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7 USEFUL TIKTOK MARKETING TACTICS
Only within a couple of years, TikTok has become one of the most widely used and popular social media platforms, especially amongst Gen-Z. It has become the go-to app for entertainment and also increasing exponentially for brands. If you are a creator on a hunt for useful marketing tactics, this article is for you. So read this article to know 7 useful TikTok marketing tactics to increase your engagement rate on TikTok, other than simply to buy TikTok followers.
- FOLLOW TRENDS WITH A TWIST
TikTok is all about the dynamic nature of trends, giving its users a lot of room to experiment with. If you want to market yourself well and increase engagement rate on TikTok, you have to be quick to catch up with trends in all domains. From using trending hashtags to trying trending challenges to inserting trendy music; you have to be quick with all of these and have fun with it at the same time. Because the one trend that has remained consistent about TikTok is that it’s all about having fun and being cool. Adding a twist to trends with a personal touch may help you start a new trend and also attract more audiences, owing to your creativity.
- PROVIDE SOME AUTHENTIC VALUE
Nothing can market you quicker than your own content. This implies that you have to provide some value to people to grab their attention. You have to create content that is either entertaining or inspirational. Whatever niche you pick, master your art to stand out and increase engagement rate on TikTok. Make sure that the content you post must be authentic and real because if you simply post copied content, you will be caught and you will simply be redirecting your audience to the creator’s account. This also means that you can create your own challenges and hashtags for a faster and more prominent response from your audience.
- KEEP CONTENT SHORT BUT INTERESTING
TikTok makes no exception when it comes to the 3-seconds rule! According to this, the first three-second of your video can decide whether your audience is here to stay or they’ll simply scroll on to the next creator. If you want to increase your engagement rate on TikTok and market yourself, you have to ensure that the initial part of your videos is captivating enough to make people stay. People are also quick to get bored and lose interest. Hence, keeping your videos short and precise can help in maintaining the fun factor. In case of your inspirational videos or storytelling, you can keep it short by being intriguing and dropping cliffhangers so people have a reason to stay tuned to your space.
- COLLABORATIONS
If you want to market yourself well on TikTok, your account doesn’t necessarily have to be the only space where you can gain fame. Here comes the role of collaborations. Collaborating with other brands, and influencers can display you on their account, redirecting people to you. If you have a history of collaborations, other brands are more likely to check you out. Further, you don’t necessarily need to “collaborate” with other influencers in a monetary sense. However, creating duels, taking up challenges together, doing an account takeover and such ideas can help you grow potentially through the other person’s audience. So, come out of your shell and reach out to creators of your interest.
- STITCH
TikTok has a lot of up-and-coming features each new day and stitch is another one of its blessings! This new feature allows one to use other video clips in their videos, giving due credits. Make sure that you have given permissions in your privacy that everyone can use your content for stitch. This way, if someone resonates with your content and uses it in their videos; it can make their followers be interested in you and explore your profile. You can also include other people in your Stitched videos to expand your reach by attracting their fans.
- STAY ACTIVELY ENGAGING AND CONSISTENT
One of the foremost marketing tips on TikTok, or any platform is to remain active and consistent. Remember that TikTok is for fun and you have to keep having fun, without letting yourself down. It takes time for some people to increase engagement rate on TikTok but saying inconsistent will only make the process longer. Staying engaging can further make people feel a connection for you and improve the quality of your followers. If people start engaging with your videos, there is a higher probability of your efforts being recognized. So, reply to comments, DMs, go live and be friendly with everyone.
- TRACK YOUR ANALYTICS
You do things on TikTok that may be working for your TikTok marketing, and others that may not be your cup of tea. The only way to find out is by actively tracking your analytics, and making comparative decisions. You can upgrade to TikTok pro, pick your industry, and look at the overview, followers, and content section to get a clear picture.
CONCLUSION
TikTok is different from other channels and platforms, and it may be said that it requires more effort to market yourself and sell your name on TikTok. However, as long as you continue to have fun and stay consistent, you’ll get there. Stay tuned for more tips to master the art of various aspects of social media.
Agriculture
From Underdog to Top Broodmare
WATCH From Underdog to Top Broodmare (video)
Executive Producers Jeff Robillard (Horse Racing Alberta) and Mike Little (Shinelight Entertainment)
What began as an underdog story became a legacy of excellence. Crackers Hot Shot didn’t just race — she paved the way for future generations, and in doing so became one of the most influential producers the province has known.
The extraordinary journey of Crackers Hot Shot — once overlooked, now revered — stands as one of Alberta’s finest success stories in harness racing and breeding.
Born in humble circumstances and initially considered rough around the edges, Crackers Hot Shot overcame long odds to carve out a career that would forever impact the province’s racing industry. From a “wild, unhandled filly” to Alberta’s “Horse of the Year” in 2013, to producing foals who carry her spirit and fortitude into future generations.
Her influence ripples through Alberta’s racing and breeding landscape: from how young stock are prepared, to the aspirations of local breeders who now look to “the mare that did it” as proof that world-class talent can emerge from Alberta’s paddocks.
