Bruce Dowbiggin
Bettman Gives Rogers Keys To The Empire. Nothing Will Change
Good news if you like the way Rogers Sportsnet covers hockey in Canada. You’re about to get a whole lot more of it. In a move that sums up Gary Bettman’s unique broadcast philosophy the NHL has awarded the Canadian TV/ digital/ streaming rights to Rogers for the next 12 years. The price tag? 12 billion U.S. dollars (about $16.B CDN dollars).
While the pattern in modern sports broadcasting rights has been toward sharing the wealth among competing bidders— the NFL has six distinct partners— Bettman the contrarian has opted for a different notion. He’s all in with one Canadian partner, and let his critics STFU.
As opposed to the previous CDN national monopoly awarded to Rogers in 2013 this one bestows national rights in all languages across TV, streaming and digital for all regular-season and playoff games, plus the Stanley Cup Final and all special events. This extends to coverage in all regions. There are some concessions for Rogers to sell limited cutout packages, such as the Monday Night Amazon package they’ve created.
Presuming Pierre Poliievre doesn’t get his way with CBC, Rogers will likely piggyback on their time-sharing agreement for Saturday Hockey Night In Canada to get CBC’s network reach. (There remain many hockey fans who still think CBC has the NHL contract. Go figure.)
Translation: there will be no regional packages for TSN to produce Montreal Canadiens, Ottawa Senators or Toronto Maple Leafs games, for instance. But there will be regional blackouts, because nothing says we are proud of our product like denying it to a larger audience. Conn Smythe would be proud.
At the presser to announce the deal Rogers and Bettman were coy about how much they will charge consumers for the honour of being inundated by content in what now seems likely to be a 36-team league by the time the deal expires. Will costs be added to cable/ satellite packages? How much for streaming? With stories circulating that Rogers massively overbid for the package to get the monopoly it’s apparent that the phone company will be turning over every nickel to make it worthwhile.
Fans are apprehensive and over-saturated with hockey content already. For that reason, the NHL is now desperately looking for ways to lessen the tedium of the 82-game regular schedule with midseason content like the 4 Nations Cup or a World Cup format. In Canada’s hockey-mad environment Rogers will have a passionate market, but even the most fervent fans will only spend so much for their fix.
Already, Rogers is trumpeting its re-acquisition with commercials featuring Ron Maclean doing his breathy feels-like-home voice about how Sportsnet is the natural landing spot for hockey until many of us are dead. Bettman made cooing noises about Rogers’ commitment at the announcement.
But let us cast our minds back to 2013 when the last Rogers/ NHL deal was concocted. We were the sports media columnist at the Mop & Pail at the time and much was made that Rogers would be a technological marvel, re-inventing the way we watched hockey. There would be new camera angles, referee cams, heightened audio, refreshed editorial content etc.

As hockey fans now know Rogers dabbled in the brave new world briefly, blanched at the cost of being creative and largely went back to doing hockey the way it had always been done. Taking no risks. On some regional casts that meant as few as three or four cameras for the action.
But if you were expecting dashboard cameras and drone shots you were sadly disappointed. Similarly there was a brief stab at refreshing the pre-, mid- and postgame content. Hipster George Stromboulopoulos was brought in as a host to attract a larger female audience.
But pretty soon Strombo was gonzo, replaced by the anodyne David Amber (whose dad was once the leader of the journalist union at CBC). Women like former player Jennifer Botterill were brought in to change the gender balance on panels. They then acted pretty much like guys, chalk-talking viewers into numbness. Appointment viewing has become a fallback choice.
The move away for anything controversial came in 2019 with Rogers’ axing of Don Cherry’s Coach’s Corner in a flap over the former coach’s continuing ventures into political or cultural content. Maclean slipped the knife into his meal ticket and continued on the show. After time in limbo, doing location shoots, he was returned full-time to the desk.

As we wrote in June of 2022, the one exception to the standard “serious, sombre, even a touch grim” tone is former defenceman Kevin Bieksa. “Bieksa has been a moveable feast. His insouciance with media has become his ragging on the fellow panelists during intermissions that used to be as much fun as skating in July.” His banter with “insider” Elliotte Friedman is now a lone concession to wit on the show.
Intermissions are numbingly predictable, and Rogers’ stable of analysts and play-by-play announcers outside of HNIC is unchallenging to the orthodoxy of PxP being a radio call over TV pictures. Name one star beside Bieksa that has been produced by Rogers’ “safe” broadcast style since 2013. They’d fit in perfectly in a 1980s hockey broadcast. Now compare it with the lively Amazon broadcasts hosted by Adnan Virk and Andi Petrillo.
