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7 USEFUL TIKTOK MARKETING TACTICS

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7 minute read

Only within a couple of years, TikTok has become one of the most widely used and popular social media platforms, especially amongst Gen-Z. It has become the go-to app for entertainment and also increasing exponentially for brands. If you are a creator on a hunt for useful marketing tactics, this article is for you. So read this article to know 7 useful TikTok marketing tactics to increase your engagement rate on TikTok, other than simply to buy TikTok followers

  1. FOLLOW TRENDS WITH A TWIST

TikTok is all about the dynamic nature of trends, giving its users a lot of room to experiment with. If you want to market yourself well and increase engagement rate on TikTok, you have to be quick to catch up with trends in all domains. From using trending hashtags to trying trending challenges to inserting trendy music; you have to be quick with all of these and have fun with it at the same time. Because the one trend that has remained consistent about TikTok is that it’s all about having fun and being cool. Adding a twist to trends with a personal touch may help you start a new trend and also attract more audiences, owing to your creativity. 

  1. PROVIDE SOME AUTHENTIC VALUE

Nothing can market you quicker than your own content. This implies that you have to provide some value to people to grab their attention. You have to create content that is either entertaining or inspirational. Whatever niche you pick, master your art to stand out and increase engagement rate on TikTok. Make sure that the content you post must be authentic and real because if you simply post copied content, you will be caught and you will simply be redirecting your audience to the creator’s account. This also means that you can create your own challenges and hashtags for a faster and more prominent response from your audience. 

  1. KEEP CONTENT SHORT BUT INTERESTING

TikTok makes no exception when it comes to the 3-seconds rule! According to this, the first three-second of your video can decide whether your audience is here to stay or they’ll simply scroll on to the next creator. If you want to increase your engagement rate on TikTok and market yourself, you have to ensure that the initial part of your videos is captivating enough to make people stay. People are also quick to get bored and lose interest. Hence, keeping your videos short and precise can help in maintaining the fun factor. In case of your inspirational videos or storytelling, you can keep it short by being intriguing and dropping cliffhangers so people have a reason to stay tuned to your space. 

  1. COLLABORATIONS

If you want to market yourself well on TikTok, your account doesn’t necessarily have to be the only space where you can gain fame. Here comes the role of collaborations. Collaborating with other brands, and influencers can display you on their account, redirecting people to you. If you have a history of collaborations, other brands are more likely to check you out. Further, you don’t necessarily need to “collaborate” with other influencers in a monetary sense. However, creating duels, taking up challenges together, doing an account takeover and such ideas can help you grow potentially through the other person’s audience. So, come out of your shell and reach out to creators of your interest. 

  1. STITCH

TikTok has a lot of up-and-coming features each new day and stitch is another one of its blessings! This new feature allows one to use other video clips in their videos, giving due credits. Make sure that you have given permissions in your privacy that everyone can use your content for stitch. This way, if someone resonates with your content and uses it in their videos; it can make their followers be interested in you and explore your profile.  You can also include other people in your Stitched videos to expand your reach by attracting their fans. 

  1. STAY ACTIVELY ENGAGING AND CONSISTENT

One of the foremost marketing tips on TikTok, or any platform is to remain active and consistent. Remember that TikTok is for fun and you have to keep having fun, without letting yourself down. It takes time for some people to increase engagement rate on TikTok but saying inconsistent will only make the process longer. Staying engaging can further make people feel a connection for you and improve the quality of your followers. If people start engaging with your videos, there is a higher probability of your efforts being recognized. So, reply to comments, DMs, go live and be friendly with everyone. 

  1. TRACK YOUR ANALYTICS

You do things on TikTok that may be working for your TikTok marketing, and others that may not be your cup of tea. The only way to find out is by actively tracking your analytics, and making comparative decisions. You can upgrade to TikTok pro, pick your industry, and look at the overview, followers, and content section to get a clear picture. 

CONCLUSION

TikTok is different from other channels and platforms, and it may be said that it requires more effort to market yourself and sell your name on TikTok. However, as long as you continue to have fun and stay consistent, you’ll get there. Stay tuned for more tips to master the art of various aspects of social media.

 

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Varieties of cricket betting

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Cricket rivals soccer in popularity, and is only slightly inferior to it. This national English sport is especially popular in the homeland, as well as in the former English colonies. Cricket bet is no more complicated than betting on other sports, especially since the legal betting company Pari Match offers a wide range of lines, where everyone can find an event to his liking. There are a huge number of different cricket championships and leagues. In general, in terms of the number of rules and their diversity, cricket ranks first in the world.

A little about the discipline

Cricket is a team non-contact game using a ball and bat. The aim of the match is to score more points, or runs, than the opponent. Athletes use a leather-covered cork ball and wooden bats. Clubs alternate between serving and batting sides. The athletes of the attacking team take the field in full and play against 2 opposing batsmen who take the pitching positions.

