Bruce Dowbiggin
Bettman Gives Rogers Keys To The Empire. Nothing Will Change
Good news if you like the way Rogers Sportsnet covers hockey in Canada. You’re about to get a whole lot more of it. In a move that sums up Gary Bettman’s unique broadcast philosophy the NHL has awarded the Canadian TV/ digital/ streaming rights to Rogers for the next 12 years. The price tag? 12 billion U.S. dollars (about $16.B CDN dollars).
While the pattern in modern sports broadcasting rights has been toward sharing the wealth among competing bidders— the NFL has six distinct partners— Bettman the contrarian has opted for a different notion. He’s all in with one Canadian partner, and let his critics STFU.
As opposed to the previous CDN national monopoly awarded to Rogers in 2013 this one bestows national rights in all languages across TV, streaming and digital for all regular-season and playoff games, plus the Stanley Cup Final and all special events. This extends to coverage in all regions. There are some concessions for Rogers to sell limited cutout packages, such as the Monday Night Amazon package they’ve created.
Presuming Pierre Poliievre doesn’t get his way with CBC, Rogers will likely piggyback on their time-sharing agreement for Saturday Hockey Night In Canada to get CBC’s network reach. (There remain many hockey fans who still think CBC has the NHL contract. Go figure.)
Translation: there will be no regional packages for TSN to produce Montreal Canadiens, Ottawa Senators or Toronto Maple Leafs games, for instance. But there will be regional blackouts, because nothing says we are proud of our product like denying it to a larger audience. Conn Smythe would be proud.
At the presser to announce the deal Rogers and Bettman were coy about how much they will charge consumers for the honour of being inundated by content in what now seems likely to be a 36-team league by the time the deal expires. Will costs be added to cable/ satellite packages? How much for streaming? With stories circulating that Rogers massively overbid for the package to get the monopoly it’s apparent that the phone company will be turning over every nickel to make it worthwhile.
Fans are apprehensive and over-saturated with hockey content already. For that reason, the NHL is now desperately looking for ways to lessen the tedium of the 82-game regular schedule with midseason content like the 4 Nations Cup or a World Cup format. In Canada’s hockey-mad environment Rogers will have a passionate market, but even the most fervent fans will only spend so much for their fix.
Already, Rogers is trumpeting its re-acquisition with commercials featuring Ron Maclean doing his breathy feels-like-home voice about how Sportsnet is the natural landing spot for hockey until many of us are dead. Bettman made cooing noises about Rogers’ commitment at the announcement.
But let us cast our minds back to 2013 when the last Rogers/ NHL deal was concocted. We were the sports media columnist at the Mop & Pail at the time and much was made that Rogers would be a technological marvel, re-inventing the way we watched hockey. There would be new camera angles, referee cams, heightened audio, refreshed editorial content etc.

As hockey fans now know Rogers dabbled in the brave new world briefly, blanched at the cost of being creative and largely went back to doing hockey the way it had always been done. Taking no risks. On some regional casts that meant as few as three or four cameras for the action.
But if you were expecting dashboard cameras and drone shots you were sadly disappointed. Similarly there was a brief stab at refreshing the pre-, mid- and postgame content. Hipster George Stromboulopoulos was brought in as a host to attract a larger female audience.
But pretty soon Strombo was gonzo, replaced by the anodyne David Amber (whose dad was once the leader of the journalist union at CBC). Women like former player Jennifer Botterill were brought in to change the gender balance on panels. They then acted pretty much like guys, chalk-talking viewers into numbness. Appointment viewing has become a fallback choice.
The move away for anything controversial came in 2019 with Rogers’ axing of Don Cherry’s Coach’s Corner in a flap over the former coach’s continuing ventures into political or cultural content. Maclean slipped the knife into his meal ticket and continued on the show. After time in limbo, doing location shoots, he was returned full-time to the desk.