“Crackers Hot Shot, she had a tough start. She wasn’t much to look at when we first got her” — Rod Starkewski
“Crackers Hot Shot was left on her own – Carl Archibald heard us talking, he said ‘I’ll go get her – I live by there’. I think it took him 3 days to dig her out of the snow. She was completely wild – then we just started working on her. She really needed some humans to work with her – and get to know that people are not scary.” — Jackie Starkewski
“Crackers Hot Shot would be one of the top broodmares in Albeta percentage wise if nothing else. Her foals hit the track – they’re looking for the winners circle every time.” — Connie Kolthammer
Visit thehorses.com to learn more about Alberta’s Horse Racing industry.
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KYC in Casino Gaming
KYC, which means “Know Your Customer,” has become one of the most important systems in casino gaming today. In the early days of online gambling, players could simply sign up, deposit money, and start playing without giving much personal information. But as online casinos grew, so did the need to confirm who was playing, how they were paying, and where their funds came from.
This change was not sudden. It came through years of regulation, fraud cases, and technological improvement. Even $3 minimum deposit casinos now use KYC to make sure their players are verified and protected.
How KYC Began in Casino Gaming
In the late 1990s the internet was still in its early days, and online casinos came into the picture with hardly any rules regarding identity verification. Security was not a primary concern for gambling platforms, which were mainly occupied with game development and player attraction.
Fraud and underage gambling activities were rampant at that time. Stolen credit cards were being used by some players while others were using fake identities to get through age restrictions.
Regulators soon pointed out that a total lack of control could lead to bigger issues like money laundering and illegal transfers. So, new rules were imposed by the government and one of them was to get the casinos to collect the most basic player information including name, address, and date of birth.
These details, however, did not do much to prove that the players were actually human beings. Nevertheless, it was still very far from what KYC would later turn into.
The Rise of KYC Laws and Regulation
As online gaming spread across Europe and other regions, regulators made stricter laws. They wanted casinos to take responsibility for who was playing on their platforms.
Around the mid-2000s, KYC laws became mandatory for any casino that held a license. This meant players had to submit documents like passports or utility bills to prove their identity and location.
It was not always smooth. Many players disliked sending personal documents online, especially when the internet still had many privacy risks. Casinos also found it challenging to process thousands of verification requests.
But as technology improved, so did trust. Encryption became stronger, and online platforms became safer. This marked the true beginning of proper KYC systems in casino gaming.
Why KYC Became So Important
The goal of KYC is simple. It makes sure gambling stays safe, legal, and fair. With KYC, casinos can stop criminals from using their platforms to clean illegal money.
It also protects players by preventing identity theft and underage gaming. Over time, players began to understand that KYC was not just about restrictions. It was about protection.
A verified account means that a casino can return funds to the rightful owner if there is any problem. It also helps regulators ensure that every transaction is transparent and traceable.
In short, KYC built the bridge of trust between casinos and their players.
Technology Transformed the KYC Process
KYC was initially a hand-operated process. Players needed to upload their document’s scanned copies. The casino personnel then manually checked them. This process could last for days and even weeks sometimes.
However, technology has completely altered that scenario. Currently, most of the casinos make use of KYC automatic verification systems powered by AI.
These systems can read and verify an ID within seconds. The system checks its authenticity and even compares the image to a selfie taken by the player.
There are also some casinos that go for biometric verification as well. Players use their fingerprints or facial recognition to verify their identity.
Moreover, blockchain technology has started to play a role in KYC. The use of blockchain ensures safe storage of identity data. Players can provide it to the casinos without having to resend the same information over and over again.
This not only saves time but also keeps user data secure.
Challenges That Still Exist
Even though KYC has come a long way, it is not perfect. Some players still struggle with the verification process, especially in countries where official identification is hard to get.
Others worry about data security and how casinos store their personal information. Casinos face the challenge of balancing speed and safety.
They need to verify players quickly without making the process so strict that it drives them away. The rise of global players also means casinos must follow different KYC laws in different countries. This can be complex to manage.
The Future of KYC in Casino Gaming
The next stage of KYC looks even more advanced. Artificial intelligence will continue to play a huge role. It will help casinos detect fake IDs and spot suspicious activity automatically.
We may also see more global identity databases. They will make cross-border verification easier and safer.
In the future, players could control their own KYC data through secure digital wallets. They can choose which casino to share their identity with. This will keep privacy fully in their hands.
With this kind of progress, both players and casinos win.
How KYC Strengthens the Trust Between Players and Casino
KYC has undergone a radical transformation from being a mere requirement to being the mainstay of trust in online gambling. It is the one that assures clean money, fairness in games, and safety for players. Online gambling would otherwise be a scene of chaos, fraud, and continuous disputes.
KYC compliance and casinos having better verification systems are proving to be very active in promoting and maintaining the integrity and transparency of the industry. KYC has transitioned from being merely a concept to being a pillar, and it continues to regulate the gaming world.
The casino gaming universe is in a state of flux and the pace is quicker than ever. KYC is among the main reasons for this. It is the backbone of a safe, fair, and responsible gambling practice. It not only protects players but also the gaming platform, thus providing a trust-building environment for the online gaming industry to expand.
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