This leaves a lingering question. What happens to TSN? Many prefer the editorial and studio profile of TSN on Trade Deadline Day or Free Agent frenzy. TSN locked up its stars such as James Duthie and Bob McKenzie when the last deal was signed. But there isn’t enough live content this time to support keeping a full roster anymore. Who will stay and who will go? (TSN’s president Stewart Johnson is the new commissioner of the CFL).
And with Rogers taking full control of MLSE (Maple Leafs, Raptors, Argos, Toronto FC) TSN is left with the CFL and packages of NFL, golf, tennis, some auto racing and international soccer. Is that enough on which to float a network? There have been rumours that Bell, owner of TSN, is interested in divesting itself of the high cost of sports broadcasting. Should that happen— who has the money to replace them?— the effect will be seismic in Canadian broadcasting.
For now, watch how much pressure the NHL puts on Rogers to up its game. More importantly what will happen when Bettman finally retires and the league has a new vision since 1992? Rogers has sewn up its end. Will the audience go with them?
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
A Story So Good Not Even The Elbows Up Crew Could Ruin It
The tipoff came when the proud Canadian comic who couldn’t be bothered to still live here reprised Elbows Up. It was going to be Mark Carney’s dream come true, the perfect distraction from him apologizing to Orange Man Bad for Doug Ford’s commercial. A team from his political base claiming national status so he could whip up O Canada/ Hate Trump while he tries to sign a trade deal, any deal, with the U.S.
The Globe & Mail, once a serious newspaper, fell in line. “The Blue Jays aren’t just playing for themselves. Because of Trump they’re playing for all of Canada.” Corporate Canada, like Jays “proud owners” at Rogers, threw the Canadian flag into every commercial running. You’d have thought Melanie Joly was batting cleanup.
Never mind there are no Canadians playing for Toronto (Vlad Guerrero was born in Montreal but identifies as Dominican) or that the Dodgers first baseman actually plays for Team Canada. Or that Canadian anthem singers at the games whined about reconciliation while changing the lyrics of O Canada. All they needed to seal the deal was one measly win in Game 7 and a snap federal election was a shoo-in.
As blogger/ writer Jonathan Kay has observed, “I absolutely love that the Canadian media has gone from “Here’s why so-called Canada is a colonial settler genocide state” to “here is the correct way to be a proud Canadian nationalist” in like 15 minutes.”

The fans in attendance in Toronto and via television tuned it all out. In game 7, Toronto went up 3-0 on a homer by Bo Bichette, who already has one foot out the door headed to free agency. It was strictly ballroom for the Boomer Zoomers in the stands and watching on TV. Sure, Turtle Island may put in a land claim at any moment on the “ancestral home” occupied by the Roger Centre. Party on.
Till it ended sadly past midnight in lame jokes when L.A.’s catcher homered in the eleventh inning. “What did @Dodgers Will Smith say to @BlueJays pitcher Shane Bieber? SLAP!” Game. Set. Match.
The party rally over, the Dodgers— who hit just .203 in the Series— celebrated on the infield while Jays fans sat in stunned silence contemplating 12 hits, 10 men left on base and 3 for 14 with runners in scoring position. Remarkable the Jays didn’t win.
The contrast with the 1992-93 experience couldn’t be more stark. But baseball fans not dragging all the political baggage shouldn’t lose sight of the rags-to-riches season on the field. Here was our tepid assessment of the team’s chances in March. “While it’s true that the sun can’t shine on the same team every day, Jays fans believe it would be nice if the great orb would find their club as it did back in the 1992/93 World Series days. Instead of the reflected glory of past stars winning for other teams. Patience is thin. And time is ticking.”
After that was written the Jays did give Vlad Guerrero his 14-year, $500 million deal, locking up their star for his baseball life. But if that was supposed to inspire the team it was a loser. By May 8 they were 16-20. Then they hovered near .500 till the start of June. When we remarked, “Even the Jays’ paid broadcast team was having a tough time putting a happy face on ever catching the Yankees for first.
In desperation manager John Schneider began giving at-bats to prospects like Addison Barger and Jonatan Clase. Journeymen like Nathan Lukes, Ernie Clement and Davis Schneider also thrived in platoon situations.
Another journeyman Eric Lauer solidified the fourth starter spot while Max Scherzer convalesced. In the bullpen unheralded lefties Brendan Little and Mason Fluharty gave Schneider valuable late-game innings. Catcher Alejandro Kirk, handed a new contract, gave the pitching staff a reliable asset.”
Then came the hinge point. In late June/ early July the battered Blue Jays went on a wholly unexpected tear. They won 19 of 24 games, ending with taking three games from MLB’s best team, the Tigers, in Detroit. They didn’t just beat opponents, they pounded them.