As we wrote in June of 2022, the one exception to the standard “serious, sombre, even a touch grim” tone is former defenceman Kevin Bieksa. “Bieksa has been a moveable feast. His insouciance with media has become his ragging on the fellow panelists during intermissions that used to be as much fun as skating in July.” His banter with “insider” Elliotte Friedman is now a lone concession to wit on the show.
Intermissions are numbingly predictable, and Rogers’ stable of analysts and play-by-play announcers outside of HNIC is unchallenging to the orthodoxy of PxP being a radio call over TV pictures. Name one star beside Bieksa that has been produced by Rogers’ “safe” broadcast style since 2013. They’d fit in perfectly in a 1980s hockey broadcast. Now compare it with the lively Amazon broadcasts hosted by Adnan Virk and Andi Petrillo.
This leaves a lingering question. What happens to TSN? Many prefer the editorial and studio profile of TSN on Trade Deadline Day or Free Agent frenzy. TSN locked up its stars such as James Duthie and Bob McKenzie when the last deal was signed. But there isn’t enough live content this time to support keeping a full roster anymore. Who will stay and who will go? (TSN’s president Stewart Johnson is the new commissioner of the CFL).
And with Rogers taking full control of MLSE (Maple Leafs, Raptors, Argos, Toronto FC) TSN is left with the CFL and packages of NFL, golf, tennis, some auto racing and international soccer. Is that enough on which to float a network? There have been rumours that Bell, owner of TSN, is interested in divesting itself of the high cost of sports broadcasting. Should that happen— who has the money to replace them?— the effect will be seismic in Canadian broadcasting.
For now, watch how much pressure the NHL puts on Rogers to up its game. More importantly what will happen when Bettman finally retires and the league has a new vision since 1992? Rogers has sewn up its end. Will the audience go with them?
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
The Olympic Shutout: No Quebec Players Invited For Canada
Adin Hill. Jordan Binnington. Logan Thompson. Sam Montembeault. Four goalies considered for Canada’s Olympic mens hockey roster.
One of these players is not like the others. In fact, one of them is unlike anyone else on Canada’s team announced last week. Sam Montembault— who was on the Four Nations roster last February— would have been the only French Canadian player on the roster. The absence of Quebec players marks the first time no Quebeckers made a Canadian Olympic team. (They’ve averaged four players per Olympics post 1998.)
It’s no better at the junior level as only Caleb Desnoyers made Canada’s roster for the 2026 World Junior championships in Minnesota. Who knows if a couple of French players might have saved them from a third-straight ignominious exit at the WJC.
How is it that the province that has produced so many stars is now reduced to no Quebec players representing the country? Montreal author Brendan Kelly called the shutout an “indictment of Hockey Quebec… Why is it that the province is not producing NHL stars any more? Quebec is not producing the goalies like it used to?”

What is surprising is how little competition there is in Quebec for that Olympic berth these days. Hockey is blood and bone (sang et os) in Quebec. Always has been going back to the days of Aurel Joliat. It was built on the legacies of Rocket Richard, Jean Beliveau, Mario Lemieux and Vincent Lecavalier.
On defence there was Denis Potvin, Serge Savard, Jacques Laperriere and Guy Lapointe. There have been great goalies such as Jacques Plante, Bernie Parent and Patrick Roy. Now?
It’s probably safe to say the best French Canadians in the NHL at the moment are Jonathan Marchessault and Pierre-Luc Dubois. But they were hardly favourites to play in Turin. Ditto Calgary’s Jonathan Huberdeau, who once scored 115 points in 2022-23. Last February’s Four Nations Canadian roster had the single Quebec product— and that was goalie Montembeault.
It’s not like the QMJHL doesn’t produce players. Three star Maritimers on the Olympic squad— Sidney Crosby, Nathan MacKinnon and Brad Marchand— are products of the Quebec League. Since the NHL began allowing teams to send players to Olympic rosters, Canada has averaged four Quebec-born players per squad and each year featured at least one goalie from the province.

