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Alberta Moves Toward Legal iGaming; Impact on Red Deer

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Alberta is the latest province in Canada looking to welcome a new regulated iGaming market. Regions like Ontario have already proved how successful the industry can become. It’s not just for the gambling industry itself but for the infrastructure and development it can foster through the astounding amounts of tax revenue it can bring in. According to Delasport, in 2024 alone, Ontario reported Gross Gambling Revenue (GGR) figures of CA$3.2 billion. The staggering amount also represented a year-on-year increase of over 30%.

Given the potential for much-needed tax revenue injections, Alberta now wants to follow suit, albeit via its own regulatory model. The notion of regulated iGaming in the province has long been debated and is now finally ready to go ahead. While there is much work to be done, authorities are optimistic that the move will be a rousing success.  

Early reactions point to the growing appetite for digital platforms that offer secure and convenient play. Industry observers often point to resources like an Esports Insider guide when discussing how online gaming continues to expand. Guides like these highlight safe and secure casino sites that locals can access and play on. The best sites provide a gold standard that Albertan sites should look to emulate. By offering expansive gaming libraries, together with generous player bonuses, fast payments, and adequate safeguards for players, these sites have become trusted members of the global industry.  

For local regions like Red Deer, legal iGaming could have a positive effect if handled properly. The tax revenue generated from the industry could go a long way toward helping a lot of locals. Programs like the Integrated Coordinated Access (ICA), which help connect people in need with appropriate social services, could be better provided for. Of course, the final regulations will dictate how many and which programs benefit from tax revenues. However, social causes like this are a good example of how tax revenues can be used to help as many people as possible.   

Local areas like Red Deer may also benefit through reinvestment. Infrastructure projects, community programs, or healthcare funding could all be supported by revenue streams that come from regulated play. While projections vary, the expectation is that even a small share of provincial income could create visible change at the municipal level. So long as the funds are allocated with appropriate oversight, the province as a whole would benefit greatly from iGaming revenue. The extra funding is needed more than ever in the wake of US tariffs and the realignment of global trade.  

Local businesses could also feel an indirect boost. With online platforms drawing more attention to gaming as a form of entertainment, cafes, bars, and sports lounges may see opportunities to host events tied to esports or watch parties. This type of cross-promotion has worked well in other regions where iGaming has become part of mainstream culture. Red Deer, with its active student population and lively arts scene, is well-positioned to adapt.

With gambling regulations often being harsh in other regions, there’s often pushback whenever the industry wants to gain a foothold in a new locality. While many look at societal issues, those who are pro-business are quick to point out that gambling represents huge inflows of revenue wherever it’s treated fairly by regulators. That kind of windfall simply can’t be ignored. In many ways, the gambling industry is treated differently, usually subjected to higher taxes than other industries to balance out any concerns that may exist.  

Technology also plays a major role in shaping this future. Faster internet connections, mobile devices, and secure payment tools have made it possible for online gaming to be part of everyday life. Players in Red Deer already use digital wallets for shopping, subscriptions, and travel bookings. Extending that convenience to entertainment feels like a natural step. The province’s move to regulate iGaming is less about introducing something entirely new and more about bringing order to a practice that already exists in the shadows.

Cultural attitudes also matter. Red Deer is a community that blends tradition with a growing openness to digital solutions. Events like esports tournaments and online streaming have already captured attention among younger residents. The addition of regulated iGaming could be viewed as part of this broader shift toward digital entertainment. As with music, film, and television, the move from physical venues to online access has reshaped how people engage with their favourite pastimes.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Alberta

From Underdog to Top Broodmare

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WATCH From Underdog to Top Broodmare (video)

Executive Producers Jeff Robillard (Horse Racing Alberta) and Mike Little (Shinelight Entertainment)

What began as an underdog story became a legacy of excellence. Crackers Hot Shot didn’t just race — she paved the way for future generations, and in doing so became one of the most influential producers the province has known.

The extraordinary journey of Crackers Hot Shot — once overlooked, now revered — stands as one of Alberta’s finest success stories in harness racing and breeding.

