one ever heard someone say something so true. And then Hillary Clinton tried to punch him on the taxes. She said, ‘This man doesn’t pay his taxes,’ he said, ‘That makes me smart.’ And then he said, ‘If you want me to pay my taxes, then change the tax code. But I know you won’t, because your friends and your donors enjoy the same tax breaks that I do.’…

“No one had ever seen anything like that. No one had ever seen somebody come from inside of that house outside and tell all the commoners we are doing everything that you think we are doing inside of that house. And a legend was born.”

In short, Trump is what we want politicians to be. Aspirational, yes. But willing to act. We can take it. Yes, his truth is wrapped in multiple layers of balderdash and folderol. There is a preening ego. Self serving. Vainglorious. Opportunistic. Bombastic.

But he recognized that no one— GOP included— wanted anything to do with closing borders, ending foreign wars, levelling the trade barriers. So while Canadians whined, he took them on, and for that he’s been given two terms in the White House. You can understand why people wanted him dead last summer. He’s bad for the business he exposed in that debate with Hillary.

So Canadian liberals might sneer and condescend, but Trump’s answering to a legitimate voice in an America that was deceived and abused during Covid. And had a senile man as POTUS being manipulated by unseen characters behind the scenes.

Which begs the question: What in the Canadian character is Mark Carney answering to as he is dropped into the seat formally occupied by Justin Trudeau? The most obvious answer is Trump’s 51st state musings as he seeks to re-order the world’s tariff system. But what about repudiating everything he and his party stood for the past decade? How does that fit into the Carney identity?

While Trump has a resounding mandate to pursue the issues he campaigned on, Carney has a manipulated Liberal leadership contest, no seat and Mike Myers. Plus a media that owes its living to his party’s bribing them.

It would be hard to imagine more own goals than Carney’s record since the Liberals rigged his nomination. The China denials, the offshore tax evasions, the three passports, the renunciation of his entire work history, the re-hiring the worst of Trudeau’s cabinet, the bad body language… yet every gaffe increases his numbers in the purchased polls and the bought media. It will be an amazing story when it’s written.

But it’s not being written that way now. Because Donald Trump has activated Canada’s passion for authority and the expert class. While the rest of the world has awakened to the government’s deliberate manipulation of fear and white-coat reverence during Covid, Canada’s Boomers are still in awe of people like Carney. They still think the vaccines work. That The Science was behind it all.

So prepare for another 15 rounds of being slugged in the head by people who don’t have your goals in mind. Don’t say you we weren’t warned.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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