Bruce Dowbiggin
Bettman Gives Rogers Keys To The Empire. Nothing Will Change

Good news if you like the way Rogers Sportsnet covers hockey in Canada. You’re about to get a whole lot more of it. In a move that sums up Gary Bettman’s unique broadcast philosophy the NHL has awarded the Canadian TV/ digital/ streaming rights to Rogers for the next 12 years. The price tag? 12 billion U.S. dollars (about $16.B CDN dollars).
While the pattern in modern sports broadcasting rights has been toward sharing the wealth among competing bidders— the NFL has six distinct partners— Bettman the contrarian has opted for a different notion. He’s all in with one Canadian partner, and let his critics STFU.
As opposed to the previous CDN national monopoly awarded to Rogers in 2013 this one bestows national rights in all languages across TV, streaming and digital for all regular-season and playoff games, plus the Stanley Cup Final and all special events. This extends to coverage in all regions. There are some concessions for Rogers to sell limited cutout packages, such as the Monday Night Amazon package they’ve created.
Presuming Pierre Poliievre doesn’t get his way with CBC, Rogers will likely piggyback on their time-sharing agreement for Saturday Hockey Night In Canada to get CBC’s network reach. (There remain many hockey fans who still think CBC has the NHL contract. Go figure.)
Translation: there will be no regional packages for TSN to produce Montreal Canadiens, Ottawa Senators or Toronto Maple Leafs games, for instance. But there will be regional blackouts, because nothing says we are proud of our product like denying it to a larger audience. Conn Smythe would be proud.
At the presser to announce the deal Rogers and Bettman were coy about how much they will charge consumers for the honour of being inundated by content in what now seems likely to be a 36-team league by the time the deal expires. Will costs be added to cable/ satellite packages? How much for streaming? With stories circulating that Rogers massively overbid for the package to get the monopoly it’s apparent that the phone company will be turning over every nickel to make it worthwhile.
Fans are apprehensive and over-saturated with hockey content already. For that reason, the NHL is now desperately looking for ways to lessen the tedium of the 82-game regular schedule with midseason content like the 4 Nations Cup or a World Cup format. In Canada’s hockey-mad environment Rogers will have a passionate market, but even the most fervent fans will only spend so much for their fix.
Already, Rogers is trumpeting its re-acquisition with commercials featuring Ron Maclean doing his breathy feels-like-home voice about how Sportsnet is the natural landing spot for hockey until many of us are dead. Bettman made cooing noises about Rogers’ commitment at the announcement.
But let us cast our minds back to 2013 when the last Rogers/ NHL deal was concocted. We were the sports media columnist at the Mop & Pail at the time and much was made that Rogers would be a technological marvel, re-inventing the way we watched hockey. There would be new camera angles, referee cams, heightened audio, refreshed editorial content etc.

As hockey fans now know Rogers dabbled in the brave new world briefly, blanched at the cost of being creative and largely went back to doing hockey the way it had always been done. Taking no risks. On some regional casts that meant as few as three or four cameras for the action.
But if you were expecting dashboard cameras and drone shots you were sadly disappointed. Similarly there was a brief stab at refreshing the pre-, mid- and postgame content. Hipster George Stromboulopoulos was brought in as a host to attract a larger female audience.
But pretty soon Strombo was gonzo, replaced by the anodyne David Amber (whose dad was once the leader of the journalist union at CBC). Women like former player Jennifer Botterill were brought in to change the gender balance on panels. They then acted pretty much like guys, chalk-talking viewers into numbness. Appointment viewing has become a fallback choice.
The move away for anything controversial came in 2019 with Rogers’ axing of Don Cherry’s Coach’s Corner in a flap over the former coach’s continuing ventures into political or cultural content. Maclean slipped the knife into his meal ticket and continued on the show. After time in limbo, doing location shoots, he was returned full-time to the desk.

