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CBC television ad revenue dropped 16% in first half of 2023 as mainstream media flounders

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From LifeSiteNews

By Clare Marie Merkowsky

The news comes just weeks after the CBC announced it must lay off about 600 workers, approximately 10 percent of its staff, as it faces a $125 million budget shortfall.

The Canadian Broadcasting Corporation (CBC) television ad revenues plummeted by 16 percent in the first half of this year, a further indication that mainstream media is struggling to keep pace in the independent era.

According to information obtained December 19 by Blacklock’s Reporter, CBC, Canada’s public radio and television broadcaster, published their Second Quarter Financial Report which revealed that television ad revenues decreased from $95.7 million to $80.6 million in the first six months of 2023.

“There is much to do to prepare CBC for an uncertain future,” President and CEO Catherine Tait said. “We are experiencing the same challenges as other media in Canada and around the world.” 

The news comes after Tait failed to mention the reduced ad revenues at the November 2 Commons heritage committee. It is also just weeks after the CBC announced that it must lay off about 600 workers, approximately 10 percent of its staff, as it faces a $125 million budget shortfall.  

According to the report, from the beginning of the year until September 30, the CBC lost 16 percent of its television ad revenues for both English and French programming. The report further states that it does not expect a recovery from the loss for years. 

“In response to the federal Budget 2023 announcement to reduce spending by three percent and in light of both the softening of the TV advertising market and the current economic environment we are developing an analysis of the revised financial context that presents an updated version of our financial pressures including the adverse revenue outlook for the next three years,” it said.  

“We occupy an important place in the Canadian broadcasting system and face a unique set of risks,” the report stated. “Like all broadcasters we must adapt to accelerated technological changes, shifts in demographics, evolving consumer demands, increasing regulatory scrutiny and structural changes in the media ecosystem.” 

Despite its revenue “tracking below target,” the CBC receives major funding from the Liberal government under the leadership of Prime Minister Justin Trudeau. The government subsidies make up CBC’s largest single source of income, a fact that has become a point of contention among taxpayers who see the propping up of the outlet as unnecessary.

On November 2, Tait claimed that the CBC requires further government funding, saying “To be clear over the last 30 years CBC has not had a real increase in its budget, real dollars aside.” 

Tait’s comment seems unfounded considering the CBC was set to receive increased funding as a result of mandated deals signed with Big Tech under Trudeau’s Online News Act.  

The deal was finalized in early December. Under the new agreement, Google will pay legacy media outlets $100 million to publish links to their content on both the Google search engine and YouTube. 

As a result of the recent subsidies and the Google agreement, roughly half the salary of a journalist earning $85,000 is estimated to be paid by the combined contributions of the Trudeau government and Google. 

Furthermore, Trudeau recently announced increased payouts for legacy media outlets ahead of the 2025 election. The subsidies are expected to cost taxpayers $129 million over the next five years. 

Beginning in 2019, Parliament changed the Income Tax Act to give yearly rebates of 25 percent  for each news employee in cabinet-approved media outlets earning up to $55,000 a year, to a maximum of $13,750. 

However, the Canadian Heritage Department has since admitted that the payouts are not sufficient to keep legacy media outlets running. Accordingly, the Trudeau government doubled the rebates to a maximum of $29,750 annually, up to 35 percent of a journalist’s salary. 

Furthermore, despite being nominally unaffiliated with either political party in Canada, the CBC receives massive funding from the Trudeau government. According to its 2020-2021 annual report, the CBC takes in about $1.24 billion in public funding every year, which is roughly 70 percent of its operating budget. 

However, the massive payouts are apparently insufficient to keep CBC afloat amid growing distrust in mainstream media. 

According to a recent study by Canada’s Public Health Agency, less than a third of Canadians displayed “high trust” in the federal government, with “large media organizations” as well as celebrities getting even lower scores. 

Large mainstream media outlets and “journalists” working for them scored a “high trust” rating of only 18 percent. This was followed by only 12 percent of people saying they trusted “ordinary people,” with celebrities receiving only an eight percent “trust” rating. 

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Economy

Carbon tax costs Canadian economy billions

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From the Canadian Taxpayers Federation

Author: Franco Terrazzano 

This tax costs Canadians big time at the gas pump, on home heating bills, on the farm and at the dinner table.

The Canadian Taxpayers Federation is calling on the federal government to scrap the carbon tax in light of newly released government data showing the tax will cost the Canadian economy about $25 billion in 2030.

“Once again, we see the government’s own data showing what hardworking Canadians already know: the carbon tax costs Canada big time,” said Franco Terrazzano, CTF Federal Director. “The carbon tax makes the necessities of life more expensive and it will cost our economy billions of dollars.

“Prime Minister Justin Trudeau must scrap his carbon tax now.”

The government of Canada released modelling showing the cost of the carbon tax on the Canadian economy Thursday.

