Bruce Dowbiggin
Bettman Gives Rogers Keys To The Empire. Nothing Will Change
Good news if you like the way Rogers Sportsnet covers hockey in Canada. You’re about to get a whole lot more of it. In a move that sums up Gary Bettman’s unique broadcast philosophy the NHL has awarded the Canadian TV/ digital/ streaming rights to Rogers for the next 12 years. The price tag? 12 billion U.S. dollars (about $16.B CDN dollars).
While the pattern in modern sports broadcasting rights has been toward sharing the wealth among competing bidders— the NFL has six distinct partners— Bettman the contrarian has opted for a different notion. He’s all in with one Canadian partner, and let his critics STFU.
As opposed to the previous CDN national monopoly awarded to Rogers in 2013 this one bestows national rights in all languages across TV, streaming and digital for all regular-season and playoff games, plus the Stanley Cup Final and all special events. This extends to coverage in all regions. There are some concessions for Rogers to sell limited cutout packages, such as the Monday Night Amazon package they’ve created.
Presuming Pierre Poliievre doesn’t get his way with CBC, Rogers will likely piggyback on their time-sharing agreement for Saturday Hockey Night In Canada to get CBC’s network reach. (There remain many hockey fans who still think CBC has the NHL contract. Go figure.)
Translation: there will be no regional packages for TSN to produce Montreal Canadiens, Ottawa Senators or Toronto Maple Leafs games, for instance. But there will be regional blackouts, because nothing says we are proud of our product like denying it to a larger audience. Conn Smythe would be proud.
At the presser to announce the deal Rogers and Bettman were coy about how much they will charge consumers for the honour of being inundated by content in what now seems likely to be a 36-team league by the time the deal expires. Will costs be added to cable/ satellite packages? How much for streaming? With stories circulating that Rogers massively overbid for the package to get the monopoly it’s apparent that the phone company will be turning over every nickel to make it worthwhile.
Fans are apprehensive and over-saturated with hockey content already. For that reason, the NHL is now desperately looking for ways to lessen the tedium of the 82-game regular schedule with midseason content like the 4 Nations Cup or a World Cup format. In Canada’s hockey-mad environment Rogers will have a passionate market, but even the most fervent fans will only spend so much for their fix.
Already, Rogers is trumpeting its re-acquisition with commercials featuring Ron Maclean doing his breathy feels-like-home voice about how Sportsnet is the natural landing spot for hockey until many of us are dead. Bettman made cooing noises about Rogers’ commitment at the announcement.
But let us cast our minds back to 2013 when the last Rogers/ NHL deal was concocted. We were the sports media columnist at the Mop & Pail at the time and much was made that Rogers would be a technological marvel, re-inventing the way we watched hockey. There would be new camera angles, referee cams, heightened audio, refreshed editorial content etc.

As hockey fans now know Rogers dabbled in the brave new world briefly, blanched at the cost of being creative and largely went back to doing hockey the way it had always been done. Taking no risks. On some regional casts that meant as few as three or four cameras for the action.
But if you were expecting dashboard cameras and drone shots you were sadly disappointed. Similarly there was a brief stab at refreshing the pre-, mid- and postgame content. Hipster George Stromboulopoulos was brought in as a host to attract a larger female audience.
But pretty soon Strombo was gonzo, replaced by the anodyne David Amber (whose dad was once the leader of the journalist union at CBC). Women like former player Jennifer Botterill were brought in to change the gender balance on panels. They then acted pretty much like guys, chalk-talking viewers into numbness. Appointment viewing has become a fallback choice.
The move away for anything controversial came in 2019 with Rogers’ axing of Don Cherry’s Coach’s Corner in a flap over the former coach’s continuing ventures into political or cultural content. Maclean slipped the knife into his meal ticket and continued on the show. After time in limbo, doing location shoots, he was returned full-time to the desk.

As we wrote in June of 2022, the one exception to the standard “serious, sombre, even a touch grim” tone is former defenceman Kevin Bieksa. “Bieksa has been a moveable feast. His insouciance with media has become his ragging on the fellow panelists during intermissions that used to be as much fun as skating in July.” His banter with “insider” Elliotte Friedman is now a lone concession to wit on the show.