As we wrote in June of 2022, the one exception to the standard “serious, sombre, even a touch grim” tone is former defenceman Kevin Bieksa. “Bieksa has been a moveable feast. His insouciance with media has become his ragging on the fellow panelists during intermissions that used to be as much fun as skating in July.” His banter with “insider” Elliotte Friedman is now a lone concession to wit on the show.
Intermissions are numbingly predictable, and Rogers’ stable of analysts and play-by-play announcers outside of HNIC is unchallenging to the orthodoxy of PxP being a radio call over TV pictures. Name one star beside Bieksa that has been produced by Rogers’ “safe” broadcast style since 2013. They’d fit in perfectly in a 1980s hockey broadcast. Now compare it with the lively Amazon broadcasts hosted by Adnan Virk and Andi Petrillo.
This leaves a lingering question. What happens to TSN? Many prefer the editorial and studio profile of TSN on Trade Deadline Day or Free Agent frenzy. TSN locked up its stars such as James Duthie and Bob McKenzie when the last deal was signed. But there isn’t enough live content this time to support keeping a full roster anymore. Who will stay and who will go? (TSN’s president Stewart Johnson is the new commissioner of the CFL).
And with Rogers taking full control of MLSE (Maple Leafs, Raptors, Argos, Toronto FC) TSN is left with the CFL and packages of NFL, golf, tennis, some auto racing and international soccer. Is that enough on which to float a network? There have been rumours that Bell, owner of TSN, is interested in divesting itself of the high cost of sports broadcasting. Should that happen— who has the money to replace them?— the effect will be seismic in Canadian broadcasting.
For now, watch how much pressure the NHL puts on Rogers to up its game. More importantly what will happen when Bettman finally retires and the league has a new vision since 1992? Rogers has sewn up its end. Will the audience go with them?
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Kirk’s Killing: Which Side Can Count on the Military’s Loyalty Now?

“After every armistice, you want to put us away in mothballs, like the fleet. When it comes to a little dying you’ll be sure to put us in a uniform…” Seven Days in May
In the 1964 political film Seven Days in May, a rogue Director of the U.S. Joint Chiefs of Staff conspires to launch a coup against a failing president who’s just signed a nuclear disarmament treaty with the Soviets. The plot is uncovered by a Marine Corps colonel, and the coup is barely averted with all the conspirators apprehended.
In 1964 the notion that the loyalty of the military/ intelligence services might be compromised was a hot topic in the days afterJFK’s assassination. After calming down in the Reagan days— remember Woody Allen’s revolution spoof Bananas?— it has now returned.
How likely is a military/ intelligence coup? Loyalty of troops has been crucial in many coups and insurrections around the world. Famously the socialist regime of Salvador Allende was crushed in 1973 when the Chilean military staged a bloody coup. Allende and thousands were murdered as General Augusto Pinochet took over the country.
Still, the conceit in Western nations has always been “It can’t happen here”. The institutions of government are believed too strong and independent to allow themselves to be taken over by their militaries. The chattering classes prefer to see their military as Stanley Kubrick did in Dr. Strangelove— bumbling buffoons, lackeys led by General Buck Turgidson.

Certainly in Canada, where successive Liberal government culminated with Justin Trudeau, the Kubrick model is closer to reality. DEI hiring, cuts to budgets and a slavish reliance on America to protect Canada for free have produced a Canadian military with more in common with HMS Pinafore than Vimy Ridge. From the world’s third-largest navy in 1945, Canada is now a boat that can’t float.
But something seems to have changed with the Tuesday murder of conservative commentator Charlie Kirk. It seems a massive provocation by people who want to destroy the American society. It’s not helped by the voices on the Left claiming he brought it on himself with hate speech. @punishedmother “Maybe Charlie Kirk shouldn’t have spent years being a hateful demagogic fascist and this wouldn’t have happened. Maybe he should take some personal responsibility.It will take careful leadership to prevent this boiling over.”
This growing intolerance between the political sides exposed yet again by Kirk’s assassination has made people consider the Armed Forces’ loyalty in a crisis. As in, who has it? (In pacifist Canada the current clash of cultures is that support of the military might be necessary in resisting the conservative right. Despite Bill C-23 disarming Canadians the unarmed Left might face a large, well-armed rightwing population brandishing weapons.)
In a divided America think of Tom Cruise’s JAG character in A Few Good Men confronting hardened Marine commandant played by Jack Nicholson— and you have the conflict. “You can’ t take the truth!” Fighting generals are a thing of the past when Democrats are in power. Successive presidents have used DEI to create desk generals and commanders who reflect good taste over good planning.