“The country’s GDP is expected to be about $25 billion lower in 2030 due to carbon pricing than it would be otherwise,”  reports the Globe and Mail.

Canada contributes about 1.5 per cent of global emissions.

Government data shows emissions are going up in Canada. In 2022, the latest year of data, emissions in Canada were 708 megatonnes of CO2, an increase of 9.3 megatonnes from 2021.

The federal carbon tax currently costs 17 cents per litre of gasoline, 21 cents per litre of diesel and 15 cents per cubic metre of natural gas.

The carbon tax adds about $13 to the cost of filling up a minivan, about $20 to the cost of filling up a pickup truck and about $200 to the cost of filling up a big rig truck with diesel.

Farmers are charged the carbon tax for heating their barns and drying grains with natural gas and propane. The carbon tax will cost Canadian farmers $1 billion by 2030, according to the Parliamentary Budget Officer.

“No matter how many times this government tries to put lipstick on the carbon tax pig, the reality is clear,” said Kris Sims, CTF Alberta Director. “This tax costs Canadians big time at the gas pump, on home heating bills, on the farm and at the dinner table. Trudeau should make life more affordable and improve the Canadian economy by scrapping his carbon tax.”

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Business

New York and Vermont Seek to Impose a Retroactive Climate Tax

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From Heartland Daily News

By Joshua Loucks for the Cato Institute.

Energy producers will be subject to retroactive taxes in New York if the state assembly passes Senate Bill S2129A, known as the “Climate Change Superfund Act.” The superfund legislation seeks to impose a retroactive tax on energy companies that have emitted greenhouse gases (GHGs) and operated within the state over the last seventy years.

If passed, the new law will impose $75 billion in repayment fees for “historical polluters,” who lawmakers assert are primarily responsible for climate change damages within the state. The state will “assign liability to and require compensation from companies commensurate with their emissions” over the last “70 years or more.” The bill would establish a standard of strict liability, stating that “companies are required to pay into the fund because the use of their products caused the pollution. No finding of wrongdoing is required.”

New York is not alone in this effort. Superfunds built on retroactive taxes on GHG emissions are becoming increasingly popular. Vermont recently enacted similar legislation, S.259 (Act 122), titled the “Climate Superfund Act,” in which the state also retroactively taxes energy producers for historic emissions. Similar bills have also been introduced in Maryland and Massachusetts.

Climate superfund legislation seems to have one purpose: to raise revenue by taxing a politically unpopular industry. Under the New York law, fossil fuel‐​producing energy companies would be taxed billions of dollars retroactively for engaging in legal and necessary behavior. For example, the seventy‐​year retroactive tax would conceivably apply to any company—going back to 1954—that used fossil fuels to generate electricity or produced fuel for New York drivers.

The typical “economic efficiency” arguments for taxing an externality go out the window with the New York and Vermont approach, for at least two reasons. First, the goal of a blackboard or textbook approach to a carbon tax is to internalize the GHG externality. To apply such a tax accurately, the government would need to calculate the social cost of carbon (SCC).

Unfortunately, estimating the SCC is methodologically complex and open to wide ranges of estimates. As a result, the SCC is theoretically very useful but practically impossible to calculate with any reasonable degree of precision.

Second, the retroactive nature of these climate superfunds undermines the very incentives a textbook tax on externalities  would promote. A carbon tax’s central feature is that it is intended to reduce externalities from current and future activity by changing incentives. However, by imposing retroactive taxes, the New York and Vermont legislation will not impact emitters’ future behavior in a way that mimics a textbook carbon tax or improves economic outcomes.

Arbitrary and retroactive taxes can, however, raise prices for consumers by increasing policy uncertainty, affecting firm profitability, and reducing investment (or causing investors to flee GHG‐​emitting industries in the state altogether). Residents in both New York and Vermont already pay over 30 percent more than the US average in residential electricity prices, and this legislation will not lower these costs to consumers.

Climate superfunds are not a serious attempt to solve environmental challenges but rather a way to raise government revenue while unfairly punishing an entire industry (one whose actions the New York legislation claims “have been unconscionable, closely reflecting the strategy of denial, deflection, and delay used by the tobacco industry”).

Fossil fuel companies enabled GHG emissions, of course, but they also empowered significant growth, mobility, and prosperity. The punitive nature of the policy is laid bare by the fact that neither New York nor Vermont used a generic SCC or an evidentiary proceeding to calculate precise damages.

Finally, establishing a standard in which “no finding of wrongdoing is required” to levy fines against historical actions that were (and still are) legally permitted sets a dangerous precedent for what governments can do, not only to businesses that have produced fossil fuels but also to individuals who have consumed them.

Cato research associate Joshua Loucks contributed to this post.

Originally published by the Cato Institute. Republished with permission under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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