Still, management was cautious at the trade deadline in July. They picked up useful bullpen arms in Seranthony Dominguez and Tommy Nance. They rolled the dice on former Cy Young winner Shane Bieber who hadn’t pitched in two seasons. And they picked up versatile Ty France.
But nothing earth-shattering. By August the Jays had earned a 91.9 percent chance of making the postseason, a five percent chance of winning the World Series. But Mr. Carney was not adopting them just yet as the Jays staggered through September. Guerrero didn’t get an extra base hit from Sept. 7- 20. They were playing without, arguably, their best player in Bichette.
Their pitching staff was in tatters with Chris Bassitt gone to the injured list, José Berrios banned to the bullpen, Max Scherzer strafed for seven runs in one start, Jeff Hoffman blowing leads like he blows his nose. All Star catcher Kirk, OFs Addison Barger and Daulton Varsho went cold at the same time.
But the Jays pieced together enough offence centered on George Springer and spare parts like Ernie Clement to keep the wheels on. Bieber, the former Cy Young winner, was a life saver. And as Detroit completed the worst choke in MLB history, Toronto was able to grab home field advantage in the playoffs.
That was when Team Toronto became Carney’s Team Canada, a rallying point for his base as he floundered on the world stage. It’s hard enough to buy into the Team Canada pitch with a Canadian NHL team where at least half the players are Canadian. The Jays don’t even have a surefire domestic prospect in their system at the moment. (They had Toronto’s Rob Butler on the 1992-93 Series winners).
The Laurentian elites were undeterred. According to the G&M, the surrogate Jays were the happy face of their federalism. And for a dizzy month they delivered for both baseball fans and the PMO. For good measure the World Series records fell like autumn leaves, culminating in the final weekend in Toronto. When the dreaded Dodgers squeezed out the wins they needed.
L.A. Times reporter Dylan Hernandez rubbed it in. “It’s amazing how the city of Toronto just keeps producing one loser after another. They’re like San Diego north. I did have to give one last parting shot to my friends up north, because they’re not coming back here anytime soon.”
But Jayson Stark of The Athletic was more sympathetic. “How can you tell when you’ve just been part of the greatest World Series game of your lifetime? Or maybe we should make that anybody’s lifetime? Do you have to wait for a panel of historians to rule on it? Or do you just look into the eyes of your teammates and recognize that you all know it when you see it, when you live it, when you play in it?”
We are with Stark and all baseball fans who resented the first nighters, red-carpet snobs and jock-sniffing politicians horning in on the fun of baseball. It was a time to remember that will linger long after the Elbows Up crew leave us. For now, go Oilers, Habs, Senators, Jets, Canucks, Flames and (gasp) Oilers.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Get Ready: Your House May Not Be Yours Much Longer
As political scientist Philip Kaufman explains, “If you keep saying you are on stolen land, don’t be surprised when judges give it away to the natives you said you stole it from.”
“At Dodger Stadium on Monday night, singer JP Saxe re-wrote the lyrics of O Canada. The Toronto pop singer swapped the official “our home and native land” for “our home on native land.”
All things considered the land acknowledgement by Saxe (born Jonathan Percy Starker) is pretty tame stuff in today’s climate where some Canadians are suddenly learning they may not own their homes. But like Justin Trudeau washing “genocidal” Canadian laundry at the UN Saxe’s stunt at the Series is just another sign that Canada’s clever folk remain all-in on humiliating themselves in front of the world over reconciliation.
The latest acknowledgements go beyond an off-key pop singer toying with a song lyric. Just ask citizens of Richmond, B.C. which has sent a letter to residents warning that their property may not belong to them. This after a B.C. Supreme Court judge ruled the Vancouver Island First Nation have won back fishing rights and title for part of the land its ancestors used as a summer home in British Columbia’s Lower Mainland— despite opposition by two other Indigenous communities.
The gormless BC NDP government, which brought on the crisis by refusing to legally challenge native demands in the Blueberry River dispute, says it’s monitoring the Richmond file, admitting “owning private property with clear title is key to borrowing for a mortgage, economic certainty, and the real estate market.” But no promises, folks.
Naturally the locals are not amused. One Richmond property owner, who says he’s owned and paid taxes on his home since 1975, has been told by his lender they won’t be renewing his mortgage after First Nations land claim.

The Eby government settlement— called by Bruce Pardy “an existential threat to the future of his own province”— is part of a wave of claims both written and oral gaining momentum across the nation. As we wrote in August, “Among those properties in question is the Vancouver International Airport in Richmond, B.C.. How slick is that? A Carney government that ran on protecting Boomers’ primary residence cashboxes has now managed to put the entire notion of fee simple home ownership at risk.