Intermissions are numbingly predictable, and Rogers’ stable of analysts and play-by-play announcers outside of HNIC is unchallenging to the orthodoxy of PxP being a radio call over TV pictures. Name one star beside Bieksa that has been produced by Rogers’ “safe” broadcast style since 2013. They’d fit in perfectly in a 1980s hockey broadcast. Now compare it with the lively Amazon broadcasts hosted by Adnan Virk and Andi Petrillo.
This leaves a lingering question. What happens to TSN? Many prefer the editorial and studio profile of TSN on Trade Deadline Day or Free Agent frenzy. TSN locked up its stars such as James Duthie and Bob McKenzie when the last deal was signed. But there isn’t enough live content this time to support keeping a full roster anymore. Who will stay and who will go? (TSN’s president Stewart Johnson is the new commissioner of the CFL).
And with Rogers taking full control of MLSE (Maple Leafs, Raptors, Argos, Toronto FC) TSN is left with the CFL and packages of NFL, golf, tennis, some auto racing and international soccer. Is that enough on which to float a network? There have been rumours that Bell, owner of TSN, is interested in divesting itself of the high cost of sports broadcasting. Should that happen— who has the money to replace them?— the effect will be seismic in Canadian broadcasting.
For now, watch how much pressure the NHL puts on Rogers to up its game. More importantly what will happen when Bettman finally retires and the league has a new vision since 1992? Rogers has sewn up its end. Will the audience go with them?
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Hunting Poilievre Covers For Upcoming Demographic Collapse After Boomers
For those not familiar with hunting seasons in Canada it may come as a surprise that the nation has a year-round hunting season. That would be the targeting of Conservative leader Pierre Poilievre by the massed army of Liberals, their bots and the richly endowed media pack. Forget he’s never held power. He’s to blame for the ills in Canadian society.
It has been a good hunt. After floor-crossing by dissident CPC, the Liberals are one seat from the majority that Canadian voters denied them in the spring. (They’ll likely get the majority soon.) MPs who a day earlier were at Conservative Xmas parties suddenly sang the praises of Carney. MPs in ridings targeted by the Chinese suddenly joined Team Elbow Up.
All the while the media corps landed blows from their perch. Robert Benzie: “I know that Premier [Danielle] Smith is very unhappy privately with Pierre Poilievre because she thinks that [MOU motion] is undermining this [pipeline] project.” The nadir of the media dog pile was formerly eminent scribe Robert Fife who sniped, “Conservatives persist with cute legislative tricks, while the government tries to run a country.” Run a country. That’s rich.
From his lips to Liberal brains, however. “.@CBCNews and @AlJazeeraWorld viewers consider themselves uniquely informed, says @ElectionsCan_E report. The two TV networks were named by self-described “informed” voters when asked where they got their news. “
It is, seemingly, a great time to be a Liberal. Or not. While Operation Poilievre was gathering steam for Xmas polling revealed that Liberals and Conservatives remain locked in a tie, and Canadians continue to express ambivalence about the country’s direction, mixed feelings about their leaders, and sharp divides by generation, region, and policy concern. These generational discrepancies continue to be buried.

As was the case in the spring, the Liberals are supported only by the Boomer generation that swallowed Elbows Up nostalgia like a fat man on a donut. The under 60s demo at every level shows the current Carney agenda is a loser for them. In the segment of house-rich Boomers the Libs lead 50-31 over CPC. But in every other category it’s “how can I get out of here faster?”
The 45-59 demo it’s 46-36 Conservatives; 30-44 it’s a whopping 48-31 CPC; 18-29 it’s 40-39 CPC. A healthy chunk of Liberal supporting from the collapse of NDP vote. Where they used to poll in the 20s, the highest demo shows 11 percent support. Otherwise Poilievere would be PM.