Born in humble circumstances and initially considered rough around the edges, Crackers Hot Shot overcame long odds to carve out a career that would forever impact the province’s racing industry. From a “wild, unhandled filly” to Alberta’s “Horse of the Year” in 2013, to producing foals who carry her spirit and fortitude into future generations.

Her influence ripples through Alberta’s racing and breeding landscape: from how young stock are prepared, to the aspirations of local breeders who now look to “the mare that did it” as proof that world-class talent can emerge from Alberta’s paddocks.

“Crackers Hot Shot, she had a tough start. She wasn’t much to look at when we first got her” — Rod Starkewski

“Crackers Hot Shot was left on her own – Carl Archibald heard us talking, he said ‘I’ll go get her – I live by there’. I think it took him 3 days to dig her out of the snow. She was completely wild – then we just started working on her. She really needed some humans to work with her – and get to know that people are not scary.” — Jackie Starkewski

“Crackers Hot Shot would be one of the top broodmares in Albeta percentage wise if nothing else. Her foals hit the track – they’re looking for the winners circle every time.” — Connie Kolthammer

Visit thehorses.com to learn more about Alberta’s Horse Racing industry.

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Shared Domain Ownership: The Future of Digital Asset Investment

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There is a significant amount of change taking place with the Internet and the concept of ownership as well. When you purchased a domain name, there was only one owner of that name who had complete and total control over it.

However, today, a new business model referred to as “Shared Domain Ownership” is rapidly becoming popularized; in other words, multiple parties can collectively own a single domain name. The benefits of this new business model make investing in the Digital Economy easier and more accessible to everyone.

The Rise of Shared Domain Ownership

A domain name represented real estate on the Internet. A premium domain name (i.e., a name that is short, easy to remember, and includes keywords) has traditionally been worth thousands, if not millions of dollars. Instead of having one individual or entity purchase the entire name, people will be able to purchase a portion of the name.

In essence, this concept is similar to purchasing a portion of a company through its units. All owners of the domain have an equal interest in the domain and will collectively determine how to utilize and manage it. The benefits of shared ownership include the ability to distribute the cost of the name among multiple unit holders, owning a piece of a highly valued asset that may increase in value over time.

Accessibility of Domain Ownership

While the primary advantage of this model is accessibility, it also provides the opportunity to participate in the growing Digital Economy that they would otherwise be unable to afford.

Additionally, this model allows community members, small businesses, and start-ups the opportunity to own a domain name that represents their collaborative effort; thus providing a means for these entities to participate equally and profit from their collective efforts.

The Technology of Domain Fractionalization

An important innovation in this space is domain fractionalization, a concept that divides domain ownership into smaller, exchangeable pieces. This is accomplished via blockchain-based platforms such as Freename’s Domora, which enables users to own a domain name collectively.

For example, Freename has developed a platform that enables multiple owners to collectively own a domain name by creating digital units of the domain name. Digital owners will be able to learn more about this concept and how it is changing the way we invest in the Digital Economy through the new brilliant idea of domain fractionalization (Domora’s new platform by Freename), which describes how multiple domainers can collectively own a digital asset such as a premium domain name and manage the asset collectively, and even sell their digital units at a later date.

Benefits of this Model Include:

● Giving the ability to purchase one or more units of a premium domain name.
● Enabling multiple to manage a domain name collectively.
● Enabling them to sell their units of the domain name in the future.
● Therefore, this model represents an exciting combination of technology, shared ownership and collaboration.

The reason why this new concept is interesting

The concept of shared ownership of domains is already attracting the attention of domain enthusiasts engaged in fields such as cryptocurrency and digital assets. Similar to NFTs and tokenized property, domains have become digital real estate, something that can increase their value over time.

It is an opportunity for many to diversify their activities. Through ownership sharing, anyone can own a piece of a premium domain and can reduce the waiting time for a potential buyer to come.

A Step toward a Shared Digital Future

Shared domain ownership is the future of online resources. It incorporates cooperation providing more individuals a chance to participate in the next phase of development of the next internet marketplace.

Freename is demonstrating that ownership does not necessarily require exclusivity. They are contributing to the creation of a more open, fairer, and connected digital world by sharing the value of domains.

Ultimately, the concept is straightforward yet strong: the internet is communal property, and now so can its ownership.

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