As blogger Liam Harlow writes, “Indigenous people will now have an unprecedented, parallel title to private property in that area, a legal first of its kind in a court declaration. This title is declared a ‘prior and senior right to land,’ implying a stronger claim, with the court fundamentally asking “what remains of fee simple title after Aboriginal title is recognized in the same lands?”
It doesn’t stop there. Under UNDRIP (United Nations Declaration on the Rights of Indigenous Peoples) the UN will hold any properties acquired “in trust” for all “aboriginals” as they bicker among themselves for supremacy. Whether Canada’s natives will actually get the land, they will have served as a convenient vehicle for the progressive Left to expand its jurisdiction.
The glass half full on reconciliation holds that Canada’s politicians negotiate a fee with the new native owners to stay on these properties. (Good luck getting a mortgage with the Haida Gwai as co-owners on title.) The glass half empty is your equity goes bye-bye. The decision shocked many earnest Elbows Up types who had no idea their elected governments had fumbled the ball this way.

This is the culmination of decades of federal Liberal acquiescence on the Indigenous file, incompetence highlighted by Trudeau’s pandering visit to a graveyard that contained no alleged murdered babies. Or his refusal to re-open the main rail lines in 2020 when natives blocked the CP tracks.”
Citizens losing their homes in legal disputes should lead every newscast in the nation. Good luck sparking debate on these onrushing crises. As members of the B.C. legislature discovered when they were fired by their party for articulating a few inconvenient facts on reconciliation. The paid-off media, meanwhile, are too obsessed with Trudeau dating celebrity Katy Perry.
The reconciliation fatwa imposed by the Canadian Left powers the ludicrous ongoing spectacle over the Rez School graves. Based on verbal tradition alone, the prime minister of Canada staged pictures with teddy bears when there has never been a murder charge or a family searching for a dead child ever registered in Canada.
Multi-million dollar payouts by the Canadian government to investigate graves produced no evidence of any bodies— mostly because no effort was made. Evidence shows that children in Rez schools might have had a lower mortality rate from TB than those children in their residences. Or even in the general public.
Anyone challenging this reconciliation orthodoxy is fired from teaching positions, expelled from mainline political parties and banned from polite society. No one in Laurentian media seems willing to touch the hot skillet. No wonder polling in 2024 showed 60 percent of Canadians still believe the genocide claim.
Using this blank cheque indigenous radicals demanded land acknowledgements before meetings, political rallies and sports events. To which Woke Canada has caved. A bill in the BC legislature to ban acknowledgements “that deny the sovereignty of the Crown within British Columbia or that attribute collective guilt to individuals based on race, ancestry or the actions of Canadian historical figures” was quashed (88 of 93 MLAs voting no) The MLA behind the bill, Dallas Brodie, was instructed by a fellow PC MLA to get on the “right side of history.”
Meanwhile activists are in classrooms repeating the sanctity of land acknowledgements, ignoring that these lands had turned over many times in tribal warfare. To take just one example, the Comanche used the horse to go from a Canadian tribe to conquering multiple tribes and civilizations across the continent, stealing land and enslaving women and children. But new history mandates that it was their “ancestral” land. The pattern is repeated across North America.
Canadian liberals shrug at this as all just words and theatre. But as political scientist Philip Kaufman explains, “If you keep saying you are on stolen land, don’t be surprised when judges give it away to the natives you said you stole it from.” The BC NDP government’s guilt trip is now producing land claims across the country with warning home owners that, guess what, you may not own your home, either. Like this aboriginal challenge over lands in western Quebec.
There may be better ways to inspire radicalism among normally placid Canadians than kicking people out of homes they’ve bought, but for the moment we can’t think of any. And that’s nothing to sing about.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
-
Bruce Dowbiggin1 day agoA Story So Good Not Even The Elbows Up Crew Could Ruin It
-
Agriculture10 hours agoDanish Cows Collapsing Under Mandatory Methane-Reducing Additive
-
Alberta1 day agoCanada’s heavy oil finds new fans as global demand rises
-
Daily Caller23 hours agoTrump Reportedly Planning Ground Troops, Drone Strikes On Cartels In Mexico
-
Health1 day agoRFK Jr’s argument for studying efficacy of various vaccines
-
Addictions1 day agoThe War on Commonsense Nicotine Regulation
-
Business23 hours agoTrump’s Tariffs Have Not Caused Economy To Collapse
-
Business2 days agoCarney government should retire misleading ‘G7’ talking point on economic growth