Meanwhile, research now finds that 54 percent of Canadians say the growing number of newcomers to the country threatens our traditional customs and values— an increase of sixteen points since 2020. Over the same period, the share of Canadians who say immigration strengthens our society fell thirteen points to 35%
In short, the Carney Circus of marrying Canada to China and the EU is a card trick that will be exposed shortly. But where do we see the Ottawa press corps attention to this impending demographic snow plow? As we wrote in March “It’s not hard to see the (under 60s) looking at the Mike Myers obsession with a long-gone Canada and saying let’s get out of here.
Recently former TVOntario host Steve Pakin attended two convocations. The first at the former Ryerson University, (switched to Toronto Metropolitan University in a fit of settler colonizer guilt.) The second at Queens University, traditionally one of the elite schools in the nation. Here’s what he saw.
“At the end of the (TMU) convocation, when Charles Falzon, on his final day as dean of TMU’s Creative School, asked students to stand and sing the national anthem, many refused. They remained seated. Then, when the singing began, it was abundantly noticeable that almost none of the students sang along. And it wasn’t because they didn’t know the words, which were projected on a big screen. The unhappy looks on their faces clearly indicated a different, more political, explanation.
“I asked some of the TMU staff about it after the ceremony was over, and they confirmed what I saw happens all the time at convocations. Then I texted the president of another Ontario university who agreed: this is a common phenomenon among this generation at post-secondary institutions.”
At Queens, where Canadian flags were almost non-existent, O Canada was sung, but the message of unrest was clear: “Convocation sends a message of social stability,” Queen’s principal Patrick Deane began in his speech. “It is a ceremony shaped in history. You should value your connection to the past, but question that inheritance. Focus on the kind of society you’d like to inhabit.”
You can bet Deane is not telling them to question climate change and trans rights. As Paikin observes, “if we fail to create a more perfect union, we shouldn’t be surprised when a vast swath of young people don’t sing our anthem the way so many of the rest of us do.” So why are the best and brightest so reluctant to see as future in becoming the new professional class that runs society?
In the Free Press River Page searched the source of their discontent. “If the Great Recession, Covid-19, and the spectre of an artificial intelligence-assisted ‘white collar bloodbath’ has taught the professional class anything, it is that their credentials cannot save them. This insecurity, compounded by the outrageous cost of living in many large cities, has pushed the PMC’s anxieties to the breaking point.

“Add that to the triumph of identity politics in professional class institutions like universities, corporate C-suites, non-governmental organizations, and media—itself a byproduct of inter-elite competition as many have observed—and what you have is the modern left.
“… they’ve already come to the baffling conclusion that there’s no difference between class struggle and child sex changes. More to the point, the socialist mantra “From each according to his ability, to each according to his need” has only ever stood the test of time in Anabaptist sects. It requires a religious devotion to self-sacrifice that is not characteristic of this anxious and hyper-competitive class—as many actual socialists have spent the last decade warning.”
The tsunami over immigration has caused severe dislocations— as PM Steven Harper predicted in the 2015 election debate. He was shouted down by the dopey dauphin Justin Trudeau who opened the sluice gates to every kind of progressive nonsense. Which is now evident.
Like all people addicted, CDN Boomers don’t want the truth. They want performance theatre, T-shirts and hockey games. They blame Trump for their predicament, caught between grim realities. Will they take the 12 steps? Or will their kids have to tell them the facts as they escort them to the home?” We’re now seeing the likely answer to that question everywhere in Canadian society.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his 2025 book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His new poetry collection In Other Words is available via brucedowbigginbooks.ca and on Kindle books
Bruce Dowbiggin
NFL Ice Bowls Turn Down The Thermostat on Climate Change Hysteria
Oh, the weather outside was frightful. But the football was so delightful. Week 15 of the NFL season was a cryogenic success of snow and sub-zero temperatures. Here were the temperatures at game time this weekend.
Chicago: -11 degrees C.
Cincinnati: -12 degrees F.
Kansas City: -8 degrees C.
New England: -2 C (with an 87 percent chance of snow).
Philadelphia: -2 degrees C.
New York -1 degree C.
Pittsburgh: -7 degrees C.