This DEI mission creep in the military was one of Donald Trump’s strongest planks in defeating hapless Kamala Harris in the 2024 election. Canadian Liberals, meanwhile, managed to dodge their pathetic defence shortcomings only by making the 2025 election all about Trump and a 51st state, not defence or Chinese influence.
There has been evidence that some at the highest levels of the U.S. military, CIA and FBI have already shown a bias toward Democrats. In the waning days of Trump 45 Chief of Staff Mark Milley told the Chinese leadership— America’s No. 1 global rival— that he would personally tip them off if Trump launched a surprise attack on China.
In another time (or movie) Milley’s treachery would been seen as treasonous, punishable by a life in the stockade or, possibly, execution. In the hands of the DC Media Party, however, Milley’s partisan gambit was buried in the run-up to the 2020 election. As with the concurrent Hunter Biden laptop scandal, the story was made to disappear in a welter of Trump demonization and legal harassment
Now we must wonder again. Sadly for Harris, Milley and Team Obama, the Democrats were thrashed by the Trump agenda. POTUS 45—now 47— quickly began replacing lifetime loyalists in the military and bureaucrats, stifling for now the urge to purge,
Again this scenario was unthinkable a generation ago, a plot in a movie. But the governments of Barack Obama and Joe Biden (Trudeau in Canada) have created a social schism that has turned politics into a blood sport. As we know there were two attempts on Trump in the election campaign by deranged radicals. The defeated Democrats’ obsession over who controls the Supreme Court and Congress in Trump’s presidency, the repeated comparisions to Hitler, are producing greater and more strident anything-is-accepted calls from the radical Left to take to the streets and pursue civil disobedience.
In Canada Mark Carney’s Elbows Up gambit is dissipating rapidly since the election, producing active discussion of separation in Alberta and Quebec (again). This raises questions about what the military might do in the aftermath of a vote by either side to leave Canada. Might they intervene? Would they stand aside? Will tanks roll to protect a Carney Canada?
No doubt Charlie Kirk’s death will be mobilized by both sides in their appeals for the loyalty of the military should a civil war break out in the U.S. Get your generals in a row. MSNBC’s Jen Psaki has declared Trump’s tribute to Kirk “an escalation” Says legal expert Jonathan Turley, “We are already at political assassinations, so I am not sure how much more room for escalation there may be for Psaki or MSNBC.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Ken Dryden: Hockey’s Diogenes. He Called Them As He Saw Them

There is much talk about the Canadian identity in these days of mass immigration , diversity and refusal to integrate. The 1970s were a simpler time for such rumination on culture, however. Riding the new global identity of Pierre Trudeau (soon to be regretted), the times were fired by the 1972 hockey summit win by Canada over the Soviet Union.
The series contained many of the self-held perceptions of the nation. Plucky underdog. Tenacious competitor in global affairs. Limitless possibilities. All seemingly rolled up into two weeks 53 years ago this month. Many of these notions were still manifest in the 2025 federal election when Boomers had a conniption fit over Donald Trump and withdrew into their Elbows Up phase.
So it should come as no surprise that one of the stars of that 1972 team was goalie Ken Dryden. While not being dominant throughout against the shifty Soviets, Dryden peaked at the right moments (in tandem with Tony Esposito) to snatch the eight-game series at absolutely the final possible moment.