The pitcher of the fielding team delivers a throw from the outfield to the opposite side of the field to the opposing batsman. The fielders use any available means to catch the batted ball and earn points. After 6 innings, a bowler change is executed, and a new over begins.

Types of cricket betting at Сanada Parimatch

You can place a bet by selecting one of these categories:

  1. On the outcome. Tier 1 cricket includes matches that can result in draws, leading to a three-way outcome in Test matches. Draws don’t happen as often as in soccer, but still the probability is relatively high and comparable to hockey. In the one-day and Twenty20 format, bookmakers offer 2 way outcomes with no possibility of a draw.
  2. Double chance is akin to outcome betting, with the distinction that it allows the consolidation of two potential outcomes at reduced odds. For instance, this could involve predicting the absence of a draw or ensuring that at least one of the teams will not face a loss.
  3. On a handicap. You can make a prediction here on the advantage that the team will win or the disadvantage that the opponent will face. For instance, in test matches between strong teams, it is common to predict a forfeit (0).
  4. Totals. Betting on the number of runs per match or for a particular segment – after 5, 10, 15 overs and so on. These figures can encompass both overall totals and specific totals for each team.
  5. Player statistics. In top-level cricket, there are typically a sufficient number of opportunities for personal player achievements. There are a variety of indicators: the number of runs or 6-point knocks, various titles at the end of the match – the best batsman or the best player of the meeting.

Cricket is rich in different statistical indicators and secondary events. It will not be difficult to find Pari Match quotes on the number of runs or the best score of the first partnership in the lines for big matches.

It’s worth noting that in cricket, there are some interesting specific events that you can place bets on. For instance, the “Mendis over” is an exceptional situation where a batsman, usually in the middle of the match, makes only one hit but scores the maximum number of points – 36. Such a rare moment can make your bet exceptionally profitable, as these stories are remembered for a long time.

Additionally, you can test your luck in betting on individual player achievements, such as the “Golden Batsman” – determining the player who hits the most sixes (shots beyond the boundary for 6 points) in the tournament. This can be an exciting aspect of betting, as watching a player make spectacular hits is always interesting.

In a unique way, cricket also serves as a platform for the most sophisticated strategies. For example, bets on the “big three” allow you to determine the three best teams in the tournament, which can be challenging to predict, but if you guess correctly, you are guaranteed a significant win. These diverse opportunities make cricket an excellent arena for bets that combine expertise and luck.

 

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Why Bill S-268 Could Bring Real Changes for Indigenous Peoples and Gaming in Canada

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The latest installment in the story of legal gaming and betting in Canada happened on June 20, 2023, when Bill S-268 had its first reading. If the Bill passes, it will bring big changes for Indigenous peoples in the country and their involvement in the Canadian legal gaming landscape.

This happening follows other major changes to iGaming and sports betting in Canada. In April 2022, Ontario became the first Canadian province to launch a regulated iGaming market. This launch followed the legalization of single-event sports betting the previous year. Now, players can enjoy games and sports betting at Ontario online casinos that are registered and regulated by the Alcohol and Gaming Commission of Ontario or (AGCO). These big changes in Ontario are now being followed by Bill S-268.

What is Bill S-268?

The Bill was put forward by Senator Scott Tannas and intends to amend the Criminal Code of Canada in terms of the legality of lottery schemes in the country. If the Bill progresses, the First Nation will be permitted to license and manage lottery schemes on its reserve. They will have sole responsibility for operating such lotteries as long as they notify the Canadian Government and the provincial government of the intention to do so. In addition, the content of the Bill refers to amending the Indian Act to allow the council of the band authority to create bylaws concerning the operation and management of proposed lotteries.

How the Bill will change iGaming in Canada

The current laws concerning iGaming in Canada state that it’s illegal in the country. However, Section 207 of the Criminal Code of Canada allows provincial governments to conduct and manage iGaming within their own province. This ruling means that any lottery schemes in the country must be operated by a provincial government.

If Bill S-268 passes, it will change the status quo by removing the effective monopoly that provincial governments have on the conducting and management of lotteries. The preamble for the Bill refers to the changes being part of the recognition of the Inherent and Treaty rights of Indigenous Peoples. This means that the Bill is not about bringing new rights for Indigenous Peoples but seeks to confirm the rights they already have.

The future of iGaming in Canada will be significantly changed by Bill S-268 if it passes. It will help to further the reconciliation between Canadians and Indigenous Peoples. Plus, it will enable Indigenous Peoples to have full control of their own lotteries. This means they will make more money from operating lotteries which will bring financial benefits to them and further the recognition of their rights.

It remains to be seen whether the Bill will pass, but there is support for it, especially within Indigenous communities. There is also a certain amount of resistance from provincial governments that are wary of their dominance in iGaming being diluted. Now that the first reading of the Bill is complete, there will be much interest concerning its progression.

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