And it’s not like there are no Quebec players in the league. Last year, 6.1 percent of the NHL was Quebec-born players. That was the second-most of any region behind only Ontario (17.6 percent), and it’s up from the 5.3 percent from last season. And yet, you wouldn’t know it if you looked at the overall stats.
To find the root of the drought you can look at the draft where only one French Canadian player— Alex Lafreniere— has been taken No. 1 overall since Marc-Andre Fleury was taken in 2003. (No one seriously considered Lafreniere for Team Canada.) In 2025 three QMJHL players went first round. In 2024 none. In 2023 none. In 2022, two. In 2021 four (one non Quebecker). You get the idea.
Now look back a decade or longer. Only one French Canadian other that Dubois went in the first round in 2016. Just one French Canadian went in the 2017 first round, two in 2015, none in 2014, Drouin and three others in 2013, none in 2012, Huberdeau in 2011 and none in 2010.
As Boston star Michel Bergeron showed, you don’t have to be a first rounder to become a star. It’s also true that prospects are emerging from everywhere in the world, and so French Canadians— who used to have better odds— are having to compete in a far bigger talent pool. But that hasn’t kept the OHL from turning out a motherlode of young stars.
The culture of hockey in Quebec is in turmoil. Former Montreal goalie Jocelyn Thibault resigned as head of Hockey Quebec, citing a “resistance to change” among the regional associations.
There are many other factors in play. Access to elite training, cost, warmer winters eliminating outdoor rinks, cultural preferences for other sports— all play some part. But as we said in 2019, “the days when Canadiens GM Sam Pollock getting the top two French Canadians as protected draftees was considered a steal are long gone.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his 2025 book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His new poetry collection In Other Words is available via brucedowbigginbooks.ca and on Kindle books at https://www.amazon.ca/dp/1069802700
Bruce Dowbiggin
The Rise Of The System Engineer: Has Canada Got A Prayer in 2026?
“Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies.” C.S. Lewis
One of the aims of logical positivism has been Boomers’ quest to kill Western religion and the pursuit of faith in order to make room for the state. Symbols are banned. Churches are burned. Infidels are rewarded. Esoteric faith systems applauded. Yet, as 2026 dawns, it appears that, not only is traditional religion not dead, it might just be making a comeback with younger generations who’ve grown skeptical of their parents’ faux religion of self.
How? In an age of victim status, traditional religion is suddenly a cuddly TikTok puppy. Hard to imagine that the force that spread imperialism and war across the globe for centuries being a victim. But yes. Only Christians and Jews are singled out for censure In Carney’s Canada The zeal to repeal God has backfired. Faith is off the canvas and punching back. (And we are NOT talking about the Woke pope.)
The purveyors of “old-time religion” will still find themselves facing a determined opponent well on the way to moral inversion. And a compliant population. As blogger Melanie in Saskatchewan points out, “Canadians were sold a calm, competent adult in the room. What they got was an unelected system engineer quietly converting moral claims into financial constraints. This is not leadership. It is non-consensual governance.