For fans of NFL football none of this seemed out of character with late-season football. There are legendary games played in arctic conditions. The windchill for the 1967 Dallas/ Green Bay NFC championship was -25 C.
Chargers at Bengals: Jan. 10, 1982 (-24 C, feels like -39 C).
Seahawks at Vikings in NFC wild-card matchup Jan 10, 2016. -21 C with wind chill -25C
Dolphins at Chiefs: Jan. 13, 2024 (-4 degrees, feels like -27 degrees)
As recently as last week’s Bills win over the Bengals games are often played with drifts of snow on the field and the mercury bottoming out. While Canada’s Grey Cup game is played at the end of November it’s still had some brutal weather history of its own.
The point of this meteorology meandering is that, according to our good King Charles III and many other doomsday cultists the concept of snow and cold was supposed to be a figment of the past by now. For almost half a century Michael Mann and the climate prophets of IPCC have been predicting the end of snow and the onset of warmist floods and burning forests. They gambled trillions of the public’s dollars on the certainty that the public would buy computer modelling and data-distortion predicting doom.
For decades it has worked. The careers of people like critic Mark Steyn have been ruined, heretics declared and fortunes dissipated by the trust-fund fanatics who bankroll wackadoodles like Stephen Guilbeault, the convicted felon who Trudeau made Minister of the Environment. No matter how absurd or devious the source, it was a gospel that the fiery inferno was coming next Tuesday. But the weather has remained stubbornly resistant to Elizabeth May’s catechism of climate.

Yet, some dedicated climate advocates and their followers are finally changing their tune in the face of their own observation of lying liars like Al Gore and Greta Thunberg. The share of Americans who say climate scientists understand very well whether climate change is occurring decreased from 37 percent in 2021 to 32 percent this year. A similar October study from the University of Chicago’s Energy Policy Institute found that “belief in human-driven climate change declined overall” since 2017.
Reports the uber-liberal L.A. Times: “The unraveling of climate catastrophism got another jolt recently with the formal retraction of a high-profile 2024 study published in the journal Nature. That study — which had predicted a calamitous 62% decline in global economic output by 2100 if carbon emissions were not sufficiently reduced — was widely cited by transnational bodies and progressive political activists alike as justification for the pursuit of aggressive decarbonization.
But the authors withdrew the paper after peer reviewers discovered that flawed data had skewed the result. Without that data, the projected decline in output collapses to around 23%. Oops.”
Even stalwart media apologists for climate hysteria like the Times are starting to have doubts. Under the headline “The left’s climate panic is finally calming down” they describes “Erstwhile ardent climate-change evangelist Bill Gates published a remarkable blog post addressing climate leaders at the then-upcoming COP30 summit. Gates unloaded a blistering critique of what he called ‘the doomsday view of climate change,’ which he said is simply “wrong.”
Trump-besotted American Democrats seeking to soften their Woke image before the 2026 midterms are likewise carving out more moderate positions on climate “that could well deprive Republicans of a winning political issue with which to batter out-of-touch, climate-change-besotted Democrats. But for the sake of good governance, sound public policy and the prosperity of the median American citizen, it would be the best thing to happen in a decade.”
Sadly Canada under Mark Carney remains a staunch climate warrior. The removal of Guilbeault as federal Environmental Minister may have seemed a step toward sanity, but there is no hint that the billions of dollars from hidden money spigots will be closed down any time soon. The B.C. government’s acquiescence to the climate propaganda of Indigenous bands shows no sign of abating. Indeed, it is just ramping up in the land claims that threaten to make home ownership a thing of the past.

PM Mark Carney is a dedicated temperature fabulist going back to his days as governor of the Bank of England. His first fights in Canada were over taxing carbon and hobbling her energy industry. As we wrote in this November 2024 column, the certainty in which the Canadian Left revels is actually dividing, not uniting citizens.
So perhaps if enough citizens spend an afternoon shivering in the stands of a wintertime football game we might achieve a small piece of sanity and learn that that , while climate is always changing, it’s not worth the price we’ve paid this century.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his 2025 book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His new poetry collection In Other Words is available via brucedowbigginbooks.ca and on Kindle books.
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