It’s hardly an exaggeration that, while a number of the Canadian players lost their minds in the tense fortnight, Dryden carried himself with cool dignity. There were no Phil Esposito jeremiads. Not Jean Paul Parisé stick wielding. No Bobby Clare two-handers to the ankles of his opponents. Just the emerging figure of the lanky goalie resting his chin on his stick as he waited in the net for Kharlamov and Yakushev.
For the generation that watched him develop he was likely the quintessential modern Canadian. Son of a charitable community figure. Educated in the Ivy League. Obtained his law degree. Served as a federal cabinet minister. Author of several definitive hockey books (The Game is perhaps the best sports non-fiction in the English language). Executive of the Toronto Maple Leafs. And more.
He was on the American telecast of the 1980 U.S. Miracle On Ice at Lake Placid. And the radio broadcast of the 1976 Canada Cup. Ubiquitous media source. Loyal to Canada. And crucially, a son, husband, father and grandfather. If you’d created a model for the citizen of Canada of his times it was Ken.
He could be cranky and verbose, yes. His books often took issue with the state of the modern game. Concussions. The Trap. Excessive goalie pads. But his defining moment may have come in 1973 when, upset with Sam Pollock’s contract offer, he left the Montreal Canadiens to finish his law degree in Toronto. It’s important to note that his reputation at the time was a goalie carried by the Jean Beliveau super teams. Yet the Canadiens allowed 56 more goals in the 1973–74 season than they had the year before with Dryden. Plus they lost in the semifinals after winning the Cup the previous spring. Karma.
When he returned the Habs ripped off four consecutive Stanley Cups. Phil Esposito praised him as that “f’ing giraffe” who stole at least two Cups from the Bruins. He retired for good in 1979, and the Canadiens didn’t win another Cup till 1986. Which enhanced his reputation. His combination of tenacity, independence and integrity made him many fans. And launched a generation of goalies who broke the mould.

So his passing in the year that Boomers exercised their cultural privilege one last time is a fitting codicil to an era that held so much promise and has ended in a lost culture and renewed talk of separation in Quebec and Alberta. Many have emotional memories of Dryden, and social media has exploded with them on the news Friday of his death at 78.
For us, our quintessential Dryden moment came in 2001 at the NHL Draft. We were working for the Calgary Herald, he was an executive with the Maple Leafs. As we arrived at the Miami airport in a torrential rainstorm who was standing in the car rental lobby but the unmistakable No. 29? As fellow authors, we’d met many times, and we had quoted him so often we can’t count the times. So there was no fan-boy encounter.
This day he was a lost soul whose car rental had fallen through. Could we give him a ride to the media hotel? Sure. The company was welcome. As we rolled along though the pelting rain, searching for the right highway (this was pre-Waze) we talked about family and background. How were my kids? How was his wife now that he was hearing it from Maple Leafs fans?
Above the machine-gunning of the rain we then pivoted to hockey. He wanted to know what was going on with the Flames (they were mediocre at the time). And he wanted to talk about the state of trap hockey which was then choking the art of the game. Where was the beauty, the artistry in a league dumbed-down by clutch ‘n grab?
After chatting and squinting through the sheets of rain for 45 minutes we finally arrived at the hotel in Sunrise. As we walked into the lobby Ken thanked us for the ride and gave us $40 for gas. Media colleagues watching the scene were flabbergasted. Ken had a reputation as being frugal, and here he’d readily given me $40! U.S.! What could this mean? Did we get as scoop they’d have to chase. Ken blandly shooed them away, saying he had to check in.
We didn’t get a hot tip on a story. But we did get several gems to use in our next book Money Players, a finalist for the 2004 Canadian Business Book of the year. We meant to thank him for the material. Somehow the moment was never right. Now we won’t get that chance.
We might say the same for Canada. Somehow the moment was never right. Now we won’t get that chance. RIP Ken.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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