The freedoms that make dissent possible are being used to hollow out dissent. The protections meant to guard against abuse are being used to avoid scrutiny. And the law—stripped of its moral imagination—is asked to do what it cannot: resolve psychic conflict through paperwork.”
The sophistry of the superior class demands submission. C.S. Lewis warned of this inversion in God In The Dock. “To be “cured” against one’s will and cured of states which we may not regard as disease is to be put on a level of those who have not yet reached the age of reason or those who never will; to be classed with infants, imbeciles, and domestic animals.”
In Canada that compliant class has embraced Mark Carney as the great stabilizer. “Canadians keep asking the wrong question about Mark Carney,” says blogger Melanie in Saskatchewan. “They keep asking whether he is a good politician. That is like asking whether a locksmith is a good interior decorator.
Carney is not here to govern. He is here to re-engineer the operating system of the country while the Liberal Party provides the helpful stage props and applause track. And judging by how little scrutiny this government receives, the audience seems perfectly content to clap at whatever is placed in front of them, provided it comes with soothing words like “stability,” “resilience,” and “the experts agree”.
Adds Dr. Andrea Wagner, Canadians “hide behind procedure. Behind policy. Behind institutions. Behind NDAs. Behind committees, processes, protocols. Behind phrases like “we’re reviewing this internally” and “that’s beyond my authority.” They hide behind the pretense of empathy while quietly perpetuating injustice. They hide behind performative busy-ness: “I wish I had time,” “I’m swamped,” “I’ve been unwell.” There is enormous power in powerlessness—and Canadians wield it masterfully.”
The problem, says Melanie in Saskatchewan, is not that Mark Carney in full power is incompetent. The problem is that he is extremely competent at something Canadians never actually consented to. Technocrats redesign the machinery so that the outcome becomes inevitable. No messy debate. No inconvenient voters. No public reckoning. Just “the framework,” “the model,” “the standard,” and eventually the quiet conclusion that there is “no alternative.”
And this is precisely the world Mark Carney comes from. ”He did not rise through grassroots politics or party service. He rose through central banks, global finance institutions, and elite climate-finance bodies that speak fluent acronym and consider democracy an optional inconvenience. The man does not campaign. He architects.”
While the Conservative Party of Canada still polls evenly with the Liberals they are playing a different game, one they— with their traditional tactics— are not wired to win in a battle of systems with Carney. This cringeworthy “Keep It Up” endorsement of Carney by former CPC leader Erin O’Toole speaks to why they are further from power than ever.
The manufactured crisis over indigenous Rez school graves illustrates the method. “To call out intimidation or dehumanization is to risk being reframed as the aggressor. The person who names harm becomes the disturbance; the one who weaponizes grievance becomes the protected party. Justice no longer asks what happened, only who claims injury first. This is not accidental. It is the logical endpoint of a culture that has confused victimhood with virtue and pain with authority.

Suffering, once something to be alleviated, has become something to be curated. Identity now precedes evidence; accusation outruns inquiry. The system does not ask whether harm is real or proportional—only whether it can be procedurally contained. And containment, I am learning, is often preferred to truth.”
There are still some who believe there remains a way out of this. Here’s Paul Wells on Substack with a valid conclusion— which most sentient people reached by the end of Trudeau’s first term. “Canada has spent too long thinking of itself as a warehouse for the world instead of designing and building for itself. It’s time for a shared mindset of ambition quality and real investment in physical and human capital so Canadians become Canada’s designers and builders of livable cities rather than bystanders to our own future.”
But it’s hard to square that with the gap Carney’s already has. “The tragedy is that the Liberal Party is perfectly happy to hand (Carney) the country and then scold the public for noticing. If Canadians want a future where choices are still made by voters instead of algorithms and advisory panels, they are going to have to stop applauding this performance and start asking the one question that truly terrifies technocrats and their obedient political enablers.”

This system monolith taking over life is why the abrasive, defiant Donald Trump emerged. Vast segments of America employ him to defy the EU scolds with their censorship regimes. His defiance is categorical— which is why it frightens Canadians. The man from Mitch & Murray delivered a few truths to them and they soiled themselves. Paradise will never be the same!. Bad Trump! But an almost-octogenarian has little runway left himself. Who can continue the resistance to the Carney system engineers?
In the past organized religion was a refuge from the maelstrom of the secular storm. There was comfort in the message. Thus, the Liberals’ current need to destroy faith. So the epidemic of churches burned is ignored. The intrusive demonstrations of militant Islam are tolerated. (Carney says Muslim virtues are Canadian virtues.) History is re-written. Heroes debunked.
If Soviet Russia is any indication, the traditional faiths can survive and act as a bulwark against the technocrats— if they find their Pope John Paul II.. The Catholic and Orthodox faiths furnished a way out from behind the Iron Curtain. As organizations not co-opted by the state in the West religions can provide a moral backbone to expose and defeat the secular globalists.
Whether you are a believer or not they provide a pushback to restore the moral clarity C.S. described. It’s not too late as 2026 dawns. But if nothing is done in the West — if Canada accepts EU censorship and global ID— then writing this column in 2027 could well be defined as a criminal act.
“That which you most need will be found where you least want to look.” Carl Jung
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his 2025 book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His new poetry collection In Other Words is available via brucedowbigginbooks.ca and on Kindle books at https://www.amazon.ca/dp/1069802700
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